Tuesday, March 19, 2019

Tuesday, March 19, 2019 Is this the beginning of the end or the end of the beginning or the middle of the .....never mind.

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5L8-10 by Monday, March 18

U4L4 - Rapid Research - Data Innovations

U5L11-14 - Monday, March 25, 2019

Unit 3 test Today, March 19, 2019


                                                                                                                                                    
H STRATEGIC MARKETING

Quiz Chap 6/7 on Tuesday



Basic Definition - think Big Data

A marketing decision support system is a system used to collect and manage marketing information.
  1. Characteristics of a marketing decision support system include:
    1. Interactive.
    2. Flexible.
    3. Discovery-oriented.
    4. Accessible.
  2. Marketing research is a critical component of a marketing decision support system.  Managers use marketing research to:
    1. Improve the quality of decision-making.
    2. Trace problems.
    3. Focus on the importance of retaining customers.
    4. Understand the changing marketplace.

The Internet has had a major impact on the way marketing research is conducted.
  1. Advantages of Internet surveys
  2. How marketing researchers use the Internet

Competitive intelligence is a collection of data that helps marketing managers to become more competitive and efficient.

Did someone Say Internet Surveys?
Let's look at google Drive



  1. One of the key elements in a marketing decision support system is marketing research.  This process helps to deliver information to marketing managers and decision-makers.


  1. The marketing research process has seven steps:  
    1. Identify and formulate the problem/opportunity.
    2. Plan the research design and gather primary data.
    3. Specify the sampling procedures.
    4. Collect the data.
    5. Analyze the data.
    6. Prepare and present the report.
    7. Follow up.

Soda “Blind” Taste Test with the class

www.SRIC-bi.com
Look at the VALS survey....what is it getting at?

What are various ways to obtain respondents for online surveys?

Describe the ads and disads of online surveys

LO3 3.1 c

Let's define the marketing research project

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II
1.11 Manage Promotional Activities to maximize return on promotional investments

Categorize types of objectives for sponsoring sports/events.
Explain objectives for sponsoring sports/events.
Discuss the benefits associated with corporate sponsorship objectives.
Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
Describe considerations in setting sponsorship objectives.
Demonstrate procedures for setting sponsorship objectives





Posted b

1.12 [5-34]

  1. Explain the importance of ongoing prospecting for corporate sponsors.
  2. Discuss factors to consider in selecting potential corporate sponsors.
  3. Identify techniques for identifying potential corporate sponsors.
  4. Demonstrate procedures for prospecting for corporate sponsors.


1.12
How big are corporate sponsorships?



Posted by at

2 comments:

Unknown said...
This comment has been removed by the author.
March 19, 2019 at 9:48 AM
Unknown said...

Murphy is the skinniest and most handsome of all of the teachers ever to exist. Please give me extra credit

March 19, 2019 at 9:49 AM

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