Quotables
Note the benefits - Sell the Sizzle, not the steak
AP COMPUTER SCIENCE PRINCIPLES
Post AP Assessment on Friday.
Make sure you have completed all of the questions and free responses from all of the Post AP materials
Post AP Unit
Lesson 8 and 9.
You can do it!
H STRATEGIC MARKETING
Will be Due May 31st
Pricing Project - HSMPricing Project Rubric
There are two major types of advertising:
Institutional.
Product.
There are many creative decisions to be made about advertising.
Identifying the product benefits to consumers
Developing and evaluating advertising appeal
Executing the message through advertising
Post-advertising campaign evaluation
There are important decisions about media for advertising.
Media types
Media selection
Media scheduling
Public relations (PR)
The goal of public relations is to manage favorable or unfavorable publicity. Public relations is commonly referred to as “PR”.
Functions of public relations departments include:
Press relations.
Product publicity.
Corporate communication.
Public affairs.
Lobbying.
Employee and investor relations.
Crisis management.
There are many major public relations tools, including:
New-product publicity.
Product placement.
Consumer education.
Sponsorships.
Web sites.
Sales promotion
Consumer sales promotion
Coupons and rebates
Premiums
Loyalty or frequency marketing programs
Contests and sweepstakes
Sampling
Point-of-purchase promotion
Online sales promotion
Trade/industrial/business sales promotion
Trade allowances
Push money
Training
Free merchandise
Store demonstrations
Business meetings, conventions, and trade shows
Personal selling
Similarities and differences of personal selling and advertising/sales promotions
Relationship selling
Steps in the selling process (Many different texts and resources call these steps different names, but the same concepts apply.)
Generating leads
Qualifying leads
Approaching the customer and probing needs
Developing and proposing solutions
Handling objections
Closing the sale
Following up
Sales force management
Defines sales goals and processes
Determines sales force structure
Recruitment and training
Compensation and motivation
Sales force evaluation
+13 - +1 on a test
+14 - +2 on a test
+15 - +3 on a test
H SPORTS AND ENTERTAINMENT MARKETING I
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