HSEMII - He he Evansville over Kentucky....image builder +++

Contract extension?!?!?

Kelsey - this one is for you

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

AP COMPUTER SCIENCE PRINCIPLES

U5L3/4 while I continue to grade the U4L10

Unit 3 Assessment today

Unit 4 assessment on Friday

Explore PT begins on ~~Wednesday~~ Thursday

Express Course 21-27 due Friday Nov 15

H SPORTS AND ENTERTAINMENT MARKETING II

Look up Ambush Marketing/Guerrilla Marketing Examples

2.06 Minor League Marketing Report - Read the executive summary.

Quiz on 2.06 and Executive Summary on Tuesday

Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.

http://www.adweek.com/news/technology/mcdonalds-backs-online-viral-marketing-kids-144716

What is Marketing Communication Strategy?

http://smallbusiness.chron.com/marketing-communication-strategy-3442.html

Collateral Materials

http://www.allbusiness.com/slideshow/8-collateral-marketing-items-every-small-business-needs-16692256-1.html

Steps in planning events

http://www.aabri.com/manuscripts/11847.pdf

When to do what?

https://www.eventbrite.co.uk/blog/event-marketing-strategy-ds00/

Another Checklist

https://en.wikiversity.org/wiki/Sport_event_management/Event_planning_checklist

How to Prepare a Special Event Proposal to Support a Sales Promotion

http://smallbusiness.chron.com/prepare-special-event-proposal-support-sales-promotion-74193.html

Participate in a small-group activity to plan special events for a sport/event identified by your instructor.

Prom

List out all facets of Prom will entail

Jobs Listing - Events

http://www.indeed.com/q-Sports-Event-Planning-jobs.html

Event Coordinator Job Description

http://www.sports-management-degrees.com/job-profiles/sporting-event-planner-coordinator/

Marketing Mix in Events

http://smallbusiness.chron.com/right-marketing-mix-event-marketing-61853.html

Gateway Budget Sheet - Budgeting

https://docs.google.com/spreadsheets/d/1pyPiHEsDqjJX-PSXlgZK4BZX9BndPPeUDpzMk9k7FW8/edit#gid=652270974

Big Project

Event Promotion/Coordination/PPT Pjt

https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

2.07 ppt - Day 1 - slides 1-9

Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2 Slides 10-24

Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.

2.07 guided notes

How to choose the right athlete to endorse your brand.

http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/

Endorsements aplenty for Danica Patrick

http://espn.go.com/blog/playbook/dollars/post/_/id/711/endorsements-aplenty-for-danica-patrick

Marketing Maria: Managing the Athlete Endorsement

http://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement

15 biggest Sports Marketing flops

http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports

In endorsements, No athlete is a sure thing

http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2