Is ignorance the problem?
It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that they don't know enough.
After all, if that's the case, all you'll need to do is inform them, loudly and clearly.
So, that employee who shows up late: just let her know that being late isn't allowed. Threaten to fire her. That'll do it.
The thing is, ignorance is rarely the problem.
The challenge is that people don't always care about what you care about. And the reason they don't care isn't that they don't know what you know.
The reason is that they don't believe what you believe.
The challenge, then, isn't to inform them. It's to engage and teach and communicate in a way that shares emotion and values and beliefs.
~ Seth Godin
SEMII
Project - Written Research - Due March 17, 2017 - first 5 of class
Next Tuesday - CBA Oral report - Popsicle pull for groups to expound upon the different slides
Make sure you take time to study your slides today....You will not be able to reference them during the inquiry
Adweek - Dodge Dart Registry
Kickstarter.com
Gofundme.com Sponsorship or athlete
Gift/Swag Bag examples
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
Meet Sponsorship Agreement - boilerplate - U of Texas at San Antonio
Nestle ends IAAF Sponsorship deal
Top Ten Issues in Sponsorship and Licensing Agreements That Are Most Likely to Lead to Disputes and Litigation
Cowboy stadium no more
Go find an Olympic Athlete who is worthy of my money on Go Fund Me.
http://olympics.nbcsports.com/2014/12/18/stephen-colbert-olympics-nbc-bob-costas-moose-speed-skating-vancouver-2010/
1.12 ppt
Go find a project worthy of my money on Kickstarter.
1.12 ppt
3-5 minutes to come up with a stump elevator (20 sec) speech about yourself.
Go find a project worthy of my money on Kickstarter.
Proof of Performance Sponsorship PPT
Proof Of Performance Example
Proof of Performance Package
- measures that can be used in developing proof-of-performance packages
Kids must understand the different types of measures to prove an event was worthy of sponsorship
MARKETING
2/
Unit 1.00 Quia Review
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html
http://www.quia.com/quiz/5691395.html
Unlimited attempts, great practice. Do not become a distraction in the classroom, go learn something great!
3/
Look back over the types of decision making
2.08 Selling Process b - PPT
2.08 Feature Benefit - PPT
2.08 Feature and Benefit b - PPT
2.08 Feature Benefit c PPT
4/ 2.08 Feature Benefit WS
5/ While I am away
Due this Friday
7/ 2.09 Selling Process - PPT -
2.09 Selling Process c - PPT - Thurs edging into Friday
2.09 Guided Notes -
9/
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM
Youtube - Magic Bullet
Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8
10/
Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete
Obj 1 test most missed:
3rd block Obj 1 47.4% correct or lower Questions - Review
4th block Obj 1 47.4 correct or lower questions - Review
4th block Obj 1 47.4 correct or lower questions - Review
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