Build it with Chrome
Jurvetson - TED
SEMII
Relationship between Pricing, Distribution, and Promotion
Unit 9: Pricing
Lecture Outline - Pricing
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Please note, you haven’t paid for the talent costs yet.
Greensboro Coliseum Rate Card
Your concert/sporting event will have ~ 2200 (upwards of 3500) reserved seating with onsale.
You will utilize most options the Coliseum offers (see rate card)
Pay particular attention to the Facility Services and day of event staffing.
Addition F&B, tables, dining areas, etc. charges will be provided throughout the lesson.
Please note, you haven’t paid for the talent costs yet.
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Google search
LAP - Tipping Point
Break Even Help
Break Even Help #2
http://bizfinance.about.com/od/pricingyourproduct/a/Breakeven_Point.htm
Please recreate the Carowinds trip, noting break even points
For the info.
Bus cost per mile:$1.89 @ 7 miles to the gallon
Driver costs per hour: $15.00
Pjt/HW
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
Test on Tuesday, Obj 2 + 1 from Obj 1 = ~ 45/50 questions
MARKETING
New LAP - 3.04 LAP It's a Brand, Brand, Brand World
It's a Brand, Brand World PM LAP 6
http://www.quia.com/jg/2812888.html
LAP - 3.05 Building your corporate brand
https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlkBuild Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html
3.06 Pricing PPT - Tuesday/Wednesday
Slideshow (19 slides) (Thursday)
3.06 Technology in Pricing WS [5-89] Tuesday
3.06 Technology in Pricing WS Key [5-89] - Tuesday
Participate in a class debate about the ethics of pricing a product as high as possible due to high demand. Examples to consider are oil prices and popular cars.
Drug company raise prices 5000% for AIDS drug - From $13.50 to $750 a pill
Should those that can afford to pay more supplement those that cannot?
Price Gouging
What is Price Fixing?
Predatory Pricing
http://www.maxi-pedia.com/predatory+pricing
3.06 LAP Price is Right! - Fri
Price is Right/Razzle Dazzle/Sell Away (15)
http://www.quia.com/quiz/5857060.html
Other Price is Right exerciseshttp://www.quia.com/quiz/5857060.html
3.07 Vocab
Scatter - 3.07
Alpha - 3.07
Matching - 3.07
https://quizlet.com/116893172/test?matching=on&prompt-with=1&limit=15
Software to Help You Set Prices
Price of Happiness
Skip 1:03-1:40
Pricing is a Process
Pricing Violations - Whole Foods
Men v Women
Loss Leader
Bait and Switch
What is Price Discrimination?
Pricing Decisions
(Long but good - 5 slides)
Anti Dumping Laws
Predatory Pricing
Price Fixing / Collusion
Given a list of 10 grocery items that can be found in grocery stores, convenience stores, warehouse clubs, etc., determine the price of each product at the locations specified by your teacher. Discuss reasons for the differences in prices at the various locations.
Walmart.com
Lowes Foods
Harris Teeter
Must “File” “Make a Copy” into your google drive….make sure you signed in!
Imagine that you are starting a business. Identify factors that would affect your business’s pricing decisions. Record these factors, and discuss them with a classmate.
Issues affecting price
Setting your Price - read the bolded words and understand a bit from them
Amazing!!!
Future Project - Ted
How Stores track your shopping behavior
The Technology of Storytelling
Photographing the landscape of oil
Designing with Slogans
The official Ted Talks playlist
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