Monday, April 3, 2017

April 3, 2017 A new month...Spring Break on the horizon, Colleges out in a month + 1 week....all of your summer jobs snapped up by an outsider

Quotable 


ARTICLE - Olympics + Superbowl = success for NBC

Becaue it is fun...choose a couple and we will explore

Merely transactional

"We owe you nothing."

This week, all but one NFL owner voted to let the Raiders leave Oakland for Las Vegas (I'm not a football fan, but bear with me).

A nearly perfect example of how one version of capitalism corrupts our culture.
The season ticket holder bought a ticket and got his games. Even steven. We owe you nothing.
 
The dedicated fan sat through endless losing games. Even steven. Ticket purchased, game delivered. We owe you nothing.

The problem with 'even steven' is that it turns trust and connection and emotions into nothing but a number. Revenue on a P&L. It ignores the long-term in exchange for a relentless focus on today. Only today.
There's an alternative view of capitalism. Modern capitalism. Capitalism for the long-term.  In this view, the purpose of an enterprise is to make things better. To minimize negative externalities and create value. Value for the owners, sure, but also for the workers, the customers and the bystanders.

"We owe you everything."

You trusted us. You showed up. You tolerated our impact on your world, even when you didn't invite us in.
It'll never be even steven, but we can try to repay you. Thank you for the opportunity.

I think this is what sports fans signed up for when they were first offered the chance to support a team.

Maybe your customers feel the same way.
   ~Seth Godin
                                                        
Kaplan's SAT Question of the day
                                                            
SEMII
Checklist from Friday:
   __ Sponsorships
   __   Survey
   __  Viable Promotions (Due Today)
  __  Begin...Major Promotions Project - Q4









  1. Explain the importance of servicing sponsors.
  2. Identify techniques that can be used to service sponsors.
  3. Discuss considerations in selecting ways to service sponsors.
  4. Demonstrate procedures for servicing sponsors.
                                                                                                                                                    
MARKETING
Checklist from Friday:
   __ 3.03 Vocab Study
   __   3.01 Guided Notes
   __  3.01 B  Slide 8 (HW - Due April 5)
   __  Set Your Sales LAP
  __  3.01_Stage_of_PLC - HW - Due April 5

  

8/  
/ Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.

Specs:
<1 minute="" span="">
Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like

Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.



Obj 1 test most missed:
             3rd block Obj 1 47.4% correct or lower Questions - Review
             4th block Obj 1 47.4 correct or lower questions - Review
Unit 1.00 Quia Review
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