Thursday, February 14, 2019

Thursday, February 14, 2019 I love...er...like..er...tolerate you very much!

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES


U1L13 HTTP and Abstraction on the Internet

HW - Due Monday, February 18, 2019
  • Blown to Bits (www.bitsbook.com), Appendix, The Internet as System and Spirit, pp. 309-316 (The Internet Spirit), then answer the following questions: 
    • The layers of protocols used in network communication is an example of abstraction. Can you give other examples of abstraction in everyday life? 
    • When you browse to a web page, maybe with some animated advertisements embedded on it, describe in detail what happens behind the scenes to display that page on your browser.
  • Blown to Bits (www.bitsbook.com), Chapter 3, Ghosts in the Machine: Secrets and Surprises of Electronic Documents, pp. 73-77, then answer the following question about abstraction: 
    • Discuss how not knowing some basics of how a software tool or computer works, and the abstractions they use, could lead to bad outcomes.
U1L14 Practice PT - The Internet and Society
Flash Talk: The Internet and Society - Practice PT (copy as MS Word, Google Doc)

Extended Learning: (not due, not HW, just if you want bonus knowledge)
Blown to Bits (http://www.bitsbook.com/): Students may find additional research help on their Global Impact of the Internet topic in the following chapters:


U1Chap 2 assessment on Tuesday.

When everyone finishes....
U2L1 Bytes and File Sizes

The simple purposes of this lesson are:
  1. Get terminology out in the open
  2. Become somewhat conversant with file types and sizes
  3. Grapple with orders-of-magnitude differences between things.

Group: Put students in pairs to find answers or work individually.
Distribute: Activity Guide: Bytes and File Sizes - Activity Guide
What if the data you want to send is big enough that it takes an unreasonable amount of time to transmit it, even with a really fast internet connection. Assuming you can't make the Internet connection any faster, could you still transmit the data faster somehow?
The answer is yes and it's probably something you've done, or do every day!


                                                                                                                                                    
H STRATEGIC MARKETING

Chap 3 Vocab next Wednesday

A.   Companies should demonstrate social responsibility four ways: 
1.    Economically.
2.    Legally.
3.    Ethically.
4.    Philanthropically.

B.   Ethics are morals or values that determine the conduct of an individual or a group.  Businesses typically have a written code of ethics.  Three important areas of study about ethics are:
1.    Business ethics.
2.    Ethical decision making.
3.    Ethics guidelines.

C.   In order to manage effectively, marketers must understand the external marketing environment.  There are several factors that impact the external marketing environment:
1.    Social.
2.    Demographic.
3.    Economic.
4.    Technological.
5.    Political and legal.
6.    Competitive.


Facilitate a discussion using slides 5-14 of the Chapter 3 PowerPoint.

Have students use the Social Responsibility and Ethics notes sheet to take notes on any examples discussed during the PowerPoint to increase understanding.  

In groups of 2-3, have students use the Internet to research the code of ethics for a business. 

Have the groups write their own personal code of ethics based on those found for the business. 

As a class, have each group briefly discuss the businesses’ code of ethics and their own personal code of ethics. 

As a class, discuss the similarities and differences of the personal codes of ethics the groups developed.

Mini Writing assignment - 1 page ~ 300 words ~ 2 mins of talk

Find a company and their ethical delimma that that royally messup on.

Answer the following
:

Who
What
Where
When
How

and ultimately Why.

Penalties and convictions would help your case too!

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II


1.05 Determine global trade’s impact on business decision-making
Sport and Entertainment have far reaching financial implications to the rest of the world

The Trading Game | Bloomberg

https://www.bloomberg.com/features/2015-stock-chart-trading-game/

  • To understand the idea of buying low and selling high



  • Explain the impact of exchange rates on sport marketing.
  • Discuss the use of financial institutions in international sport marketing
  • Describe trade regulations affecting international sport marketing.
  • Explain the use of foreign distributors in international sport marketing.
  • Discuss the impact of government regulation on international sport marketing.
  • Explain how cultural/value differences impact international sport marketing.
1.06
What types of secondary data do venues collect?


Also look at stud fees for a kentucky derby winner


1.06 Activity - tax rates, costs, who paid
Collect Data on the number of tix sold for the lesser sports.
Will require Christman to complete
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