Monday, October 16, 2017

Monday, October 16, 2017 What a Birthday it was! check out my snapchats from the weekend!

Quotable 

Special Sauce

Are there ever really coincidences in marketing?

SEMII - check check mike

SEMII - hope they have insurance

Spirit Week (10/16-20)

Monday – Monochromatic Monday – head to toe in ONE color/different shades of the same color
                  Students can wear t-shirts, sweatpants, pants, dresses, etc. as long as they adhere to the theme
                  No jeans
                  No leggings
                                                               
Tuesday – Pajama Day – pajamas are fantastic
                  Students can wear sweatpants, sweatshirts, t-shirts, etc
                  No tank tops
                  No short shorts, shorts MUST be to the knee

Wednesday – Jersey Day
                  Team shirts are acceptable
                  Students should wear dress code bottoms

Thursday – Class Day
                   Freshmen – Baby Day – Onesies, carry a blanket, pacifiers, teddy bears
                   Sophomores – Superheroes – any appropriate costume
                   Juniors – GI Juniors – NO WEAPONS (Real/Fake) in the school building, camouflage, helmets
                   Seniors – Senior citizens – walkers, canes, nightgowns (old people night dresses), suspenders, moustaches, powdered hair, etc

Friday – Cowboy Day
                  Jeans can also be worn with a SWHS spirit shirt (no holes in jeans)
                  Cowboy hats, sheriff pins, cowboy boots, flannels


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Combo Vocab this Friday - 15 words

Due Tuesday, October 17, 2017 - beginning of class
Counts as a quiz grade

a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.

2.08 Feature Benefit - PPT
Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit charts
Identify sources of feature/benefit information.
Identify an example of an obvious or apparent benefit.
Identify an example of a unique or exclusive benefit.
Identify an example of a hidden benefit.
Describe how to prepare a feature-benefit chart for a product.
Prepare a feature-benefit chart for a product.


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Class ideas - to review

Measuring Sponsorship effectiveness
Research paper - short, read
Assignment - Dues beginning of class on the following dates
5 points for rough draft - October 16
15 points for final paper - 1 week after I hand back you rough draft.
Project Grade 


1.14


SEM2 1.14 Review
http://www.quia.com/rr/1150210.html - basic fun

1.14 Making the Match - LAP Vocab
http://www.quia.com/quiz/6526192.html

Unlimited tries on this one
1.14 MC - Making the Match - SEMII
http://www.quia.com/quiz/6526212.html


Total Recall Questions...best you review and understand - mastery, not cursory.  

  1. Explain the importance of developing a mutually rewarding business relationship when selling sponsorships.
  2. Identify frequently encountered problems with sponsorship sales.
  3. Discuss the importance of creating value for sponsors.
  4. Describe considerations in the sponsorship sales process.
  5. Demonstrate procedures for selling sponsorships.

1.15
  1. Define the term “sponsorship proposal.”
  2. Discuss the need for sponsorship proposals.
  3. Identify components of sponsorship proposals.
  4. Describe characteristics of effective sponsorship proposals.
  5. Explain the importance of using statistics to support claims in sponsorship proposals.
  6. Demonstrate procedures for writing a sponsorship proposal.


1.14
1.14 Making the Match Free Responses - LAP SEMII
http://www.quia.com/quiz/6526194.html


In short:
         You are charged with developing a map to illustrate the different types of facilities we have currently here in the great state of NC.  Understand you cannot use anything in Guilford County.  Understand, you can only use a type of Venue once.  In short, once you use an arena, you cannot use it again.  Football stadium, again, only once.  Hint:  do it by sport….easier to keep track of.

1.15

The following points need to be considered before searching for sponsors:
  • The club must be clear about what product it has to offer a sponsor. If offering naming rights to a major event (for example a tournament) the sponsor must be sure of the club's ability to run that event efficiently. A poorly run event would reflect badly on the sponsor
  • It is vital that an accurate assessment of income and expenditure is made and how sponsorship will help
  • Identify funding requirements and the best form of fundraising. If it is sponsorship, what form might it take? For example, if you need money to extend the clubrooms then perhaps the best form of sponsorship could be the supply of building materials at cost price
  • Establish the value of the sponsorship to a sponsor and be specific. How much publicity can the club offer a sponsor? To a company, positive publicity equals sales, which equals money. This process starts with how many members the club has and extends to the public and media interest in the activity to be sponsored. What other benefits are there?
  • Identify potential sponsors
  • Discuss whether more than one sponsor should be approached, and whether you want one sponsor or several smaller ones. If only one is selected, make them aware that they have been especially chosen and that an early indication of their interest would be appreciated
  • Identify companies whose product or image may be well associated with your club
  • Find out who to contact within an organisation. This is only a matter of a telephone call as the receptionist should know who deals with sponsorship or publicity
  • Call the relevant person and ask for an appointment to present the sponsorship proposal. Some companies will ask that you send in the proposal before the interview so they can prepare questions.
  • If you send in the proposal, keep a copy
  • Remember that to obtain sponsorship it may be necessary to show that the club is making a financial input. Very rarely will a sponsor agree to fund the whole amount of the project/event
  • Companies are not interested in sponsoring the actual administration of your club and generally will not pay wages. Rather they want to sponsor programs or events that can be used to reflect the image of the company, or help create a positive image for the company



Kickstarter.com


Min 5 minutes - Max 7
18 categories from Blogspot
Popsicle pull for the 5-7 categories group will expound upon in time allowed



Title League

1. Contract Length Min/Max/renewals

2. Drug Testing

3. Grievance Redressal Procedure
4. Hotel
5. Insurance
6. Food/Per diem (under what conditions)
7. Facilities
8. Min Salary/Max (Veteran v Rookie) Chart would look great here
9. Retirement  (amount and vestment time)
10. Report Time (to Venue)
11. Representation (union called)
12. Salary Scale (small spread sheet would be nice)/Step/Scale pay (again, chart would look great here)
13. Terms
14. Travel (Plane/bus/Hotel/Team Meals)
15. Number of games total
16. Termination Clause
17. Wages, Bonus, production norms, leave, retirement benefits, Chart
18. Workouts - How many a day
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