Pavlov's in your pocket
Why do people buy lottery tickets?
It's certainly not based on any rational analysis of financial risk or reward.
So, why do something that almost never seems to work?
Because it actually works every single time.
What it works to do is release a hit of dopamine, first when you think about buying one, then again when you decide to buy one, and then a third time when you actually transact. For regular players, these three moments of hope and joy demolish the sadness that comes from actually losing.
It's a hope rush, for cheap.
Well, the same thing is true for the billion people carrying around a Pavlovian box in their pocket. The smart phone (so called in honor of the profit-seeking companies who were smart enough to make them) is an optimized, tested and polished call-and-response machine. So far, Apple's made a trillion dollars by ringing our bell.
Every time it pulses, we get a hit.
Every time we realize we haven't checked it in two minutes, we get a hit.
Hit, hit, hit.
And again and again.
The box vibrates, we feel hope and fear and our loneliness subsides, then we check, and we lose (again).
But we are hooked, so we put the phone in our pocket and wait for it to happen again.
Ring a bell?
It's certainly not based on any rational analysis of financial risk or reward.
So, why do something that almost never seems to work?
Because it actually works every single time.
What it works to do is release a hit of dopamine, first when you think about buying one, then again when you decide to buy one, and then a third time when you actually transact. For regular players, these three moments of hope and joy demolish the sadness that comes from actually losing.
It's a hope rush, for cheap.
Well, the same thing is true for the billion people carrying around a Pavlovian box in their pocket. The smart phone (so called in honor of the profit-seeking companies who were smart enough to make them) is an optimized, tested and polished call-and-response machine. So far, Apple's made a trillion dollars by ringing our bell.
Every time it pulses, we get a hit.
Every time we realize we haven't checked it in two minutes, we get a hit.
Hit, hit, hit.
And again and again.
The box vibrates, we feel hope and fear and our loneliness subsides, then we check, and we lose (again).
But we are hooked, so we put the phone in our pocket and wait for it to happen again.
Ring a bell?
Marketing I
1/
4.01 Promotion PPT slides 1-14 Thursday 15 - 25 Friday
4.01 Guided Notes
2/
Top 4 promotional tactics (Promotional Mix)
The Promotional Mix….with Pictures
How to Establish a promotional Mix
Rehash
Marketing Communications
AMA Code of Ethics
Stealth Marketing - Unethical
Page 6...blue box
Aunt Jemima
Discuss each
[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.
3/
Objective of Sales Promotion
Trends: Customer Expectations
Trends - Electronic Delivery
Trends: Tracking
Trends: Internet Communication
Trends: Clutter
First sentences of 1st section
Promotional Slogans
https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg
4/
NAD/NARB/CARU/LARPs
Not just 6 lines, 65 characters
FTC: Kicking Donkey and taking names
Advertising and the Law - a year in review
http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review
5/
4.02 Types of Adverstising - PPT Tuesday
4.02 Guided Notes - Tuesday
6/
Radio stations listing and ratings for #46 - Greensboro/Winston/HP
TV station listing for our market
Nielson Local Television market universe estimates
Hispanics / Latino
Black or African American
Asian
Media Dissemination
https://www.massmediadistribution.com/press-release-distribution/media-outlets-by-us-metro-area/319-greensboro-highpoint-winston-salem-nc-press-release-distribution.htmlPractice/Review
because I am cool - murphy
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LAPS-
LAP - Razzle Dazzle
4.01 Razzle Dazzle - LAP Quiz (20)
http://www.quia.com/quiz/5857064.html
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Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
http://www.quia.com/quiz/5860969.html
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4.01 Razzle Dazzle - LAP Quiz (20)-----------------------------------------------------------
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options-----------------------------------------------------------
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R/ To keep in reserve
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Walmart - The high cost of a low price - Full Documentary (1:37)
HONORS STRATEGIC MARKETING
1/ Obj 8 - Chap 4 - Developing a Global Vision2/ Chap 13 Case Study - due by Tuesday 1st 5 of class
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf
3/ chap 13 Vocab
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