Tuesday, January 31, 2017

Wednesday, February 1, 2017 A new month....love is in the air....Spring sports too......Love smells better than sweaty athletes

Quotable 



Almost no one

We may dream of the mass market, but the mass market doesn't dream of us.
Almost no one visits your restaurant, almost no one buys your bestselling book, almost no one watches the Tonight Show.
Rare indeed is a market where everyone is active.
We think we're designing and selling to everyone, but that doesn't match reality. It makes no sense at all to dumb down your best work to appeal to the longtime bystander, because the bystander isn't interested. And it certainly makes no sense to try to convert your biggest critics, because they've got a lot at stake in their role of being your critic.
Growth comes from person-to-person communication, from the powerful standards of 'people like us'. And it comes from activating people who are ready to be activated.
The most recent Presidential election makes this clear: It's the non-voting bystanders who are in the majority:
Who didnt vote
~ Seth Godin

                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
SEMII
HW Paper is due today.  Look at yesterday's blogspot for assignment and late penalties.
1.01 Objectives
  1. Describe responsibilities of sports agents.
  2. Explain the rules and regulations governing sports agents.
  3. Discuss an athlete’s advantages in having a sports agent.
  4. Describe problems associated with sports agents.
Confessions of an Agent

Video - Confession of Josh Luchs
1.02 Objectives
  1. Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
  2. Discuss the importance of trademarks to sport organizations.
  3. Explain how sport organizations protect use of their trademarks.
  4. Explain why baseball is exempt from antitrust laws.
  5. Discuss ways that the baseball exemption affects the sport industry.
  6. Describe the relationship between antitrust issues in sports and broadcasting rights.
  7. Distinguish between right of privacy and right of publicity.
  8. Explain areas in loss prevention with which sport marketers are particularly concerned.
  9. Discuss ticketing issues that have resulted from use of the Internet.
  10. Describe reasons that sport organizations need prize indemnity insurance.
  11. Discuss how collective bargaining affects sports.
  12. Explain the importance of the following types of contracts in the sport industry:
    1. Sponsor
    2. Television
    3. Venue and personnel

 - Scalping laws
                        National
                        North Carolina

 - Labor Disputes

- Springsteen and scalpers

-A case for trademarking

- Another case for trademarking

- Antitrust Labor Laws in Sports

- Confessions of a ticket Scalper

1.02 Powerpoint

                                                                                                                                                     
MARKETING
HW Assignment due the 1st 5 of class.  See yesterday's blogspot for detail and late penalties
 
 
1/   Quizlet In depth

1.01 Vocab 
Thursday Vocab test - 15 terms - matching


3/
1.01_THE_SEVEN_FUNCTIONS_answers

3b/  
Divide the class into 4 to 5 groups
  • Choose a product that you like (for example a snack food)
  • Describe what might happen to that product if there was no one to perform the seven functions of marketing

4/
Have It Your Way!
http://www.quia.com/quiz/6176008.html


Segmentation:
6/  1.04 Segmentation - PPT


7/ 

Soliciting item names (10) from students and guiding the students though the 4P’s of each product.
  • The students can be broken down into groups, and then have the groups present.



8/
Shampoo Project (from previous curriculums)
  • Design a shampoo bottles packaging and develop the marketing mix.



Final Presentation
 
9/ 
Self Read - The article gives a better explanation of MIM
http://tutor2u.net/business/marketing/research_uses.asp 
 
 
11/ 
 
12/ 
LAP:
Data Do It  -  1.05 LAP - Data do it 
 
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Tuesday, January 31, 2017 Alas, poor January, goodbye for another year...well, 11 months. Farewell cold friend.

Quotable 

Just the right amount of data

The digital sign at the train station near my home could show me what time it is.
It could tell us how many more minutes until the next train.
Or it could announce if the train was running on time...
Instead, it shows me today's date.
What am I supposed to do with that data?
Or consider the typical hotel bathroom scale. Accurate to plus or minus five pounds, it's worthless, because it doesn't help the user know how much weight has been gained (or lost).
In this case, the absolute number doesn't matter, it's the trend over time.
Information is data with a purpose and a context.
~ Seth Godin

                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
SEMII


1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
 (Due on Wednesday - HW)  (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
   Describe to me an event you went to....and why it was great.

+1 point if you share it with me through google docs and not print it!!(drive.google.com)
1.01 Objectives
  1. Describe responsibilities of sports agents.
  2. Explain the rules and regulations governing sports agents.
  3. Discuss an athlete’s advantages in having a sports agent.
  4. Describe problems associated with sports agents.





Confessions of an Agent

Confession of Josh Luchs

1.01 Powerpoint
1.02 Objectives
  1. Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
  2. Discuss the importance of trademarks to sport organizations.
  3. Explain how sport organizations protect use of their trademarks.
  4. Explain why baseball is exempt from antitrust laws.
  5. Discuss ways that the baseball exemption affects the sport industry.
  6. Describe the relationship between antitrust issues in sports and broadcasting rights.
  7. Distinguish between right of privacy and right of publicity.
  8. Explain areas in loss prevention with which sport marketers are particularly concerned.
  9. Discuss ticketing issues that have resulted from use of the Internet.
  10. Describe reasons that sport organizations need prize indemnity insurance.
  11. Discuss how collective bargaining affects sports.
  12. Explain the importance of the following types of contracts in the sport industry:
    1. Sponsor
    2. Television
    3. Venue and personnel

 - Scalping laws
                        National
                        North Carolina

 - Labor Disputes

- Springsteen and scalpers

-A case for trademarking

- Another case for trademarking

- Antitrust Labor Laws in Sports

- Confessions of a ticket Scalper

1.02 Powerpoint

                                                                                                                                                     
MARKETING
8 sentences/2 paragraphs typed, 12 font, Times New Roman, Normal Margins, Double Spaced
 (Due on Wednesday - HW)  (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
   Why is Marketing important to our society?

+1 point if you share it with me through google docs and not print it!!(drive.google.com)


Intro: San Paolo

1/   1.01 Vocab 
Thursday Vocab test - 15 terms - matching


2/ Read over the following LAP (I will give a small show n Tell)



3/

4/

5/


6/




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Monday, January 30, 2017

Monday, January 30, 2017 88 days remaining, but hey!, Who is counting?

Quotable 

Appropriate complexity and risk

The best time to experiment in the kitchen is if you don't have 11 guests coming for dinner in three hours.
Or, at the very least, be sure to have some decent frozen pizzas on hand, just in case.
We often sign ourselves up for long, involved entanglements, and a good thing, too, because they can enable us to produce real value.
But our promises matter, and there's no need to raise the stakes at the same time that we're figuring things out.
Professionals leave themselves an out.
~ Seth Godin

                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            
SEMII
Welcome...back
Class Expectations (projector) - Finish

1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
 (Due on Wednesday - HW)  (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
   Describe to me an event you went to....and why it was great.

+1 point if you share it with me through google docs and not print it!!(drive.google.com)
1.01 Objectives
  1. Describe responsibilities of sports agents.
  2. Explain the rules and regulations governing sports agents.
  3. Discuss an athlete’s advantages in having a sports agent.
  4. Describe problems associated with sports agents.

Select an athlete whom you admire, and research the person to determine the person’s agent. Find out as much as possible about the agent’s activities, and record your findings.

    According to rules and regulations governing high school/college athletes, athletes lose their amateur status    once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players. Provide specific examples to support your stance.





Tuesday

                                                                                                                                                     
MARKETING
8 sentences/2 paragraphs typed, 12 font, Times New Roman, Normal Margins, Double Spaced
 (Due on Wednesday - HW)  (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
   Why is Marketing important to our society?

+1 point if you share it with me through google docs and not print it!!(drive.google.com)


Intro: San Paolo

1/   1.01 Vocab 
Thursday Vocab test - 15 terms - matching


3/ Read over the following LAP (I will give a small show n Tell)


4/    Class Discussion – Henry Ford and the Model T
                  1.     How does the marketing differ?
                  2.    How do consumers benefit from the changes that have taken place?
                  3.    What business today still thinks with the Model T mentality?
5/  Ticket Out the door
Ticket out the door - Name a characteristic of one market segmentation (demographic, geographic, psychographic, or behavioral) 

 1.01 ppt

1.01 Mkt Functions - Cheat

1.01_THE_SEVEN_FUNCTIONS

1.01_THE_SEVEN_FUNCTIONS_answers

1.01 LAP Have it Your Way


6/  1.04 Vocab

7/  1.04 Segmentation - PPT
   
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