AP COMPUTER SCIENCE PRINCIPLES
Today (Nov 18) Due:
Last call for U4L10 Reworks
U5L3
U5L4
Due Nov 25
U5L5
U5L6
U5L7
U5L8
Due Dec 2
U5L9
U5L10
U5L11
U5L12
Due Dec 9
U5L13
U5L14
U5L15
Due Dec 16
U5L16
U5L17
Due Nov 25
U5L5
U5L6
U5L7
U5L8
Due Dec 2
U5L9
U5L10
U5L11
U5L12
Due Dec 9
U5L13
U5L14
U5L15
Due Dec 16
U5L16
U5L17
Unit 4 assessment today
Express Course 21-27 due Friday Nov 15 (today)
H SPORTS AND ENTERTAINMENT MARKETING II
Big Project
Event Promotion/Coordination/PPT Pjt
2.07 ppt - Day 1 - slides 1-9
Discuss reasons for obtaining endorsements.Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements
2.07 ppt - Day 2 Slides 10-24
Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.Explain reasons for licensing programs.
Discuss reasons to register marks.
Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
Distinguish between internal and external administration of licensing programs.
Compare exclusive and nonexclusive merchandise categories.
Describe the information to include in application for potential licensees.
Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.
How to choose the right athlete to endorse your brand.
Endorsements aplenty for Danica Patrick
Marketing Maria: Managing the Athlete Endorsement
15 biggest Sports Marketing flops
In endorsements, No athlete is a sure thing
Permission Granted - LAP
NFL still king in sports licensing, fans
Main goals & objectives in sports licensing
US Patent and Trademark Office Slideshow
USPTO Basic Facts - WS/Questions
Think of your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
Snack food
Toy
Item
toothbrush
Students will begin a Seek - N- Find concerning Endorsements/sponsorships in and around property.
- Old Gym
- New Gym
- New Gym Lobby
- Baseball/Softball Complex
- Football Stadium
- Concession stands
Listing any/all Sponsorships/endorsements they can find
- Signage count of each
List any/all crossover of brands
Understand the financial impact of these with the school/athletic department
Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
Describe services offered by each type of advertising agency.
Identify factors that affect how advertising agencies are organized.
Describe departments in advertising agencies.
Discuss how advertising agencies are set up, or structured.
Explain how advertising agencies are paid for their services.
Structure of an Advertising Agency
Defining Sports Sponsorship and Brand Representation
NCAA, colleges pushing the envelope with sports marketing
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