Thursday, May 9, 2019

Thursday, May 9, 2019 Good luck tomorrow!

Quotables



                                                        
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5 Assessment 5 today!

afterward, Khan Academy for review

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Check out the course or watch this short video tour.


2 days guys!




Please fill out every day when you come into class...on weekends too.






                                                                                                                                                    
H STRATEGIC MARKETING
The promotional mix consists of four key components.
Advertising
Public relations
Sales promotions
Personal selling

The communication process.
The communication process consists of the following components:
Sender and encoding.
Message transmission.
Receiver and decoding.
Feedback.
Blogging has a profound impact on the communication process.

The goals of promotion include:
Informing.
Persuading.
Reminding.

The AIDA concept of communication is the most common model for communicating a message.
Attention
Interest
Desire
Action

The factors that affect the promotional mix include:
Nature of the product.
Stage in the PLC.
Target market characteristics.
Type of buying decision.
Available funds.
Push and pull strategies.

Integrated Marketing Communications is a philosophy that demands all communications be integrated and consistent when delivering a message to the consumer.

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING I

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