Thursday, March 9, 2017

Thursday, March 9, 2017 reality doesn't exist....er...well, it does, but we are only concerned with Perception

Quotable 
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Image result for brand cartoons

                                                        
Word of the Day
Kaplan's SAT Question of the day
                                                            
SEMII



1/Title League/Names
2. Contract Length Min/Max/renewals
3. Drug Testing
4. Grievance Redressal Procedure
5. Hotel

6. Insurance

7. Food/Per diem (under what conditions)
8. Facilities
9. Min Salary/Max (Veteran v Rookie) Chart would look great here
10. Retirement  (amount and vestment time)
11. Report Time (to Venue)
12. Representation (union called)
13. Salary Scale (small spread sheet would be nice)/Step/Scale pay(again, chart would look great here)
14. Terms
15. Travel (Plane/bus/Hotel/Team Meals)
16. Number of games total
17. Termination Clause
18. Wages, Bonus, production norms, leave, retirement benefits, Chart
19. Workouts - How many a day
20. Works cited page - MLA format


Because we had such fun last time....if you wish to redo your first test, I will give you half the credit back if you score higher than the first time...deadline 3/10/2017 end of school
PU8PE8




Blogspot, Quotable, Article
  • Look over blogspot and open requisite items
Cover the basics (once more) of writing a paper (research)
Unveil the Milgram assignment
         Basic written paper
                Intro
                   three aspects to his work
                     conclusion (as to what he taught us in Marketing)
         Today is research
         Project will be due in one week’s time




Milgram Research
Oral reports - if needed
The Last Lecture first 15/20

1.11 Objectives

  1. Categorize types of objectives for sponsoring sports/events.
  2. Explain objectives for sponsoring sports/events.
  3. Discuss the benefits associated with corporate sponsorship objectives.
  4. Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
  5. Describe considerations in setting sponsorship objectives.
  6. Demonstrate procedures for setting sponsorship objectives

1.11 ppt - Sponsorships
1.11 Activity - Create a 3-d soccer ball with “10 reasons Sports Sponsorships work!


AT&T Stadium App
Cowboy stadium flythrough

Stadium naming rights and their $ figures


Students will:
    Find the top sponsorships by property type

Carolina Panthers Sponsorships


Check out the Sponsor/cost/attendees/CPA - ROI

Venues/buildings

A look at non-profit
http://www.sponsorship.com/Resources/IEG-s-Nonprofit-Sponsorship-Survey.aspx

                                                                                                                                                    
MARKETING
a/ Brand Character Quiz


b/ 2.07 Business Brands MC w/Key -2.07 Questions


1/
2.07 Vocab

Test - Vocab 2.07.

2/ Friday - Have students select a type of business, create a:
  1. Name for the business
  2. Logo or symbol -must use your initials as part of the name
  3. Brand promise
  4. Mission statement
  5. Vision statement
  6. Core values
  7. Advertising message incorporating the brand promise

3/ Friday - Writing:
"Why is Brand So Important" - in your own words - do not plagiarize

4/  Friday


5/
Johnson and Johnson - Corporate Rebrand
http://adage.com/article/cmo-strategy/johnson-johnson-launches-corporate-image-rebrand/241278/

6/
Unit 1.00 Quia Review
Unlimited attempts, great practice.  Do not become a distraction in the classroom, go learn something great!

7/  

8/



9/

a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.

10/
a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.






Obj 1 test most missed:
             3rd block Obj 1 47.4% correct or lower Questions - Review
             4th block Obj 1 47.4 correct or lower questions - Review
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