When your phone uses you
Your smartphone has two jobs.
On one hand, it was hired by you to accomplish certain tasks. In the scheme of things, it's a screaming bargain and a miracle.
But most of the time, your phone works for corporations, assorted acquaintances and large social networks. They've hired it to put you to work for them. You're not the customer, you're the product. Your attention and your anxiety is getting sold, cheap.
When your phone grabs your attention, when it makes you feel inadequate, when it pushes you to catch up, to consume and to fret, it's not working for you, is it?
On demand doesn't mean you do things when the device demands.
On one hand, it was hired by you to accomplish certain tasks. In the scheme of things, it's a screaming bargain and a miracle.
But most of the time, your phone works for corporations, assorted acquaintances and large social networks. They've hired it to put you to work for them. You're not the customer, you're the product. Your attention and your anxiety is getting sold, cheap.
When your phone grabs your attention, when it makes you feel inadequate, when it pushes you to catch up, to consume and to fret, it's not working for you, is it?
On demand doesn't mean you do things when the device demands.
~ Seth Godin
One to watch
The Green Giant Makes a return
Brother Dominic
Marketing I
All -
CTE Video and tutorial
- Lower left (windows looking button)
- All programs
- NC Test
[will open up a new window]
Bottom right CTE test tutorial
1/
Begin studying for combined Vocab - 20 words matching - Friday
3.01/3.03/3.04/3.06/3.07
Cards
Scatter
Matching test - 20 words 3.01/3.03/3.04/3.06/3.07
https://quizlet.com/folders/23201183/test?matching=on&prompt-with=1&limit=20
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Walmart - The high cost of a low price - Full Documentary (1:37)
3/ - Next Wednesday (regardless of inclement weather)
4.01 Vocab Alpha
8/
Public Service Announcement!
4/ Obj 3 Practice Test (because I am cool - murphy)
5/ What did we learn?
6/ Did you forget about meals? what about a per diem?
Let's say snacks during and the lunch is provided at Cowboys, Inc. All other meals must be addressed in your budget.
Let's say snacks during and the lunch is provided at Cowboys, Inc. All other meals must be addressed in your budget.
7/ Promoting your Business
Promotion Decisions (5 slides … click next)
Above and below the line promotion by Geoff Lancaster
https://www.ukessays.com/essays/marketing/above-and-below-the-line-promotion-by-geoff-lancaster-marketing-essay.php
8/ LAP - Razzle Dazzle
4.01 Razzle Dazzle - LAP Quiz (20)
http://www.quia.com/quiz/5857064.html
9/ 4.01 Guided Notes
10/ Know your options LAP 4.01 [5-111]
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
http://www.quia.com/quiz/5860969.html
10/
Razzle Dazzle Quiz
4.01 Razzle Dazzle - LAP Quiz (20)9/ 4.01 Guided Notes
What is Public Relations
What is Institutional Advertising?
Inform, Persuade, Remind
Again
Again
http://www.adweek.com/adfreak/speed-rapper-dying-phone-battery-shocks-passersby-his-fast-talking-17114310/ Know your options LAP 4.01 [5-111]
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options10/
Top 4 promotional tactics (Promotional Mix)
The Promotional Mix….with Pictures
How to Establish a promotional Mix
Rehash
Marketing Communications
http://www.marketingteacher.com/lesson-store/#marketing-communications 11/
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
Spread the Word - LAP [5-113]
Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word
http://www.quia.com/quiz/5861130.html
HONORS STRATEGIC MARKETING
1/ What did Cedric Learn? What did Kelsey Learn?
What does this tell us about our:
Skills
Education
Learning style
Effort in this class
What does this tell us about our:
Skills
Education
Learning style
Effort in this class
2/ Did you forget about meals? what about a per diem?
Let's say snacks during and the lunch is provided at Cowboys, Inc. All other meals must be addressed in your budget.
Let's say snacks during and the lunch is provided at Cowboys, Inc. All other meals must be addressed in your budget.
3/ Obj 7 - Chap 13 - Retailing
4/ Obj 8 - Chap 4 - Developing a Global Vision
5/ Chap 13 Case Study - due by Monday 1st 5 of class
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf
-Pricing Project
Pricing Project - HSM
Due Jan 6th, online, before class
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