Friday, February 15, 2019

Friday, February 15, 2019 Let the music play!

Quotables





Rights -
It ain't me, babe: Bob Dylan's voice is no longer the soundtrack to the latest Budweiser ad. The Dylan version aired during the Super Bowl, but Bud's rights to use his version of "Blowin' In the Wind" have expired, and a new version posted on YouTube uses The Cloves' rendition of the song. Read more in the Ad Age Marketer's Brief.
Fare share
Do ordinary consumers deserve a cut of the money that Facebook and Google are making off their data? That's what California Gov. Gavin Newsom proposed in his first State of the Union address:
"California's consumers should also be able to share in the wealth that is created from their data. And so I've asked my team to develop a proposal for a new Data Dividend for Californians, because we recognize that your data has value and it belongs to you."
For now, there aren't many details, as The Sacramento Bee writes. But it's an interesting idea, and it comes from the state that passed the U.S.'s toughest digital privacy law. Let's see if this goes anywhere.

Better Butterfinger: Since the maker of Nutella, Ferrero Group, bought Butterfinger, it overhauled the formula. Now it's promoting its "better Butterfinger" with an ad that involves a candy-crazed alien. As Ad Age's Jessica Wohl writes, the ad starts out looking standard and takes a twist that is "pretty darn odd."

 dog
Airbus announces they will no longer make their A380 superjumbo jet...."there simply isn't enought of a market for it."

 Coconut Milk.....benefits?

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

HW - Due Monday, February 18, 2019
  • Blown to Bits (www.bitsbook.com), Appendix, The Internet as System and Spirit, pp. 309-316 (The Internet Spirit), then answer the following questions: 
    • The layers of protocols used in network communication is an example of abstraction. Can you give other examples of abstraction in everyday life? 
    • When you browse to a web page, maybe with some animated advertisements embedded on it, describe in detail what happens behind the scenes to display that page on your browser.
  • Blown to Bits (www.bitsbook.com), Chapter 3, Ghosts in the Machine: Secrets and Surprises of Electronic Documents, pp. 73-77, then answer the following question about abstraction: 
    • Discuss how not knowing some basics of how a software tool or computer works, and the abstractions they use, could lead to bad outcomes.
Extended Learning: (not due, not HW, just if you want bonus knowledge)
Blown to Bits (http://www.bitsbook.com/): Students may find additional research help on their Global Impact of the Internet topic in the following chapters:


U1Chap 2 assessment on Tuesday.

U2L2 Text Compression

Harvey and Sheila Song


  • Heuristic - a problem solving approach (algorithm) to find a satisfactory solution where finding an optimal or exact solution is impractical or impossible.
  • Lossless Compression - a data compression algorithm that allows the original data to be perfectly reconstructed from the compressed data.


Compression in the Real World (.zip)


                                                                                                                                                    
H STRATEGIC MARKETING

Chap 19 vocab Friday (feb 22)

Save ALL direct mail coming to your house this next week....bring it in.
Exercises p621 Application Exercises

Let's blow your minds
beginning through 8:10 and the 4000 points comment

1.04 - Chap 19
EQ:What do marketers need to understand in order to build and manage quality customer relationships?

A.   Companies build a customer base by planning and implementing great customer relationship management (CRM). 

B.   Companies accomplish quality CRM through understanding the CRM cycle.  The CRM cycle is comprised of six stages.
1.    Identification of customer relationships.
2.    Understanding the interactions of the current customer base.
3.    Capturing customer data based on interactions.
4.    Storing and integrating customer data using information technology.
5.    Identification of the best customers for the company.
6.    Leveraging the customer information.

 - Starter: Chat with me about a positive experience you had with a retail establishment

1.04 CRM (as we go over the ppt)


what are the top stores you frequent in and of this area?
what if I said websites?
Discuss the similarities and differences of personal shopping habits

Read about some of the services offered by Onstar (GM) to consumers.  
Is this a CRM tool?
Why or why not.  Be very specific.

What is meant by knowledge management?  Why is it so important in a CRM system?


5.1 Briefly explain the concept of data warehousing.  In the context of CRM, why is it such an important tool?

6.0Describe how to identify the best customers and the rationale behind that?
6.1 Explain the concept of data mining.  Provide 5 examples of companies that are currently using data mining and explain why each are using it.

7 Explain the process of leveraging customer information throughout the organization.



                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II
Vocab 1.02 (Coupled with 1.01 Vocab - Wednesday)

1.01 Vocab 


1.05 Determine global trade’s impact on business decision-making
Sport and Entertainment have far reaching financial implications to the rest of the world

Exchange Activity?!?!?!

The Trading Game | Bloomberg

https://www.bloomberg.com/features/2015-stock-chart-trading-game/


To understand the idea of buying low and selling high

Spending by team



  • Explain the impact of exchange rates on sport marketing.
  • Discuss the use of financial institutions in international sport marketing
  • Describe trade regulations affecting international sport marketing.
  • Explain the use of foreign distributors in international sport marketing.
  • Discuss the impact of government regulation on international sport marketing.
  • Explain how cultural/value differences impact international sport marketing.

1.06

What types of secondary data do venues collect?


Also look at stud fees for a kentucky derby winner


1.06 Activity - tax rates, costs, who paid

Collect Data on the number of tix sold for the lesser sports.

Will require Christman to complete
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