Thursday, May 30, 2019

Thursday, May 30, 2019 Did somebody say "Free..."

Quotables




From AdAge:
"Ambush marketing move of the day: Taco Bell has an official NBA sponsorship, but during the league’s finals, Chipotle Mexican Grill is trying to elbow its way in and get some attention. “Chipotle says that each time an announcer says ‘free’ during the main TV broadcast—free throw, anyone?—it plans to disclose codes on Twitter that are good for chances to score free burritos,” Jessica Wohl reports in Ad Age. Funnily enough, Chipotle’s CEO and CMO both used to work at Taco Bell, which obviously has its own NBA Finals promotions going. Read more here."

Get a Chocolate Glazed Dozen for just $5 w/ any dozen purchase on 5/31 in participating locations!

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

Post AP Unit
Lesson 8 - Due Tuesday (5/21) - Graded - Locked in now - no more corrections
Lesson 9 - Due Wednesday (5/22)
Lesson 10 - Due Thursday (5/23)
Lesson 11 - Due Friday (5/24)

Lessons 12 and 13 by the end of Tuesday (5/28)
Lesson 14 by end of Wednesday (5/29)
Look over Lesson 15 - nothing more than projects

Due Monday June 3 - Lesson 16 - Final Project
This will be worth 20 points

Let's talk about the final Exam

Practice
AP Computer Science Principles
http://www.quia.com/quiz/6996190.html


the questions from the exam
APCSP - AP Exam - Spring 2019
http://www.quia.com/quiz/7066467.html



                                                                                                                                                    
H STRATEGIC MARKETING

Case Studies
Chap 14
Chap 15
Chap 16
Due by beginning of class on LAST Friday - oops!  you are now late!


Chap 14/15/16 tests rework due by Thursday

If you haven't taken it yet, finds a time before or after school.
Late buses are running.

Last bonus opportunity on Friday!!!
+13 - +1 on a test
+14 - +2 on a test
+15 - +3 on a test



                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II




4.02

Explain reasons for determining the economic impact of events.
Distinguish among direct, indirect, and induced impacts of events.
Describe factors to consider when measuring the economic impact of events.
Discuss types of measures that can be used to determine the economic impact of events.
Explain how the results of economic impact measures can be used.
Demonstrate procedures for measuring the economic impact of events

Economic Impact Calculator

National Findings

Economic impact of Sports Stadiums, Teams and  events

Brazil World Cup Financial Impact


Why the Economic Impact of Super Bowls is So Controversial




Will the LA Rams new Inglewood stadium be an economic bust or boon?

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

Ticketing - Move to Mobile Marketing - Atlanta Braves
Pdf of the same




Duke University Check List

Prepare for your event

SJU Physical/checklist

Langley Tourism - Page 8

Select an event/sport to be hosted by your school. Create a checklist of factors to evaluate to determine the “product’s” readiness. Discuss your findings with the sport/event director prior to the sport/event. Write a summary of your findings and discussion. Submit the summary to your instructor.

[5-123]
Explain how product competition is used to define a market.
Describe how types of customers can be used to define a market.
Discuss the use of geography to define a market.
Explain the use of production-distribution systems in market definition.
Explain the purpose of developing a target-market profile.
Identify objective terms that can be used to profile a target market.
Discuss market-research techniques that can be used to obtain target market information.
Identify sources that can be accessed to obtain target-market information.
Develop a target-market profile.
Demonstrate procedures for identifying market segments.

[5-125]
Explain reasons to evaluate market segments.
Identify criteria used to assess attractiveness of market segments.
Describe factors to consider when assessing the fit between a market segment and a company.
Explain portfolio matrix approaches used to evaluate market attractiveness.
List information needed to identify total market potential.
Identify factors that influence market potential.
Describe information sources that can be accessed to assist in identifying a total potential market.
Estimate a segment’s market potential.
Explain the components of a marketing segmentation analysis.
Describe implications in selecting global target markets.
Explain procedures for selecting target markets.
Demonstrate procedures for selecting a target market.


Who is your favorite customer?

Baseball?

Soccer?
Lacrosse?
Whichwich?
Mcdonalds?
Chick Fil a?

Segmentation broken down

How to find and sell to your target market

Know this.com - 8 slides

Customer profiling

Segmentation



Target market profile

1941 - 1944 spending patterns

Determine the market area for your business. Obtain demographic data about the market area by contacting the local chamber of commerce or by visiting such web sites as http://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/. Determine the number of people in the market area who have similar demographic characteristics. Also, determine their consumption/usage levels. That information can be obtained from your business’s trade association, a university, or the United States Department of Agriculture (for food products).
Create a chart depicting the information obtained and present the chart to the class. Obtain your classmates’ input, and if necessary, revise your target market chart

How to sell to a target market

Target Market Selection

5 questions to help you choose your target market

Selecting your Target Market

LAP - Have we met?

4.04 Have We Met (25Q)


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1 comment:

UFO3D said...

Thanks for sharing this information! So useful. I have also read an article on the same subject here, with some good points too furniture advertising campaigns

February 19, 2020 at 6:54 AM

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