Being wrong until you are right
Are there any other options for people who seek to innovate?
~ Seth Godin
SEMII
Bar Sued….Stupid tv remote
Don’t Count your chickens until they are hatched
http://articles.latimes.com/2012/feb/27/sports/la-sp-0227-fight-postponements-20120227
Design a budget for the “new place” you will be moving into come the fall. Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.
Step 2: Reverse engineer the $ needed to support your pipe dream. Remember that taxes take out approx 25% or more of your income.
Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page
https://drive.google.com/open?id=184JPsU_8SJlTojom-N8XW-dn3K37JAf8S0OBjKeuKQI
IMC - Integrated Marketing Communications
Draw out the communication image
Also
Disney IMC
How to develop an effective communication
Charlotte Hornets Promotional schedule
Greensboro Grasshoppers Promotional Schedule
Carolina Hurricanes Promotional Schedule
Winston Salem Dash Promotional Calendar
Atlanta Braves Promotional Calendar
Thomasville Hi toms
Why should we not worry too much about the Friday Night games?
Pjt/HW
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
Test on Tuesday, Obj 2 + 1 from Obj 1 = ~ 45/50 questions
MARKETING
Competitive Advantage
Porter’s Generic Strategies
http://www.tutor2u.net/business/reference/competitive-advantageNew LAP - 3.04 LAP It's a Brand, Brand, Brand World
It's a Brand, Brand World PM LAP 6
http://www.quia.com/jg/2812888.html
Brand Personality Quiz
Smart Marketing Quiz
http://www.smartmarketingquiz.com/
Top ten Characteristics of a good name
Importance of Branding
Types of Branding
Developing a brand Strategy
Types of Brand Extension
http://www.studymarketing.org/articles/Brand_Management/Types_of_Brand_Extension.htmlCorporate Logo Outlines
Corporate logo III
Unevolved Logo
Powerpoint
Corporate Branding PPT
http://www.slideshare.net/RaiUniversityAhmedabad/co-branding-and-corporate-branding-introduction-to-branding
Two sections only:
Why is Successful Branding So Important Today?
The Brand Is Everything
Touchpoints revisited
Build a brand identity
Corporate Branding - A Recipe for a Successful Business
http://ezinearticles.com/?Corporate-Branding---Recipe-For-A-Successful-Business&id=836060
LAP - 3.05 Building your corporate brand
https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlkBuild Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html
Future Project - Ted
How Stores track your shopping behavior
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