Thursday, March 21, 2019

Thursday, March 21, 2019 A game, a play, a series of most fortunate events

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5L8-10 by Monday, March 18

U4L6 The cost of free

U5L11-14 - Monday, March 25, 2019

U5 Assessment 1 on Friday

                                                                                                                                                    
H STRATEGIC MARKETING

Vocab 8 on Friday




A marketing decision support system is a system used to collect and manage marketing information.
    Characteristics of a marketing decision support system include
      1. Interactive.
      2. Flexible.
      3. Discovery-oriented
      4. Accessible.
    Marketing research is a critical component of a marketing decision support system.  Managers use marketing research to:
      1. Improve the quality of decision-making.
      2. Trace problems.
      3. Focus on the importance of retaining customers.
      4. Understand the changing marketplace

     The Internet has had a major impact on the way marketing research is conducted.
    Advantages of Internet surveys
    How marketing researchers use the Internet


    Did someone Say Internet Surveys?
    Let's look at google Drive


    Let's define the marketing research project

    Food based/lunch room
    Survey (google drive or other survey sites)
    Questions
    Length
    number
    piggybacking
    Follow up with marketing to change behavior of specific demographic

    Week 1 - survey established, implemented/given, results tallied and direction established
    Week 2 - marketing to promotion behavior change
    week 3 - Dissection of data, evaluation of marketing efforts, retool and summations - written paper. 

                                                                                                                                                        
    H SPORTS AND ENTERTAINMENT MARKETING II
    Postd

    1.12 [5-34]

      Explain the importance of ongoing prospecting for corporate sponsors.
        Discuss factors to consider in selecting potential corporate sponsors.
          Identify techniques for identifying potential corporate sponsors.
            Demonstrate procedures for prospecting for corporate sponsors.
              1.12

              How big are corporate sponsorships?
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