Tuesday, February 19, 2019

Tuesday, February 19, 2019 Tuesday already?!?!

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U1Chap2 assessment today!

By Wednesday, log in and set up your AP Digital Portfolio account
KS31LA - Spring 2019 APCSP


Once Lesson 2,3,4 completed or near finish...

B&W Pixelation Widget - Activity Guide (copy as MS Word, Google Doc)


Back Window

U2L4 Encoding Color Images

Encoding Color Images - Activity Guide (copy as MS Word, Google Doc)


HW - Due Thursday, Feb 21, 2019

  • If you had to send your favicon using the sending bits widget, it would probably take a long time. Could you compress your image? How? Describe in broad strokes the kinds of things you could do.
  • Read Blown to Bits (www.bitsbook.com), Chapter 3, Ghosts in the Machine, pp. 95-99 (Hiding Information in Images), then answer the following questions:
    • Besides hiding information sent to others, what other uses can steganography have for everyday users? For example, what uses would steganography have for an American businessman in China?

                                                                                                                                                    
H STRATEGIC MARKETING

Chap 19 vocab Friday (feb 22)

Save ALL direct mail coming to your house this next week....bring it in.
Exercises p621 Application Exercises

1.04 - Chap 19
EQ:What do marketers need to understand in order to build and manage quality customer relationships?

A.   Companies build a customer base by planning and implementing great customer relationship management (CRM). 

B.   Companies accomplish quality CRM through understanding the CRM cycle.  The CRM cycle is comprised of six stages.
1.    Identification of customer relationships.
2.    Understanding the interactions of the current customer base.
3.    Capturing customer data based on interactions.
4.    Storing and integrating customer data using information technology.
5.    Identification of the best customers for the company.
6.    Leveraging the customer information.

 - Starter: Chat with me about a positive experience you had with a retail establishment

1.04 CRM (as we go over the ppt)



what are the top stores you frequent in and of this area?
what if I said websites?
Discuss the similarities and differences of personal shopping habits

Onstar.com - Finish
Read about some of the services offered by Onstar (GM) to consumers.  
Is this a CRM tool?
Why or why not.  Be very specific.

What is meant by knowledge management?  Why is it so important in a CRM system?


5.1 Briefly explain the concept of data warehousing.  In the context of CRM, why is it such an important tool?

6.0Describe how to identify the best customers and the rationale behind that?
6.1 Explain the concept of data mining.  Provide 5 examples of companies that are currently using data mining and explain why each are using it.

7 Explain the process of leveraging customer information throughout the organization.



                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II

1.06
What types of secondary data do venues collect?


What does Google know about you






Also look at stud fees for a kentucky derby winner



1.06 Activity - tax rates, costs, who paid

Collect Data on the number of tix sold for the lesser sports.
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