AP COMPUTER SCIENCE PRINCIPLES
Next Monday (Nov 18) Due:
Last call for U4L10 Reworks
U5L3
U5L4
Due Nov 25
U5L5
U5L6
U5L7
U5L8
Due Dec 2
U5L9
U5L10
U5L11
U5L12
Due Dec 9
U5L13
U5L14
U5L15
Due Dec 16
U5L16
U5L17
Due Nov 25
U5L5
U5L6
U5L7
U5L8
Due Dec 2
U5L9
U5L10
U5L11
U5L12
Due Dec 9
U5L13
U5L14
U5L15
Due Dec 16
U5L16
U5L17
Unit 4 assessment today
Express Course 21-27 due Friday Nov 15 (today)
H SPORTS AND ENTERTAINMENT MARKETING II
Quiz 2.01-2.06 - but with a surprise!
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements
Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.
Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.
Jobs Listing - Events
Marketing Mix in Events
Gateway Budget Sheet - Budgeting
Big Project
Event Promotion/Coordination/PPT Pjt
2.07 ppt - Day 1 - slides 1-9
Discuss reasons for obtaining endorsements.Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements
2.07 ppt - Day 2 Slides 10-24
Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.
How to choose the right athlete to endorse your brand.
Endorsements aplenty for Danica Patrick
Marketing Maria: Managing the Athlete Endorsement
15 biggest Sports Marketing flops
In endorsements, No athlete is a sure thing
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