AP COMPUTER SCIENCE PRINCIPLES
U4L9 - Finish
Look at U4L10
Preview Explore PT
Begin U5L1/U5L2
Express Course 21-27 due Friday Nov 15
HW - Due Nov 7
- Read pp. 165-169 of Blown to Bits, Chapter 5 - Reading.
- Answer the questions provided in the reading guide and worksheet Reading Guide for Encryption - Worksheet
H SPORTS AND ENTERTAINMENT MARKETING II
2.06
2.06A-B ppt - Wednesday
2.06 ppt c - Thursday
Define the term “ambush marketing.”Identify reasons that businesses use ambush marketing.
Discuss ways that ambush marketing can be effectively used as a marketing strategy.
Explain the impact of ambush marketing on sponsorships.
Demonstrate procedures for identifying ambush strategies to use at events.
Define the term “viral marketing.”
Explain the importance of viral marketing.
Describe principles of viral marketing.
Discuss viral marketing strategies.
Demonstrate procedures for developing viral marketing strategies
WSJ - Ambush Marketing
Ambush Marketing - people arrested and fined
Forced to watch a game in their underwear
Look up Ambush Marketing/Guerrilla Marketing Examples
2.06 Minor League Marketing Report - Read the executive summary.
Quiz on 2.04-2.05 and Executive Summary tomorrow
Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.
5 Marketing Principles learned from Viral Marketing
9 Universal Principles of Viral Media Sites
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