AP COMPUTER SCIENCE PRINCIPLES
We began U4L1 yesterday....finish out the convo
Question on U3L7????
U3L8 :)
Blown to Bits:
http://www.bitsbook.com
http://www.bitsbook.com
MARKETING MM51
2.01 Assessments on Tuesday
PM017 - http://www.quia.com/quiz/7503936.html
PM006 - http://www.quia.com/quiz/7504065.html
PM017 - http://www.quia.com/quiz/7503936.html
PM006 - http://www.quia.com/quiz/7504065.html
2.01 PM 017 Learning Guide Practice Quiz 26Q - http://www.quia.com/quiz/7503878.html
2.01 PM 017 Posttest - http://www.quia.com/quiz/7503936.html
2.01 PM 006 Learning Guide Practice Quiz 18Q - http://www.quia.com/quiz/7503996.html
2.01 PM 006 Posttest 20Q - http://www.quia.com/quiz/7504065.html
2.02 Product Mix
EQ - Does Success come from just having a good product?
Let's Chat - Pick a car company
2.02 Product Mix
EQ - Does Success come from just having a good product?
A. Define
the following terms: alteration, consistency, contraction, depth, expansion,
positioning, product item, product line,
product mix, trading down, trading up, and
width.
B. Identify
ways in which product lines can be organized.
C. Describe
product mix dimensions.
D. Identify
reasons that a business would offer a narrow product mix.
E. Identify
reasons that a business would offer a broad product mix.
F. Identify
reasons that a business would offer a deep product mix.
G. Identify
reasons that a business would offer a shallow product mix.
H. Explain
the importance of a business's product mix.
I. Describe
advantages and disadvantages of expansion product-mix strategies.
J. Describe
advantages and disadvantages of contraction product-mix strategies.
K. Describe
advantages and disadvantages of alteration product-mix strategies.
L. Describe
advantages and disadvantages of trading up product-mix strategies.
M. Describe
advantages and disadvantages of trading down product-mix strategies.
N. Describe
advantages and disadvantages of positioning product-mix strategies
Product
Mix
Instruct students to complete Product Mix.
Read:
·
Use the video to launch a discussion of why
corporate brands are so important. http://www.youtube.com/watch?v=XoZ3ST3L3E4
·
Instruct students to research a company’s
product portfolio.
·
Guide students in identifying parent companies
of well-known brands. As an example, Proctor & Gamble is the company that
makes Tide (detergent) and Crest (toothpaste), or Johnson &
Johnson makes the brand Band-Aid.
·
Discuss with the class how companies organize
brands around product categories using the P&G website, https://us.pg.com/brands/ and/or the
J&J website, https://www.jnj.com/healthcare-products/consumer#baby-beauty-products.
|
Read:
Deciding what to
offer
The product mix
Product-mix
dimensions
Importance of
product mix
Summary (A)-8
Do:
2.02 PM 003 Total
Recall(A) 6OE -
Read:
Product Mix
strategies
Expansion
Contraction
Altercation
Trading up
Trading down
Summary (B)-8
Do:
2.02 PM 003
Total Recall(B) 10OE - http://www.quia.com/quiz/7504124.html
2.02 PM 003 Ind Activity 1: What Strategies? - http://www.quia.com/quiz/7504128.html
Examples of positioning strategy in marketing
Analyze the Product mix Just like a bowl of nuts
Retail categories: product offerings
Product strategies
Product diversification strategy
What is the product mix width?
Product mix strategies
What is a product mix?
Difference between product lines and product mix
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