Tuesday, November 19, 2019

Tuesday, November 19, 2019 132 more days!!!! No, not really.

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES
AP Hours Fall 2019

Explore PT submission due Dec 3
Create PT submission Due Jan 9

Due Nov 25
     U5L5
     U5L6
     U5L7
     U5L8

Due Dec 2
     U5L9
     U5L10
     U5L11
     U5L12

Due Dec 9
     U5L13
     U5L14
     U5L15

Due Dec 16
     U5L16
     U5L17
     

Unit 4 assessment today


Express Course 21-27 due Friday Nov 15 (today)


                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II



Big Project

Event Promotion/Coordination/PPT Pjt


Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24
Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.
How to choose the right athlete to endorse your brand.

Endorsements aplenty for Danica Patrick
Marketing Maria: Managing the Athlete Endorsement
15 biggest Sports Marketing flops
In endorsements, No athlete is a sure thing
Permission Granted - LAP
NFL still king in sports licensing, fans
Main goals & objectives in sports licensing
US Patent and Trademark Office Slideshow
USPTO Basic Facts - WS/Questions

Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
                  Snack food
                   Toy
                  Item
                  toothbrush
Students will begin a Seek - N- Find concerning Endorsements/sponsorships in and around property.
  • Old Gym
  • New Gym
  • New Gym Lobby
  • Baseball/Softball Complex
  • Football Stadium
  • Concession stands
Listing any/all Sponsorships/endorsements they can find
  • Signage count of each
List any/all crossover of brands
Understand the financial impact of these with the school/athletic department


Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
Describe services offered by each type of advertising agency.
Identify factors that affect how advertising agencies are organized.
Describe departments in advertising agencies.
Discuss how advertising agencies are set up, or structured.
Explain how advertising agencies are paid for their services.
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