Marketing: April 2017

Using Google Sheets rationale for the pricing objectives that you have for a sport/event product. Describe considerations that you made in setting those objectives. Discuss your rationale with a classmate.

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Greensboro Coliseum Rate Card

http://www.greensborocoliseum.com/sites/default/files/gcc_rental_rates__guidelines_2015.pdf

Your concert/sporting event will have ~ 2200 (upwards of 3500) reserved seating with onsale.

You will utilize most options the Coliseum offers (see rate card)

Pay particular attention to the Facility Services and day of event staffing.

Addition F&B, tables, dining areas, etc. charges will be provided throughout the lesson.

Please note, you haven’t paid for the talent costs yet.

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Springsteen cancels GSO stop - 2016

Google search

https://drive.google.com/open?id=1bF_cQwrsF-JzeVdpHhrvQlLFsSJFuFrTPcJb9ZycZ4w

LAP - Tipping Point

http://www.wsfcs.k12.nc.us/cms/lib/NC01001395/Centricity/Domain/8718/LAP-PI-004-MN-S.pdf

Break Even Help

http://www.bizbound.com/breakeven.htm

Break Even Help #2

http://bizfinance.about.com/od/pricingyourproduct/a/Breakeven_Point.htm

Please recreate the Carowinds trip, noting break even points

https://www.carowinds.com/education-programs/marketing-day

For the info.

Bus cost per mile:$1.89 @ 7 miles to the gallon

Driver costs per hour: $15.00

Major Promotions Project - Q - Due May 5, 2017 beginning of class

Pjt/HW

Dunning and Kruger

Step 1: Read

Step 2: Understand major parts of the research

Step 3: Write a 1 page brief (example - How to)

Use MLA Citation (use this website...so easy) [page 2]

Use MLA in text Citation (scroll down until you find In-Text Citation)

Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.

Test on Tuesday, Obj 2 + 1 from Obj 1 = ~ 45/50 questions

MARKETING

New LAP - 3.04 LAP It's a Brand, Brand, Brand World
It's a Brand, Brand World PM LAP 6
http://www.quia.com/jg/2812888.html

LAP - 3.05 Building your corporate brand

https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlk
Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

3.06 Vocab

3.06 Match

3.06 Test

Finish Today - Chap 18

Obj 5 - Chap 18 - Setting the Right Price - Monday (1-12)/Tuesday (13-23)

3.06 Pricing Laws Key - Monday

3.06 Pricing PPT - Tuesday/Wednesday

3.06 Guided Notes

Slideshow (19 slides) (Thursday)

http://www.slideshare.net/mehmetcihangir/pricing-products-pricing-considerations-and-approaches-presentation-765073

3.06 Technology in Pricing WS [5-89] Tuesday

3.06 Technology in Pricing WS Key [5-89] - Tuesday

Participate in a class debate about the ethics of pricing a product as high as possible due to high demand. Examples to consider are oil prices and popular cars.

Drug company raise prices 5000% for AIDS drug - From $13.50 to $750 a pill

http://www.cbsnews.com/news/turing-pharmaceuticals-rolls-back-5000-drug-price-increase/

Should those that can afford to pay more supplement those that cannot?

Price Gouging

http://www.nbcnews.com/id/12498071/ns/politics-tom_curry/t/what-price-gouging-can-it-be-stopped/#.VvK5OOIrLIU

What is Price Fixing?

http://www.wisegeek.com/what-is-price-fixing.htm

Predatory Pricing

http://www.maxi-pedia.com/predatory+pricing

3.06 LAP Price is Right! - Fri

Price is Right/Razzle Dazzle/Sell Away (15)
http://www.quia.com/quiz/5857060.html

Other Price is Right exercises

3.07 Vocab

Scatter - 3.07

https://quizlet.com/116893172/scatter

Alpha - 3.07

https://quizlet.com/116893172/307-marketing-6621-flash-cards/alphabetical

Matching - 3.07

https://quizlet.com/116893172/test?matching=on&prompt-with=1&limit=15

Software to Help You Set Prices

http://www.inc.com/managing/articles/200702/setprices.html

Price of Happiness

http://www.ted.com/talks/benjamin_wallace_on_the_price_of_happiness#t-89244

Skip 1:03-1:40

Pricing is a Process

http://www.priceintelligently.com/blog/bid/153543/Pricing-is-a-Process-and-How-We-Validated-Our-Technology-By-Pricing-Gold

Pricing Violations - Whole Foods

http://money.cnn.com/2015/06/25/news/companies/whole-foods-overcharging/

Men v Women

https://www.washingtonpost.com/news/wonk/wp/2015/12/22/women-really-do-pay-more-for-razors-and-almost-everything-else/

Loss Leader

http://www.stevebizblog.com/pricing-strategies-loss-leader/

Bait and Switch

http://www.wisegeek.org/what-is-a-bait-and-switch.htm

What is Price Discrimination?

http://www.wisegeek.org/what-is-price-discrimination.htm

Pricing Decisions

http://www.knowthis.com/pricing-decisions

(Long but good - 5 slides)

Anti Dumping Laws

http://www.heritage.org/research/reports/1992/07/bg906nbsp-a-guide-to-antidumping-laws

Predatory Pricing

http://www.maxi-pedia.com/predatory+pricing

Price Fixing / Collusion

https://www.justice.gov/atr/price-fixing-bid-rigging-and-market-allocation-schemes

Price Fixing - North Carolina - Milk

https://news.google.com/newspapers?nid=266&dat=19910827&id=j9wrAAAAIBAJ&sjid=jWQFAAAAIBAJ&pg=1137,5725132&hl=en

Given a list of 10 grocery items that can be found in grocery stores, convenience stores, warehouse clubs, etc., determine the price of each product at the locations specified by your teacher. Discuss reasons for the differences in prices at the various locations.

Walmart.com

Lowes Foods

Harris Teeter

https://drive.google.com/open?id=14gb5-rb0ASk3aQZKOYsdL_5haoU0wFDjSRibFK3XK1g

Must “File” “Make a Copy” into your google drive….make sure you signed in!

Imagine that you are starting a business. Identify factors that would affect your business’s pricing decisions. Record these factors, and discuss them with a classmate.

Issues affecting price

http://www.businessplans.org/Pricing.html

Setting your Price - read the bolded words and understand a bit from them

http://www.extension.iastate.edu/agdm/wholefarm/html/c5-17.html

Amazing!!!

http://www.witiger.com/marketing/pricingobjectives.htm

Pricing Project

https://drive.google.com/open?id=1TibeqgE12AejMHp0xdcapoNLDFh--70w2_YczQOolzI

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop