Wednesday, March 15, 2017

Thursday, March 16, 2017 6 weeks nearly done....still a few more to go

Quotable 
Image result for brand cartoons

Image result for sponsorship cartoons
Image result for sponsorship cartoons


                                                        
                                                            
SEMII

Benchmark - 6 weeks
Go to Powerschool/schoolnet

FU3JY5JU

Do it and begin reading the articles below about Redbull!

CBA Project Rubric


Project - Written Research - Due March 17, 2017 - first 5 of class
***Do not work on this in class - I will mark down 5 points each time I see you doing so***
Cover the basics (once more) of writing a paper (research)
Unveil the Milgram assignment
         Basic written paper
                Intro (Tell me what you are going to tell me and why it is important)
                   three aspects to his work (tell me of his research and other interesting aspects to his research)
                   conclusion (Tell us what you told us along with what he taught us about Marketing)
Works cited - Min 2 - 3 sources ideal
Make sure you cite your sources (MLA citation machine "brilliant!" )


Friday  CBA Oral report - Popsicle pull for groups to expound upon the different slides
    Make sure you take time to study your slides today....You will not be able to reference them during the inquiry.

Sponsorship mkaes things possible
It cost what? and Was it worth it?  Check out the media impressions and dominating of the viewership during the time of the jump
Sponsors of Red Bull Stratos

"The brand was an early adopter of Facebook, Twitter, Instagram and YouTube, though paid media, including TV buys, remain a part of the mix. The brand spent $73 million on measured media in the U.S. last year alone, according to Kantar Media.
Though Mr. Hozack stressed it was "a scientific project first and foremost," Mr. Baumgartner's feat captured consumers' attention the world over. TV stations, news reports and journalists all referred to the event as "Red Bull Stratos" rather than shortening it to simply "Stratos," as is so often done with branded events.
The event was carried on nearly 80 TV stations in 50 countries. The live webcast was distributed through 280 digital partners and racked up 52 million views, making it the most-watched live stream in history. Red Bull Media House, the brand's global media company, even earned a Sports Emmy for "Outstanding New Approaches -- Sports Event Coverage" earlier this year.
Footage was featured in an ad campaign that kicked off in January. And this October, on the anniversary of the jump, Red Bull will release a documentary showing moments no one has seen before, Mr. Hozack said.
Stratos undoubtedly raised Red Bull's profileas the brand looks to expand in core markets like Western Europe and the U.S., as well as newer targets such as Brazil, Japan, India and South Korea. It also raised sales. In the six months immediately following Stratos, sales rose 7% to $1.6 billion in the U.S., according to research firm IRI."    ~Adage


Adweek - Dodge Dart Registry

Kickstarter.com
Gofundme.com Sponsorship or athlete
Gift/Swag Bag examples

Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
Meet Sponsorship Agreement - boilerplate - U of Texas at San Antonio

Nestle ends IAAF Sponsorship deal

Top Ten Issues in Sponsorship and Licensing Agreements That Are Most Likely to Lead to Disputes and Litigation


Cowboy stadium no more
Go find an Olympic Athlete who is worthy of my money on Go Fund Me.
http://olympics.nbcsports.com/2014/12/18/stephen-colbert-olympics-nbc-bob-costas-moose-speed-skating-vancouver-2010/

1.12 ppt


3-5 minutes to come up with a stump elevator (20 sec) speech about yourself.

Go find a project worthy of my money on Kickstarter.


Proof of Performance Sponsorship PPT


Proof Of Performance Example


Proof of Performance Package


  1. measures that can be used in developing proof-of-performance packages

Kids must understand the different types of measures to prove an event was worthy of sponsorship




                                                                                                                                                    
MARKETING
1/  combo of 2.07/2.08
2.08 Vocab         2.07 Vocab
2.08 match          2.07 matching

2.07/2.08 combo 
\
test 2.07/2.08 vocab


Upon completion of your Vocab, 
Jump into your:
Benchmark - 6 weeks

Go to Powerschool/schoolnet
WU9ZE9C




2/
Unit 1.00 Quia Review
Unlimited attempts, great practice.  Do not become a distraction in the classroom, go learn something great!


3/


a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.

b. Identify sources of feature/benefit information.

c. Identify an example of an obvious or apparent benefit.

d. Identify an example of a unique or exclusive benefit.

e. Identify an example of a hidden benefit.

f. Describe how to prepare a feature-benefit chart for a product.

g. Prepare a feature-benefit chart for a product.


4/ Explore how many different wonderful apps google allows you to use....for free!

5/ Wall of Iconic Marketing Crap
    Choose two/three different items
               Kodak Disc Camera
               Furby
               SodaStream
               Mr Potato Head

Due this Friday

7/ 2.06/2.07/2.08 Quiz this Friday = 5 questions



10/
Step through the Selling process for each example given:

Luggage:  Corporate Executive Vs.  College freshman

Handbag:  High school student Vs. Fashion designer in NYC

Boots:  Fisherman/Hunter Vs. College student living in the mountains

Cell phone:  ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer

Car:  16-year-old male Vs. 50 year old male
Therapeutic Massage:  CEO of corporation Vs. injured athlete





Obj 1 test most missed:
             3rd block Obj 1 47.4% correct or lower Questions - Review
             4th block Obj 1 47.4 correct or lower questions - Review

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