Books due tomorrow
How to make a sign
There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world:
TERMINAL CLOSED
FOR MAINTENANCE
between 12:00 a.m.
and 4:00 a.m.
until further notice.
Ticketed Passengers &
Employees ONLY
will have access
to Terminal.
A few questions on our way to fixing this:
Who is it for?
What impact will it have on everyone else?
To the sign maker: Are you angry? Frustrated? Trying to teach people a lesson?
What does it sound like when you read it aloud?
and... is it clear?
When I look at this sign, I wonder why it needs to say, "until further notice." After all, aren't all rules in place until further notice?
And why say 12:00 a.m. when midnight is so much more clear?
Do we really need to alert employees to this rule every day?
Mostly, though, the headline is confusing (every person reading this sign for the first time is sure the terminal is closed right this minute, until they read the next line).
Perhaps, then, it might be a better sign if it said:
Hi. To keep this terminal clean, it's closed
to visitors from midnight until 4 a.m. every night.
Ticketed passengers are always welcome.
Thank you.
More on this from Dan Pink.
TERMINAL CLOSED
FOR MAINTENANCE
between 12:00 a.m.
and 4:00 a.m.
until further notice.
Ticketed Passengers &
Employees ONLY
will have access
to Terminal.
A few questions on our way to fixing this:
Who is it for?
What impact will it have on everyone else?
To the sign maker: Are you angry? Frustrated? Trying to teach people a lesson?
What does it sound like when you read it aloud?
and... is it clear?
When I look at this sign, I wonder why it needs to say, "until further notice." After all, aren't all rules in place until further notice?
And why say 12:00 a.m. when midnight is so much more clear?
Do we really need to alert employees to this rule every day?
Mostly, though, the headline is confusing (every person reading this sign for the first time is sure the terminal is closed right this minute, until they read the next line).
Perhaps, then, it might be a better sign if it said:
Hi. To keep this terminal clean, it's closed
to visitors from midnight until 4 a.m. every night.
Ticketed passengers are always welcome.
Thank you.
More on this from Dan Pink.
~ Seth Godin
Marketing I
1/
2/
4.02 Types of Adverstising - PPT Tuesday
4.02 Guided Notes - Tuesday
3/
Radio stations listing and ratings for #46 - Greensboro/Winston/HP
Media Dissemination
https://www.massmediadistribution.com/press-release-distribution/media-outlets-by-us-metro-area/319-greensboro-highpoint-winston-salem-nc-press-release-distribution.html
4/
5/
You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:
5/
6/
4.06 MIM PPT Tues
4.06 Nature and Scope of MIM Wednesday
4.06 Cereal Survey wed/thurs
4.06 LAP Get the Facts Straight
7/
4.10 Marketing Research - ppt
8/
Practice/Review
because I am cool - murphy
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LAPS-
LAP - Razzle Dazzle
4.01 Razzle Dazzle - LAP Quiz (20)
http://www.quia.com/quiz/5857064.html
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Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
http://www.quia.com/quiz/5860969.html
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4.01 Razzle Dazzle - LAP Quiz (20)-----------------------------------------------------------
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options-----------------------------------------------------------
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R/ To keep in reserve
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Walmart - The high cost of a low price - Full Documentary (1:37)
HONORS STRATEGIC MARKETING
1/ Obj 8 - Chap 4 - Developing a Global Vision1b/
Poorly Written Signs
2/ Promotion exercise:
Develop promotion material for....(just for Cedric)....
Seriously, let's pick a restaurant and begin.
Google Doc (Through your google drive)
12 words or less
Slogans...no
Anything else I think of
3/
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
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