The best of us (the worst of us)
When we join an organization and become part of something, collisions happen. Standards change.
Sometimes, these tribal affiliations push us to become better versions of ourselves. We take a long-term view, check our selfish impulses and work hard to meet the high standards of those around us.
But if we're not careful, we can join a group that indulges in our selfishness, one that pushes us to be callous or short-sighted. To become part of the mob, or the insolent bystanders.
There's nothing inherent in the way humans associate that will lead to one or the other. But once on the path, the culture is difficult to change...
The challenge, then, is to push ourselves to find the right groups (and leave the others behind.)
Sometimes, these tribal affiliations push us to become better versions of ourselves. We take a long-term view, check our selfish impulses and work hard to meet the high standards of those around us.
But if we're not careful, we can join a group that indulges in our selfishness, one that pushes us to be callous or short-sighted. To become part of the mob, or the insolent bystanders.
There's nothing inherent in the way humans associate that will lead to one or the other. But once on the path, the culture is difficult to change...
The challenge, then, is to push ourselves to find the right groups (and leave the others behind.)
~ Seth Godin
Word of the Day
SEMII
Project - Written Research - Due March 17, 2017 - first 5 of class
***Do not work on this in class - I will mark down 5 points each time I see you doing so***
Cover the basics (once more) of writing a paper (research)
***Do not work on this in class - I will mark down 5 points each time I see you doing so***
Cover the basics (once more) of writing a paper (research)
Unveil the Milgram assignment
Basic written paper
Intro (Tell me what you are going to tell me and why it is important)
three aspects to his work (tell me of his research and other interesting aspects to his research)
conclusion (Tell us what you told us along with what he taught us about Marketing)
Make sure you cite your sources (MLA citation machine "brilliant!" )
Make sure you cite your sources (MLA citation machine "brilliant!" )
1.11 Objectives
- Categorize types of objectives for sponsoring sports/events.
- Explain objectives for sponsoring sports/events.
- Discuss the benefits associated with corporate sponsorship objectives.
- Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
- Describe considerations in setting sponsorship objectives.
- Demonstrate procedures for setting sponsorship objectives
1.11 ppt - Sponsorships
1.11 Activity - Create a 3-d soccer ball with “10 reasons Sports Sponsorships work!
AT&T Stadium App
Cowboy stadium flythrough
Stadium naming rights and their $ figures
Students will:
Find the top sponsorships by property type
Carolina Panthers Sponsorships
Check out the Sponsor/cost/attendees/CPA - ROI
Venues/buildings
A look at non-profit
http://www.sponsorship.com/Resources/IEG-s-Nonprofit-Sponsorship-Survey.aspx
CBA Oral report - Popsicle pull for groups to expound upon the different slides
Adweek - Dodge Dart Registry
Kickstarter.com
Gofundme.com Sponsorship or athlete
Gift/Swag Bag examples
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
Meet Sponsorship Agreement - boilerplate - U of Texas at San Antonio
Nestle ends IAAF Sponsorship deal
Top Ten Issues in Sponsorship and Licensing Agreements That Are Most Likely to Lead to Disputes and Litigation
Cowboy stadium no more
Go find an Olympic Athlete who is worthy of my money on Go Fund Me.
MARKETING
2/
Unit 1.00 Quia Review
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html
http://www.quia.com/quiz/5691395.html
Unlimited attempts, great practice. Do not become a distraction in the classroom, go learn something great!
3/
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
4/
a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
5/ Explore how many different wonderful apps google allows you to use....for free!
Obj 1 test most missed:
3rd block Obj 1 47.4% correct or lower Questions - Review
4th block Obj 1 47.4 correct or lower questions - Review
4th block Obj 1 47.4 correct or lower questions - Review
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