Entitlement is optional
It's not forced on us, it's something we choose.
And we rarely benefit from that choice.
That emergency surgery, the one that saved your life, when the ruptured appendix was removed—the doctor left a scar.
We can choose to be grateful for our next breath.
Or we can find a way to be enraged, to point out that given how much it costs and how much training the doctor had, that scar really ought to be a lot smaller. And on top of that, he wasn't very nice. We're entitled to a nice doctor!
Or we can choose to be grateful.
Marketers have spent trillions of dollars persuading us that we can have it all, that we deserve it, and that right around the corner is something even better.
Politicians have told us that they'll handle everything, that our pain is real and that an even better world is imminent.
And we believe it. We buy into our privilege as well as the expectation that our privilege entitles us to even more. It's not based on status or reality. It's a cultural choice.
And you're entitled to your entitlement if you want it.
But why would you?
Entitlement gets us nothing but heartache. It blinds us to what's possible. It insulates us from the magic of gratitude. And most of all, it lets us off the hook, pushing us away from taking responsibility (and action) and toward apportioning blame and anger instead.
Gratitude, on the other hand, is just as valid a choice. Except that gratitude makes us open to possibility. It brings us closer to others. And it makes us happier.
There's a simple hack at work here: We're not grateful because we're happy. We're happy because we're grateful.
Everything could be better.
Not because we deserve it (we don't, not really).
But because if we work at it, invest in it and connect with others around it, we can make it better. It's on us.
It's difficult work, counter-instinctual work that never ends.
But we keep trying. Because it's worth it.
And we rarely benefit from that choice.
That emergency surgery, the one that saved your life, when the ruptured appendix was removed—the doctor left a scar.
We can choose to be grateful for our next breath.
Or we can find a way to be enraged, to point out that given how much it costs and how much training the doctor had, that scar really ought to be a lot smaller. And on top of that, he wasn't very nice. We're entitled to a nice doctor!
Or we can choose to be grateful.
Marketers have spent trillions of dollars persuading us that we can have it all, that we deserve it, and that right around the corner is something even better.
Politicians have told us that they'll handle everything, that our pain is real and that an even better world is imminent.
And we believe it. We buy into our privilege as well as the expectation that our privilege entitles us to even more. It's not based on status or reality. It's a cultural choice.
And you're entitled to your entitlement if you want it.
But why would you?
Entitlement gets us nothing but heartache. It blinds us to what's possible. It insulates us from the magic of gratitude. And most of all, it lets us off the hook, pushing us away from taking responsibility (and action) and toward apportioning blame and anger instead.
Gratitude, on the other hand, is just as valid a choice. Except that gratitude makes us open to possibility. It brings us closer to others. And it makes us happier.
There's a simple hack at work here: We're not grateful because we're happy. We're happy because we're grateful.
Everything could be better.
Not because we deserve it (we don't, not really).
But because if we work at it, invest in it and connect with others around it, we can make it better. It's on us.
It's difficult work, counter-instinctual work that never ends.
But we keep trying. Because it's worth it.
~ Seth Godin
Marketing I
2/ LAP - Razzle Dazzle
4.01 Razzle Dazzle - LAP Quiz (20)
http://www.quia.com/quiz/5857064.html
-----------------------------------------------------------
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
http://www.quia.com/quiz/5860969.html
4/
Razzle Dazzle Quiz
4.01 Razzle Dazzle - LAP Quiz (20)-----------------------------------------------------------
3/
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options4/
4.01 Promotion PPT slides 1-14 Thursday 15 - 25 Friday
4.01 Guided Notes
5/
Top 4 promotional tactics (Promotional Mix)
The Promotional Mix….with Pictures
How to Establish a promotional Mix
Rehash
Marketing Communications
AMA Code of Ethics
Stealth Marketing - Unethical
Page 6...blue box
Aunt Jemima
Discuss each
[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.
8/
6/
Exam Review
Exam Review Answers
7/
Spread the Word - LAP [5-113]
Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word
http://www.quia.com/quiz/5861130.html6/
Exam Review
Exam Review Answers
7/
Objective of Sales Promotion
Trends: Customer Expectations
Trends - Electronic Delivery
Trends: Tracking
Trends: Internet Communication
Trends: Clutter
First sentences of 1st section
Promotional Slogans
https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg
8/
NAD/NARB/CARU/LARPs
Not just 6 lines, 65 characters
FTC: Kicking Donkey and taking names
Advertising and the Law - a year in review
http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review
9/
4.02 Types of Adverstising - PPT Tuesday
4.02 Guided Notes - Tuesday
Tuesday (30)
Radio stations listing and ratings for #46 - Greensboro/Winston/HP
TV station listing for our market
Nielson Local Television market universe estimates
Hispanics / Latino
Black or African American
Asian
Media Dissemination
https://www.massmediadistribution.com/press-release-distribution/media-outlets-by-us-metro-area/319-greensboro-highpoint-winston-salem-nc-press-release-distribution.html
R/ To keep in reserve
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Walmart - The high cost of a low price - Full Documentary (1:37)
HONORS STRATEGIC MARKETING
1/ Obj 7 - Chap 13 - Retailing - Finish
2/ Obj 8 - Chap 4 - Developing a Global Vision
3/ Chap 13 Case Study - due by Tuesday 1st 5 of class
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf
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