Quotables
AP COMPUTER SCIENCE PRINCIPLES
U3L5 should be complete
U3L6 Functions and Top Down Design
U3L7 APIS and Function Parameters
H STRATEGIC MARKETING
SBU Spin Off
Gap Inc. is spinning off Old Navy, the most successful brand in its portfolio, and analysts are cheering the move. Read more on Bloomberg News.
It's back: After eight years, Ford is bringing Ranger pickup trucks back to the U.S., E.J. Schultz writes in Ad Age. And it's got a campaign called "Tough Has More Fun," featuring 15 adventure athletes.
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Fiat Chrysler is sending cars to record labels to boost media impressions via music videos | ||
Fiat Chrysler Automobiles (FCA) has quietly been courting record labels to bolster its media impressions, in a complementary strategy capitalizing on the high viewership figures of music videos.
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Quizlet Vocab link
2.01 Understanding consumer and business buying behavior
EQ What influences consumers to make a purchase?
How do consumer and business buying behavior compare?
Goals
CHap 19/5 combo (for redo)
Facilitate a discussion using slides 24-71 of the Chapter 5 PowerPoint.
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Divide the class into groups of 2-3. Give each group one of the following different vehicle types: mini-van, pick up truck, SUV, and sports car.
Have groups list specific examples of the personal factors of potential consumers for each of the assigned vehicle in the appropriate column on the Personal Factors Chart located in the Instructional Materials folder.
Have the groups briefly present their examples as a class discussion. Students should fill in the remaining columns on the chart as each is discussed.
Finally, discuss the similarities and differences of each vehicle choice based on personal factors.
RESOURCES: Personal Factors Chart
-In groups of 2-3, have students pick a product of their choice (teacher should approve of the product before next steps) and write a ½ page paper comparing how culture, sub-culture, and social class might alter the way that product would be marketed.
Facilitate a discussion using slides 4-38 of the Chapter 6 PowerPoint.
-Have students assume they are the manager of a local gift shop.
Have them list three products/services that would be considered a straight re-buy, three that might be a modified re-buy, and three that might be a new buy or task.
As a class, discuss these products/services and why each would be classified as a modified re-buy, and three that might be a new buy or task.
H SPORTS AND ENTERTAINMENT MARKETING II
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Fiat Chrysler is sending cars to record labels to boost media impressions via music videos | ||
Fiat Chrysler Automobiles (FCA) has quietly been courting record labels to bolster its media impressions, in a complementary strategy capitalizing on the high viewership figures of music videos.
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1.07 How does information technology affect us?
Objs
· Define the terms subsets and correlation.
· Explain considerations in manipulating data to create reports.
· Describe procedures for manipulating data for information analysis.
· Demonstrate use of database for information analysis.
1.07 Social Media Research - Project - Complete and bring back on Monday
Follow up (we will do this in class)
Re-read..understand what they did - Data and machine learning....priceless
Click on the other links at the bottom of this website
1.08 [5-19] - Supplementary
- Define the following terms: descriptive statistics, mean, medium, mode, range, standard deviation, and skewness.
- Explain the objectives of using descriptive statistics to interpret data.
- Describe the advantages and disadvantages of using the mean, median, and mode as measures of central tendency.
- Explain when to use the mean, median, and mode.
- Discuss the importance of using the median when working with skewed distributions.
Describe the use of the standard deviation in data analysis.
1.09 [5-21]
- Describe the impact of current sport/event trends on marketing.
- Explain the importance of identifying sport/event trends.
- Discuss sources of sport/event trend information.
- Identify current sport/event trends.
1.09 EQ
How does Information technology affect us?
Dunning-Kruger Video
Pjt/HW
Step 1: Read
Step 2: Understand major parts of the research
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