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AP COMPUTER SCIENCE PRINCIPLES
Post AP Lesson 4
H STRATEGIC MARKETING
Will be Due May 31st
Pricing Project - HSMPricing Project Rubric
Chap 14 assignment - Due Wednesday
Worth a 5/5 quiz grade (yep, a grade booster)
p460
LO2/2.1 Writing
p461
LO5/5.1 and 5.2
For the artsy ones:
p462/463
Counts as a project 10/10
Activities 1 and 2
Worth a 5/5 quiz grade (yep, a grade booster)
p460
LO2/2.1 Writing
p461
LO5/5.1 and 5.2
For the artsy ones:
p462/463
Counts as a project 10/10
Activities 1 and 2
There are two major types of advertising:
Institutional.
Product.
There are many creative decisions to be made about advertising.
Identifying the product benefits to consumers
Developing and evaluating advertising appeal
Executing the message through advertising
Post-advertising campaign evaluation
There are important decisions about media for advertising.
Media types
Media selection
Media scheduling
Public relations (PR)
The goal of public relations is to manage favorable or unfavorable publicity. Public relations is commonly referred to as “PR”.
Functions of public relations departments include:
Press relations.
Product publicity.
Corporate communication.
Public affairs.
Lobbying.
Employee and investor relations.
Crisis management.
There are many major public relations tools, including:
New-product publicity.
Product placement.
Consumer education.
Sponsorships.
Web sites.
Sales promotion
Consumer sales promotion
Coupons and rebates
Premiums
Loyalty or frequency marketing programs
Contests and sweepstakes
Sampling
Point-of-purchase promotion
Online sales promotion
Trade/industrial/business sales promotion
Trade allowances
Push money
Training
Free merchandise
Store demonstrations
Business meetings, conventions, and trade shows
Personal selling
Similarities and differences of personal selling and advertising/sales promotions
Relationship selling
Steps in the selling process (Many different texts and resources call these steps different names, but the same concepts apply.)
Generating leads
Qualifying leads
Approaching the customer and probing needs
Developing and proposing solutions
Handling objections
Closing the sale
Following up
Sales force management
Defines sales goals and processes
Determines sales force structure
Recruitment and training
Compensation and motivation
Sales force evaluation
H SPORTS AND ENTERTAINMENT MARKETING I
Any questions on 3.02?
Define the term distribution system.
Explain differences between distribution systems for tangible products vs. intangible ones.
Describe the distribution system (i.e., channel of distribution) for sports activities.
Explain the distribution system for sporting goods.
Discuss the distribution system for sports business services.
Describe the distribution system for sports entertainment/spectator sports.
Explain the distribution system for sports media.
Discuss the impact that the type of consumer has on sports distribution systems.
Identify types of intermediaries used by sports marketers.
Describe examples of direct and complex (indirect) distribution systems in sport marketing.
3/ Complete 3.03 Guided Notes
3.03 PPT – Pricing Objectives - Friday [5-83]
Identify types of pricing objectives.
Explain reasons for setting pricing objectives.
Describe ways in which pricing objectives are used.
Demonstrate procedures for establishing pricing objectives
Carowinds Trip
Define the term distribution system.
Explain differences between distribution systems for tangible products vs. intangible ones.
Describe the distribution system (i.e., channel of distribution) for sports activities.
Explain the distribution system for sporting goods.
Discuss the distribution system for sports business services.
Describe the distribution system for sports entertainment/spectator sports.
Explain the distribution system for sports media.
Discuss the impact that the type of consumer has on sports distribution systems.
Identify types of intermediaries used by sports marketers.
Describe examples of direct and complex (indirect) distribution systems in sport marketing.
Additional ppt Distribution
IP Distributiion - slideshow
Channel of Distribution Activities
Converting Logistics to customer value
Maersk - Emma
•You recently took a position with Cowboys, Inc.
•We are planning a meeting to take place next Monday here at Southwest Guilford High School at 8:00 a.m. This is an important meeting that will determine the future of this company.
•You are given the task of setting up transportation and lodging to and from the meeting for each of the meeting attendees.
•The meetings will start next Monday at 8:00 a.m. and last four days. The meetings will end on the fourth day at 5:00 p.m.
•You have been given a budget of $4500.00 total for transportation to and from the meeting and lodging for all of our meeting attendees.
•Our Attendees:
–John Weston, Pittsburgh, PA
–Juan Garcia, San Antonio, TX
–Kristine Cook, Des Moines, IA
–Victor Hernandez, Little Rock, AR
–Jennifer Richardson, Los Angeles, CA
Really Cool Logistics Events Promotion Job!
Ten Reasons You Should Consider a Career in Logistics
Salary Range - Logistics Jobs
GTCC - Global Logistics
GTCC - Global Logistics (Publication)
Shipping wars
3.03 PPT – Pricing Objectives - Friday [5-83]
- Identify types of pricing objectives.
- Explain reasons for setting pricing objectives.
- Describe ways in which pricing objectives are used.
- Demonstrate procedures for establishing pricing objectives
Carowinds Trip
Pricing Strategy
Is Your Price Right?
Relationship between Pricing, Distribution, and Promotion
Unit 9: Pricing
Lecture Outline - Pricing
Using Google Sheets rationale for the pricing objectives that you have for a sport/event product. Describe considerations that you made in setting those objectives. Discuss your rationale with a classmate.
Greensboro Coliseum Rate Card
Your concert/sporting event will have ~ 2200 (upwards of 3500) reserved seating with onsale.
You will utilize most options the Coliseum offers (see rate card)
Pay particular attention to the Facility Services and day of event staffing.
Addition F&B, tables, dining areas, etc. charges will be provided throughout the lesson.
Please note, you haven’t paid for the talent costs yet.
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