Quotables
AP COMPUTER SCIENCE PRINCIPLES
U5L8-10 by Monday, March 18
U4L9 Finish
Assign U4L10 Rapid Research
No U5 Lessons due on Monday.
We begin again next week.
You may want to work ahead
The next set due will be U5L15-18 by Monday, April 8
U5 Assessment 1 on Wednesday
H STRATEGIC MARKETING
Vocab 9 on Thursday
Products.
Products can be classified two main ways:
Consumer products, which can be broken into four sub-categories:
Convenience.
Shopping.
Specialty.
Unsought.
Industrial/business products.
Product decisions vary by company.
Companies face different product decisions depending on the number of products involved.
Product decisions are different depending upon whether the decision to be made is in regards to:
Individual products and/or services.
Product lines.
Product mixes or assortments.
Companies often make adjustments to product items, lines, and mixes.
Modification
Repositioning
Extensions
Contraction
Branding.
Companies strive to develop a high level of brand equity and brand valuation for its products.
There are several strategies companies use to develop a strong product brand:
Generic vs branded.
Manufacturer’s (national) vs private.
Individual vs family.
Co-branding.
Trademarks and service marks prohibit other companies from stealing the brand of a company or its products.
One task of branding is packaging.
Functions
Labeling
Universal Product Codes (UPCs)
Products can be classified two main ways:
Consumer products, which can be broken into four sub-categories:
Convenience.
Shopping.
Specialty.
Unsought.
Industrial/business products.
Product decisions vary by company.
Companies face different product decisions depending on the number of products involved.
Product decisions are different depending upon whether the decision to be made is in regards to:
Individual products and/or services.
Product lines.
Product mixes or assortments.
Companies often make adjustments to product items, lines, and mixes.
Modification
Repositioning
Extensions
Contraction
Branding.
Companies strive to develop a high level of brand equity and brand valuation for its products.
There are several strategies companies use to develop a strong product brand:
Generic vs branded.
Manufacturer’s (national) vs private.
Individual vs family.
Co-branding.
Trademarks and service marks prohibit other companies from stealing the brand of a company or its products.
One task of branding is packaging.
Functions
Labeling
Universal Product Codes (UPCs)
Services are intangible products a company offers to consumers.
Services differ from goods four ways:
Intangibility.
Inseparability.
Heterogeneity.
Perishability.
Service quality is more difficult to define and measure than tangible goods. Customers rate service quality on:
Reliability.
Responsiveness.
Assurance.
Empathy.
Tangibles.
Services differ from goods four ways:
Intangibility.
Inseparability.
Heterogeneity.
Perishability.
Service quality is more difficult to define and measure than tangible goods. Customers rate service quality on:
Reliability.
Responsiveness.
Assurance.
Empathy.
Tangibles.
The marketing mix components are the same for services, but they differ in implementation strategy.
Product/Service strategy
Place/distribution strategy
Promotion strategy
Price strategy
It is even more important for services marketers to develop relationships with customers. There are three levels of relationships in services marketing:
Financial.
Social financial.
Structural social financial.
Nonprofit organization marketing differs from product or services marketing in their marketing objectives, marketing mix implementation, and target market.
Product/Service strategy
Place/distribution strategy
Promotion strategy
Price strategy
It is even more important for services marketers to develop relationships with customers. There are three levels of relationships in services marketing:
Financial.
Social financial.
Structural social financial.
Nonprofit organization marketing differs from product or services marketing in their marketing objectives, marketing mix implementation, and target market.
Let's define the marketing research project
Food based/lunch room
Survey (google drive or other survey sites)
Questions
Length
number
piggybacking
Follow up with marketing to change behavior of specific demographic
Week 1 - survey established, implemented/given, results tallied and direction established
Week 2 - marketing to promotion behavior change
week 3 - Dissection of data, evaluation of marketing efforts, retool and summations - written paper.
H SPORTS AND ENTERTAINMENT MARKETING II
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