Monday, May 6, 2019

Monday, May 6, 2019 A birthday, no, correction, two will be celebrated this week.

Quotables

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES



                                                                                                                                                    
H STRATEGIC MARKETING

Chap 7 and 9 Due by Thursday

The promotional mix consists of four key components.
Advertising
Public relations
Sales promotions
Personal selling

The communication process.
The communication process consists of the following components:
Sender and encoding.
Message transmission.
Receiver and decoding.
Feedback.
Blogging has a profound impact on the communication process.

The goals of promotion include:
Informing.
Persuading.
Reminding.

The AIDA concept of communication is the most common model for communicating a message.
Attention
Interest
Desire
Action

The factors that affect the promotional mix include:
Nature of the product.
Stage in the PLC.
Target market characteristics.
Type of buying decision.
Available funds.
Push and pull strategies.

Integrated Marketing Communications is a philosophy that demands all communications be integrated and consistent when delivering a message to the consumer.


                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I

Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}

                 Snack food
                  Toy
                 Item
                 toothbrush

Quiz on Tuesday
Let's discuss which sections


2.08
Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
Describe services offered by each type of advertising agency.
Identify factors that affect how advertising agencies are organized.
Describe departments in advertising agencies.
Discuss how advertising agencies are set up, or structured.
Explain how advertising agencies are paid for their services.




Structure of an Advertising Agency



Defining Sports Sponsorship and Brand Representation

NCAA, colleges pushing the envelope with sports marketing



2.09

Identify types of promoters.
Describe responsibilities of promoters.
Identify benefits associated with using promoters.
Explain criteria/considerations for selecting promoters.
Demonstrate procedures for assessing the need to use promoters.
How to prepare a budget slideshow

Distinguish among methods for determining promotional budgets.
Explain how a promotional budget is allocated.
Describe factors that impact the allocation of money in a promotional budget.
Describe guidelines for preparing a promotional budget.
Demonstrate how to prepare a promotional budget.



Bar Sued….Stupid tv remote


Don’t Count your chickens until they are hatched



Design a budget for the “new place” you will be moving into come the fall.  Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.
Step 2:  Reverse engineer the $ needed to support your pipe dream.  Remember that taxes take out approx 25% or more of your income.

Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page

Big Project
Event Promotion/Coordination/PPT Pjt



Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)