HSEMII - Special Event - we will listen to - think Viral

APCSP - Google's Project Nightingale
Though it is after halloween....are you ready to shiver in fear?

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

AP COMPUTER SCIENCE PRINCIPLES

U4L10 due today

U5L3 while I grade the U4L10

Explore PT begins on Wednesday

Express Course 21-27 due Friday Nov 15

H SPORTS AND ENTERTAINMENT MARKETING II

2.06

2.06A-B ppt - Wednesday

2.06 ppt c - Thursday

2.06 Guided Notes

2.06 c Guided Notes

2.06 Activity Assignment

Define the term “ambush marketing.”
Identify reasons that businesses use ambush marketing.
Discuss ways that ambush marketing can be effectively used as a marketing strategy.
Explain the impact of ambush marketing on sponsorships.
Demonstrate procedures for identifying ambush strategies to use at events.

Define the term “viral marketing.”
Explain the importance of viral marketing.
Describe principles of viral marketing.
Discuss viral marketing strategies.
Demonstrate procedures for developing viral marketing strategies

Define the term “special event.”
Identify types of special events.
Explain reasons for using special events as a sales-promotion strategy.
Describe methods that can be used to generate ideas for special events.
Discuss considerations in using special events as a sales-promotion strategy.
Identify benefits of using special events as a sales-promotion strategy in sport/event marketing.
Discuss barriers to using special events as a sales-promotion strategy in sport/event marketing.
Explain the importance of project planning in creating special events plans.
Discuss the benefits of using collateral materials for special events.
Describe the need for image consistency in planning special events.
Demonstrate procedures for planning special events in sport/event marketing.

WSJ - Ambush Marketing

http://www.wsj.com/articles/SB10001424052970204731804574391102699362862#articleTabs%3Darticle

Ambush Marketing - people arrested and fined

http://www.theguardian.com/football/2010/jun/16/fifa-world-cup-ambush-marketing

Forced to watch a game in their underwear

http://www.reuters.com/article/olympics-london-ambush-idUSL5E8E1B1W20120301

Look up Ambush Marketing/Guerrilla Marketing Examples

2.06 Minor League Marketing Report - Read the executive summary.

Quiz on 2.06 and Executive Summary on Tuesday

Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.

5 Marketing Principles learned from Viral Marketing

http://www.sparklogix.com/viral-marketing/

9 Universal Principles of Viral Media Sites

http://mashable.com/2010/06/21/principles-viral-media-site/#HAgycMjbokqr

http://www.adweek.com/news/technology/mcdonalds-backs-online-viral-marketing-kids-144716

What is Marketing Communication Strategy?

http://smallbusiness.chron.com/marketing-communication-strategy-3442.html

Collateral Materials

http://www.allbusiness.com/slideshow/8-collateral-marketing-items-every-small-business-needs-16692256-1.html

Steps in planning events

http://www.aabri.com/manuscripts/11847.pdf

When to do what?

https://www.eventbrite.co.uk/blog/event-marketing-strategy-ds00/

Another Checklist

https://en.wikiversity.org/wiki/Sport_event_management/Event_planning_checklist

How to Prepare a Special Event Proposal to Support a Sales Promotion

http://smallbusiness.chron.com/prepare-special-event-proposal-support-sales-promotion-74193.html

Participate in a small-group activity to plan special events for a sport/event identified by your instructor.

Prom

List out all facets of Prom will entail

Jobs Listing - Events

http://www.indeed.com/q-Sports-Event-Planning-jobs.html

Event Coordinator Job Description

http://www.sports-management-degrees.com/job-profiles/sporting-event-planner-coordinator/

Marketing Mix in Events

http://smallbusiness.chron.com/right-marketing-mix-event-marketing-61853.html

Gateway Budget Sheet - Budgeting

https://docs.google.com/spreadsheets/d/1pyPiHEsDqjJX-PSXlgZK4BZX9BndPPeUDpzMk9k7FW8/edit#gid=652270974

Big Project

Event Promotion/Coordination/PPT Pjt

https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

2.07 ppt - Day 1 - slides 1-9

Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2 Slides 10-24

Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.

2.07 guided notes

How to choose the right athlete to endorse your brand.

http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/

Endorsements aplenty for Danica Patrick

http://espn.go.com/blog/playbook/dollars/post/_/id/711/endorsements-aplenty-for-danica-patrick

Marketing Maria: Managing the Athlete Endorsement

http://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement

15 biggest Sports Marketing flops

http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports

In endorsements, No athlete is a sure thing

http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2