AP COMPUTER SCIENCE PRINCIPLES
What is a Function?
Let's do this together
U3L8
Blown to Bits:
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MARKETING MM51
Read:
Product Mix strategies
Expansion
Contraction
Altercation
Trading up
Trading down
Summary (B)-8
Do:
2.02 PM 003 Total Recall(B) 10OE - http://www.quia.com/quiz/7504124.html
2.02 PM 003 Ind Activity 1: What Strategies? - http://www.quia.com/quiz/7504128.html
Examples of positioning strategy in marketing
Analyze the Product mix Just like a bowl of nuts
Retail categories: product offerings
Product strategies
Product diversification strategy
What is the product mix width?
Product mix strategies
What is a product mix?
Difference between product lines and product mix
2.03 Identify the impact of Product life cycles on marketing decisions
EQ - Does Success come from just having a good product?
A. Define
the following terms: decline, growth, introduction, maturity, place decisions,
pricing decisions, product decisions,
product life cycle, and promotion decisions.
B. Identify
stages of the product life cycle.
C. Describe
the characteristics of each stage of the product life cycle.
D. Discuss
the impact of each stage of the product life cycle on marketing decision-making.
E. Explain
how a company can extend a product's life cycle.
Read:
Circle of life
Introduction
Growth
Maturity
Decline
Keep in mind…
Summary (A)-9
Do:
2.03 PM 024 Total
Recall(A) 5OE - http://www.quia.com/quiz/7504877.html
Read:
Set the stage
Let me introduce
you
Her we grow
Real mature
Fading away
Stayin’ alive
That’s life
Summary (B)-9
Do:
2.03 PM 024
Total Recall(B) 9OE - http://www.quia.com/quiz/7504896.html
On Quia
2.03 PM 024 Ind
Activity 1: Product Life Cycle Matchup -
Product life cycle (PLC)
Video – Youtube – Product life cycle stage examples 2017
Planning with the product life cycle
Product decisions
Product life cycle stages
Product life cycle
Product life cycle
Video – Youtube – Tradition product life cycle
https://www.youtube.com/watch?v=wYeXCeBZhjE
When a product is in decline, marketers may be
able to give it new life by selling it in a foreign country. Expanding the
market into a less developed country is often tempting, as many of these
nations have less stringent regulations regarding labor, product quality,
truth-in-advertising, etc. By selling the product in one of these countries,
companies may be able to boost sales revenue while reducing certain costs. For
example, a food or beverage distributor may be able to save money by selling a
product in an overseas market because it can pay warehouse workers and delivery
drivers very little in comparison to what it might pay these same positions in
the U.S. At the same time, the company is able to extend the life cycle of a product
that is in decline back home. It isn’t illegal, but is it ethical? What do you
think?
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