Marketing: Wednesday, February 1, 2017 A new month....love is in the air....Spring sports too......Love smells better than sweaty athletes

Quotable

Almost no one

We may dream of the mass market, but the mass market doesn't dream of us.
Almost no one visits your restaurant, almost no one buys your bestselling book, almost no one watches the Tonight Show.
Rare indeed is a market where everyone is active.
We think we're designing and selling to everyone, but that doesn't match reality. It makes no sense at all to dumb down your best work to appeal to the longtime bystander, because the bystander isn't interested. And it certainly makes no sense to try to convert your biggest critics, because they've got a lot at stake in their role of being your critic.
Growth comes from person-to-person communication, from the powerful standards of 'people like us'. And it comes from activating people who are ready to be activated.
The most recent Presidential election makes this clear: It's the non-voting bystanders who are in the majority:

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

SEMII

HW Paper is due today. Look at yesterday's blogspot for assignment and late penalties.

1.01 Objectives

Describe responsibilities of sports agents.
Explain the rules and regulations governing sports agents.
Discuss an athlete’s advantages in having a sports agent.
Describe problems associated with sports agents.

LAP - Cover Your Bases

Fun review of your reading!!!!!

Confessions of an Agent

Video - Confession of Josh Luchs

1.02 Objectives

Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
Discuss the importance of trademarks to sport organizations.
Explain how sport organizations protect use of their trademarks.
Explain why baseball is exempt from antitrust laws.
Discuss ways that the baseball exemption affects the sport industry.
Describe the relationship between antitrust issues in sports and broadcasting rights.
Distinguish between right of privacy and right of publicity.
Explain areas in loss prevention with which sport marketers are particularly concerned.
Discuss ticketing issues that have resulted from use of the Internet.
Describe reasons that sport organizations need prize indemnity insurance.
Discuss how collective bargaining affects sports.
Explain the importance of the following types of contracts in the sport industry:

Sponsor
Television
Venue and personnel

- Scalping laws
National
North Carolina

- Labor Disputes

- Springsteen and scalpers

-A case for trademarking

- Another case for trademarking

- Antitrust Labor Laws in Sports

- Confessions of a ticket Scalper

1.02 Powerpoint

MARKETING

HW Assignment due the 1st 5 of class. See yesterday's blogspot for detail and late penalties

1/ Quizlet In depth

1.01 Vocab
Thursday Vocab test - 15 terms - matching

2/ 1.01 Mkt Functions - Cheat

1.01_THE_SEVEN_FUNCTIONS

1.01_THE_SEVEN_FUNCTIONS_answers

3b/

Divide the class into 4 to 5 groups

Choose a product that you like (for example a snack food)
Describe what might happen to that product if there was no one to perform the seven functions of marketing

1.01 LAP Have it Your Way

Have It Your Way!
http://www.quia.com/quiz/6176008.html

Segmentation:

5/ 1.04 Vocab (Next Thursday...Feb 9)

6/ 1.04 Segmentation - PPT

7/

Soliciting item names (10) from students and guiding the students though the 4P’s of each product.