Quotable:
All the world is a birthday cake, so take a piece, but not too much."
George Harrison
SEMII
Welcome in to a wonderful day. Hopefully Tennis will begin today and the Conference matches will complete with the SW ladies coming out victoriously in the end.
As in everyday I cannot make it with you, therein lies a contract, an agreement concerning my expectations for the day on your behalf.
Play nicely with the activity I left you and be rewarded...a bonus quiz, test, etc.
Play poorly and there will be dire consequences.
If the teacher has to put your name down on paper or talk with me concerning your behavior upon my return, Mr Murphy will be none too happy. Neither will you when I see you next. Be what I know each of you can be, the success I know you are today.
HSM
So as not to burn time off of our already short semester together, in my absence, on my birthday, I left you an assessment as I have promised. Your half or front sheet in hand, you should have no problem working through the material presented.
Upon half way through, you should begin to wonder why you didn't read the material, instead, took the easy way out by cramming and copying another person's notes. Oh well!
In my absence, today will also have it reward. You will be rewarded for doing well today and not disturbing the powers that be.
As always, have fun.
Murphy
Friday, October 14, 2011
Thursday, October 13, 2011
Thursday...one more day to Mr Murphy's birthday.
Quotables:
"Maturity has more to do with the types of experience you've had, and what you learned from them, and less to do with how many birthdays you've celebrated."
SEM:
We began Tuesday with the NC state-wide facilities project.
Bringing it a bit closer to home,
We will repeat this exercise, but with only High Point in mind.
Close surrounding areas, but not Greensboro, W-S, Lexington.
High Point, Thomasville, Archdale/Trinity, Oak Ridge only please.
15 facilities. Minimum of 5 of each type (Sports and Entertainment facilities)
HSM:
Hope everyone's College visit (wink, wink, nudge, nudge) went well.
Especially you Ms. Lenio.
Test has been changed...tomorrow.
Friday is the new golden day to celebrate Mr Murphy's birthday.
I am partial to fudgy brownies, not crappy dried out ones.
We will continue Chap 6 - Business Marketing.
Enjoy!
Mr Murphy
"Maturity has more to do with the types of experience you've had, and what you learned from them, and less to do with how many birthdays you've celebrated."
SEM:
We began Tuesday with the NC state-wide facilities project.
Bringing it a bit closer to home,
We will repeat this exercise, but with only High Point in mind.
Close surrounding areas, but not Greensboro, W-S, Lexington.
High Point, Thomasville, Archdale/Trinity, Oak Ridge only please.
15 facilities. Minimum of 5 of each type (Sports and Entertainment facilities)
HSM:
Hope everyone's College visit (wink, wink, nudge, nudge) went well.
Especially you Ms. Lenio.
Test has been changed...tomorrow.
Friday is the new golden day to celebrate Mr Murphy's birthday.
I am partial to fudgy brownies, not crappy dried out ones.
We will continue Chap 6 - Business Marketing.
Enjoy!
Mr Murphy
Wednesday, October 5, 2011
10/5 Tomorrow is Interim
Quotables:
All of us could take a lesson from the weather. It pays no attention to criticism.
~Unknown
SEMII:
Re-take the Obj 3 test - expenses
HSM:
Vocab Mini-test
Click here for the article
Want to try a breakeven model for you.
Finish Chap 19...if possible.
All of us could take a lesson from the weather. It pays no attention to criticism.
~Unknown
SEMII:
Re-take the Obj 3 test - expenses
HSM:
Vocab Mini-test
Click here for the article
Want to try a breakeven model for you.
Finish Chap 19...if possible.
Sunday, October 2, 2011
10/3 5 weeks done, let us now get to work
Quotables:
The Latest Decalogue
Thou shalt have one God only; who
Would be at the expense of two?
No graven images may be
Worshipped, except the currency;
Swear not at all: for, for thy curse
Thine enemy is none the worse;
At church on sunday to attend
Will serve to keep the world thy friend;
Honour thy parents; that is, all
From whom advancement may befall;
Thou shalt not kill; but need'st not strive
Officiously to keep alive:
Do not adultery commit;
Advantage rarely comes of it;
Thou shalt not steal; an empty feat,
When it's so lucrative to cheat;
Bear not false witness; let the lie
Have time to on its own wings to fly:
Thou shalt not covet, but tradition
Approves all forms all forms of competition.
~Authur Hugh Clough (1819-1861)
SEMII
1st block - Event planning. Please open up 3.03. Read (yeah, I know), read the activity and begin. Good luck. I will pop in during the class of the class to make sure you have details needed to make it a successful project. This will count as both a test (10point) and a quiz (5 point). Please do not slack off or your grade will be no help to you, rather to the detriment of your grade. You will be asked to present your event.
Good luck!
3rd Block - Test. Spend approx 10-15 minute studying. We will begin the test immediately upon return from lunch. Yes, please look over the expenses worksheets again. Quiz each other and get ready!
HSM
1/ Tests handed back. I need corrections on Wednesday. Version of test, questions written, correct answers given, page from the book where the answer was found required as well. Also include the original answer sheet. Thanks!
2/Chap 19
The Latest Decalogue
Thou shalt have one God only; who
Would be at the expense of two?
No graven images may be
Worshipped, except the currency;
Swear not at all: for, for thy curse
Thine enemy is none the worse;
At church on sunday to attend
Will serve to keep the world thy friend;
Honour thy parents; that is, all
From whom advancement may befall;
Thou shalt not kill; but need'st not strive
Officiously to keep alive:
Do not adultery commit;
Advantage rarely comes of it;
Thou shalt not steal; an empty feat,
When it's so lucrative to cheat;
Bear not false witness; let the lie
Have time to on its own wings to fly:
Thou shalt not covet, but tradition
Approves all forms all forms of competition.
~Authur Hugh Clough (1819-1861)
SEMII
1st block - Event planning. Please open up 3.03. Read (yeah, I know), read the activity and begin. Good luck. I will pop in during the class of the class to make sure you have details needed to make it a successful project. This will count as both a test (10point) and a quiz (5 point). Please do not slack off or your grade will be no help to you, rather to the detriment of your grade. You will be asked to present your event.
Good luck!
3rd Block - Test. Spend approx 10-15 minute studying. We will begin the test immediately upon return from lunch. Yes, please look over the expenses worksheets again. Quiz each other and get ready!
HSM
1/ Tests handed back. I need corrections on Wednesday. Version of test, questions written, correct answers given, page from the book where the answer was found required as well. Also include the original answer sheet. Thanks!
2/Chap 19
Wednesday, September 28, 2011
9/28 "...the Earth say hello!"
Quotables:
" A budget should reflect the values and priorities of our nationand its people."
~Mary Landrieu
"A budget tells us what we can't afford, but it doesn't keep us from buying it."
~William Feather
SEM II:
1/ Quiz
2/ Complete 3.02
3/ Worksheet - Team Exercise
HSM:
1/ Quiz
2/ Complete Chap 3
3/ Write Questions for Jeopardy
4/ Look ahead at Chap 19
" A budget should reflect the values and priorities of our nationand its people."
~Mary Landrieu
"A budget tells us what we can't afford, but it doesn't keep us from buying it."
~William Feather
SEM II:
1/ Quiz
2/ Complete 3.02
3/ Worksheet - Team Exercise
HSM:
1/ Quiz
2/ Complete Chap 3
3/ Write Questions for Jeopardy
4/ Look ahead at Chap 19
Monday, September 26, 2011
9/26 Come Quick! I have found the Target Market!
People do not know what they want, they only want what they know.
~Unknown
SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins
HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:
http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207
Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.
Continue Chap 3 - Slide 38. Let's talk McDonalds
~Unknown
SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins
HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:
http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207
Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.
Continue Chap 3 - Slide 38. Let's talk McDonalds
Friday, September 23, 2011
9/23 And the rain fell down down down
Quotables:
A man without ethics is a wild beast loosed upon this world.
Albert Camus
Action indeed is the sole medium of expression for ethics.
Jane Addams
SEM:
A man without ethics is a wild beast loosed upon this world.
Albert Camus
Action indeed is the sole medium of expression for ethics.
Jane Addams
SEM:
| “Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.” | |
We begin the discussion on Money. But first, Pick up your things and swap seats. Cannot sit with the same wonderful people you sat with before. Must intermingle. Now, an article on Kodak. Please reseach Kodak for 10 minutes telling me their business mindset/product base and the difficulties they had recently. Read Article Begin Obj 2.03 HSM Test corrections due. Let's take the Vocab Test. Chap 3 continuance :) |
Thursday, September 22, 2011
9/22 What is it Bear, do you smell something?
Quotables:
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988
First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams
SEMII
Your first Test now in the books, let us turn ahead to things unlearned.
1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.
2/ Article review and timed write. 100 words concerning the article please...20 minutes.
3/ Break out Obj 3 if time.
HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.
We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.
We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).
Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988
First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams
SEMII
Your first Test now in the books, let us turn ahead to things unlearned.
1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.
2/ Article review and timed write. 100 words concerning the article please...20 minutes.
3/ Break out Obj 3 if time.
HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.
We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.
We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).
Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.
Wednesday, September 21, 2011
9/21 Morals, Ethics and Standards Oh My!
Quotables:
Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968
In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck
SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!
Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.
HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.
Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.
Back to the grind. Chap 2.
I surprise also awaits you under the Document Manager.
Enjoy!
Murphy
Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968
In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck
SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!
Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.
HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.
Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.
Back to the grind. Chap 2.
I surprise also awaits you under the Document Manager.
Enjoy!
Murphy
Thursday, September 15, 2011
9/15 Test Day Reprieve
Quotables:
So long as there's a jingle in your head, television isn't free. ~Jason Love
Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964
It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992
SEMII
1/ Prepare for the quiz on Friday!
2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.
3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts
4/ 2.03
4.5/ Paper assignment
5/ Small Activity (if time)
HSM
1/ Test has been delayed. Friday now.
2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.
3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)
4/ Paper assignment
So long as there's a jingle in your head, television isn't free. ~Jason Love
Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964
It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992
SEMII
1/ Prepare for the quiz on Friday!
2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.
3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts
4/ 2.03
4.5/ Paper assignment
5/ Small Activity (if time)
HSM
1/ Test has been delayed. Friday now.
2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.
3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)
4/ Paper assignment
Tuesday, September 13, 2011
9/14 Half day for all!
Quotables:
Advertising is a bit like playing make-believe. ~Hartman Jule
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby
SEMII:
Casey Martin ADA video - We will watch together
http://sports.espn.go.com/espn/otl/columns/story?columnist=bradley_jeff&id=6553229
Title IX
Read Davis, Aurelia v. Monroe County Board of Education
Read Cohen vs Brown University
Watch Quinipiac
What is the three pronged test for Title IX? (hint...go to Wiki)
Patents and Trademarks:
Link #1
How long does it last? Link #2
Sorry,
Couldn't find anything on OSHA.
Maybe next time.
Let's try Personal Finance if we have time!
HSM
Straight up Personal Finance.
Advertising is a bit like playing make-believe. ~Hartman Jule
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby
SEMII:
Casey Martin ADA video - We will watch together
http://sports.espn.go.com/espn/otl/columns/story?columnist=bradley_jeff&id=6553229
Title IX
Read Davis, Aurelia v. Monroe County Board of Education
Read Cohen vs Brown University
Watch Quinipiac
What is the three pronged test for Title IX? (hint...go to Wiki)
Patents and Trademarks:
Link #1
How long does it last? Link #2
Sorry,
Couldn't find anything on OSHA.
Maybe next time.
Let's try Personal Finance if we have time!
HSM
Straight up Personal Finance.
Monday, September 12, 2011
9/12 The Day After
Ponderisms:
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ~Will Rogers
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson
SEMII:
Quick check:
Do you know the definition of Ethics?
What are the differences in Patents/Copyrights/trademarks/collective marks/service marks?
Quiz man cometh on Tuesday.
1/ Ads for the game
2/ Let's continue with 2.02
3/ Assignment
HSM
Quick check:
Competitive advantage...do you know all three types?
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ~Will Rogers
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson
SEMII:
Quick check:
Do you know the definition of Ethics?
What are the differences in Patents/Copyrights/trademarks/collective marks/service marks?
Quiz man cometh on Tuesday.
1/ Ads for the game
2/ Let's continue with 2.02
3/ Assignment
HSM
Quick check:
Competitive advantage...do you know all three types?
Thursday, September 8, 2011
9/8 Ethics and Marketing Plans
Quotables:
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964
Advertisers constantly invent cures to which there is no disease.
~Author Unknown
SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.
(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?
HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964
Advertisers constantly invent cures to which there is no disease.
~Author Unknown
SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.
(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?
HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.
Wednesday, September 7, 2011
9/7 In my absence.....
Ponderisms:
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain
“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.” – Shelley Lowery
All -
Clearly I am not here today.
In my absence, don't be stupid.
Though stupidity should be punished, while I cannot be with you, so shall your good behavior be rewarded.
Please,
Mr Murphy
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain
“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.” – Shelley Lowery
All -
Clearly I am not here today.
In my absence, don't be stupid.
Though stupidity should be punished, while I cannot be with you, so shall your good behavior be rewarded.
Please,
- No clicky today. The videos presented will be more than ample to keep your attention.
- Be mindful of your friends, even though I am away, let us not fall victim to idle chat and mindless discourse with your friends
- Understand that should your name be recorded by Mrs. Shields, you will receive a failing grade for today. But, should you do well and no name recorded in Mrs Shields notes, you will all receive a bonus test grade - simply put, I wonderful opportunity.
Mr Murphy
Tuesday, September 6, 2011
Ponderisms:
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com
SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?
We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.
Open up either 2.01.doc or 2.01 ppt and let's begin.
Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.
Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson
One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?
Let think of a couple of more and explore their situations.
Honors Strategic Marketing:
5 minutes to prep. Approx 45 minutes to complete.
If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.
http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
Good luck!
Murphy
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com
SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?
We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.
Open up either 2.01.doc or 2.01 ppt and let's begin.
Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.
Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson
One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?
Let think of a couple of more and explore their situations.
Honors Strategic Marketing:
5 minutes to prep. Approx 45 minutes to complete.
If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.
http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
Good luck!
Murphy
Friday, September 2, 2011
9/2 The friday hast come
Quotables:
SEM
SAT Question of the Day
Let's think Sponsorships. In our first activity we listed the things required for an event. Finances/Money/Capital all were answers you as a class knew that were needed to pull it off. Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.
(1) What are Sponsorships?
(2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
(3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
(4) Finally, Tell me about 3 individual sponsorships (Athletes or personas). Must be from separate sports.
Article Review
2.01 Objective
Honors Strategic Marketing
Quiz return
Chap 1 summation/Reflection
Chap 2 Intro
- “The right name is an advertisement in itself.”
- “Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.”
SEM
SAT Question of the Day
Let's think Sponsorships. In our first activity we listed the things required for an event. Finances/Money/Capital all were answers you as a class knew that were needed to pull it off. Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.
(1) What are Sponsorships?
(2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
(3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
(4) Finally, Tell me about 3 individual sponsorships (Athletes or personas). Must be from separate sports.
Article Review
2.01 Objective
Honors Strategic Marketing
Quiz return
Chap 1 summation/Reflection
Chap 2 Intro
Wednesday, August 31, 2011
Quotables:
“Advertising is selling Twinkies to adults.”
– Donald R. Vance
“What would you attempt to do if you knew you could not fail?”
– unknown
SEMII
Though starting slowly this semester, we have explored: -the basis of events in general -the costs associated with going to an actual event -and lastly, the "Economic Impact of..." many of the events you have seen on TV. Today we will finish the "Economic Impact of" and begin the journey through actual coursework within the realm of Sports and Entertainment Marketing. But before we do,
(a)
(1) Thinking back to the event at the Time Warner Cable Arena (Bobcat Game), how did attending the game affect your family’s finances?
(2) Clearly the game was theoretical, but had it been for real real, and not pretend, think about where you and your family is right now, would the trip have even been possible?
(3) Think further then and describe what sacrifices (financial ability) must occur to accommodate one game, 5 games, season tickets.
(4) Can the avg Joe really afford to attend professional sports?
(5) Is there another venue/avenue (entertainment choice) to suffice the avg Joe then if this is too costly? Give me ideas.
(b)
Let's think Sponsorships. In our first activity we listed the things required for an event. Finances/Money/Capital all were answers you as a class knew that were needed to pull it off. Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.
(1) What are Sponsorships?
(2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
(3) Next, fins three events (of not) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
(4) Finally, Tell me about 3 individual sponsorships (Athletes or personas). Must be from separate sports.
(c)
Article Review
Honors Strategic Marketing
Jumping right into the mix has always been the greatest joy and way to explore a new topic, and clearly, this entire idea of Marketing is new to most of you.
"The real problem in learning lies in allowing oneself the freedom to accept and confess that one does not know. Only then can one truly learn."
-Murphy
(a) Pope and Lenio will outline what Khiel's has to offer us.
(b) Quiz (bwah-hahahahahaha)
(c) someone smart be willing to explore the difference between Customer Satisfaction and Customer Value...with an example.
(d) Mayberry Vote for Monday
(e) Finish Chap 1 and look forward to Chap 2
(f) Vocab mini-test on Friday (Chap 1 vocab only)
(g) issue article for review
“Advertising is selling Twinkies to adults.”
– Donald R. Vance
“What would you attempt to do if you knew you could not fail?”
– unknown
SEMII
Though starting slowly this semester, we have explored: -the basis of events in general -the costs associated with going to an actual event -and lastly, the "Economic Impact of..." many of the events you have seen on TV. Today we will finish the "Economic Impact of" and begin the journey through actual coursework within the realm of Sports and Entertainment Marketing. But before we do,
(a)
(1) Thinking back to the event at the Time Warner Cable Arena (Bobcat Game), how did attending the game affect your family’s finances?
(2) Clearly the game was theoretical, but had it been for real real, and not pretend, think about where you and your family is right now, would the trip have even been possible?
(3) Think further then and describe what sacrifices (financial ability) must occur to accommodate one game, 5 games, season tickets.
(4) Can the avg Joe really afford to attend professional sports?
(5) Is there another venue/avenue (entertainment choice) to suffice the avg Joe then if this is too costly? Give me ideas.
(b)
Let's think Sponsorships. In our first activity we listed the things required for an event. Finances/Money/Capital all were answers you as a class knew that were needed to pull it off. Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.
(1) What are Sponsorships?
(2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
(3) Next, fins three events (of not) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
(4) Finally, Tell me about 3 individual sponsorships (Athletes or personas). Must be from separate sports.
(c)
Article Review
Honors Strategic Marketing
Jumping right into the mix has always been the greatest joy and way to explore a new topic, and clearly, this entire idea of Marketing is new to most of you.
"The real problem in learning lies in allowing oneself the freedom to accept and confess that one does not know. Only then can one truly learn."
-Murphy
(a) Pope and Lenio will outline what Khiel's has to offer us.
(b) Quiz (bwah-hahahahahaha)
(c) someone smart be willing to explore the difference between Customer Satisfaction and Customer Value...with an example.
(d) Mayberry Vote for Monday
(e) Finish Chap 1 and look forward to Chap 2
(f) Vocab mini-test on Friday (Chap 1 vocab only)
(g) issue article for review
8/31 - Mechanics of function
Ponderisms:
Health is merely the slowest way one can die
Never Take Life Seriously. Nobody gets out alive!
SEMII
From our list of items fro the Bobcat game, let spring forward and understand economic impact of the events themselves.
Please open up 1.02 doc and look down the list a bit.
3rd block
http://sat.collegeboard.org/practice/sat-question-of-the-day
HSM
Continuing on in our merry effort to learn the vast information base that Murphy has held in his mind for so long.
Let's go to Chap 1 ppt and continue.
Health is merely the slowest way one can die
Never Take Life Seriously. Nobody gets out alive!
SEMII
From our list of items fro the Bobcat game, let spring forward and understand economic impact of the events themselves.
Please open up 1.02 doc and look down the list a bit.
3rd block
http://sat.collegeboard.org/practice/sat-question-of-the-day
HSM
Continuing on in our merry effort to learn the vast information base that Murphy has held in his mind for so long.
Let's go to Chap 1 ppt and continue.
Tuesday, August 30, 2011
8/30 - tHE bEGINNING
Ponderisms:
I used to eat a lot of natural foods until I learned that most people die of natural causes.
SEMII:
Event basics.
We are finishing up the Basic event dialogue in 1st. Starting it in 3rd.
SAT Question of the day
http://sat.collegeboard.org/practice/sat-question-of-the-day
(2) 1.02 - I will choose the activity
HSM:
Chapter 1, let the fun begin!
I used to eat a lot of natural foods until I learned that most people die of natural causes.
SEMII:
Event basics.
We are finishing up the Basic event dialogue in 1st. Starting it in 3rd.
SAT Question of the day
http://sat.collegeboard.org/practice/sat-question-of-the-day
(2) 1.02 - I will choose the activity
HSM:
Chapter 1, let the fun begin!
Wednesday, August 24, 2011
8/25 - Welcome Back
Ponderisms:
Who was the first person to look at a cow and say, "I think I will squeeze these dangly things here, and drink whatever comes out?"
Who was the first person to say, "See that chicken there, I'm going to eat the next thing that comes outta its butt."
Let the games begin:
This is where you will come into class and check for the daily assignment/EQ/Ponderisms/Quotables/Agenda.
Todays Asssignment is an easy one. Let's not screw it up!
(1) Email me @ murphyk2@gcsnc.com
(*) note, if you do not have an email, really?!?! create one through Gmail/Yahoo/etc.
Include with this format:
Name
Block/Class
50-100 words as to why you were tempted to take this class.Please use spell check and grammer check to clear up your writings.
Due Monday, August 29, 2011, No later than 8:30am
(2) go to and bookmark the following sites:
(a.)Mr Murphy's Classes
(b.)Honors Strategic Book Reference
(c.)1marketingteacher.blogspot.com
Assignment #2
SEMII - (1) Go to www.deca.org
Why should you care?
(2) Return to your bookmarked page of SEMII, scroll down to the bottom. Open 1.02 word doc.
HSM - Book issuance...and more fun will follow.
Murphy
Who was the first person to look at a cow and say, "I think I will squeeze these dangly things here, and drink whatever comes out?"
Who was the first person to say, "See that chicken there, I'm going to eat the next thing that comes outta its butt."
Let the games begin:
This is where you will come into class and check for the daily assignment/EQ/Ponderisms/Quotables/Agenda.
Todays Asssignment is an easy one. Let's not screw it up!
(1) Email me @ murphyk2@gcsnc.com
(*) note, if you do not have an email, really?!?! create one through Gmail/Yahoo/etc.
Include with this format:
Name
Block/Class
50-100 words as to why you were tempted to take this class.Please use spell check and grammer check to clear up your writings.
Due Monday, August 29, 2011, No later than 8:30am
(2) go to and bookmark the following sites:
(a.)Mr Murphy's Classes
(b.)Honors Strategic Book Reference
(c.)1marketingteacher.blogspot.com
Assignment #2
SEMII - (1) Go to www.deca.org
Why should you care?
(2) Return to your bookmarked page of SEMII, scroll down to the bottom. Open 1.02 word doc.
HSM - Book issuance...and more fun will follow.
Murphy
Tuesday, May 31, 2011
5/31 Let the preparations begin!
Quotables:
One does not leave a convivial party before closing time.
Winston Churchill
1/ Test
1st - 731213222
Upchurch - 743623222
2nd - 735213222
Simmons - 733093222
3rd - 733963222
2/ Upon completion of the test, please make your finishing touches on your project. Due today.
thanks!
One does not leave a convivial party before closing time.
Winston Churchill
1/ Test
1st - 731213222
Upchurch - 743623222
2nd - 735213222
Simmons - 733093222
3rd - 733963222
2/ Upon completion of the test, please make your finishing touches on your project. Due today.
thanks!
Friday, May 27, 2011
5/27 Friday! Only 2 days left before exams!
Quotables:
Education begins the gentleman, but reading, good company and reflection must finish him.
John Locke
1/ Finish 9.01
2/ 6.06 Project
Education begins the gentleman, but reading, good company and reflection must finish him.
John Locke
1/ Finish 9.01
2/ 6.06 Project
Thursday, May 26, 2011
5/26 A new beginning
Quotable:
“The first step towards getting somewhere is to decide that you are not going to stay where you are.”
1/ Talk about Transformers
2/ Jeans are fun, wear jeans!
3/ 9.01 Material
“The first step towards getting somewhere is to decide that you are not going to stay where you are.”
1/ Talk about Transformers
2/ Jeans are fun, wear jeans!
3/ 9.01 Material
Wednesday, May 25, 2011
5/25 Treatment day - Be good or face my wrath
Quotables -
"Don't Piss off the Sub!"
Einstein
Today you guys will be watching....wait for it....Transformers. Based on the online poll, voted on by you, Transformers is the decisive winner.
Couple of things for today.
1/ The quote is spot on by Einstein. He was a genious.
2/ Potty rule in effect.
3/ Third Block, please turn off your computer at the end of the day.
4/ Sleep or watch, but no stupidity
5/ If you are sitting next to an idiot who insists on talking, move elsewhere. I would hate for you to get into trouble because of someone else's stupidity.
6/ Now the movie
Copy and paste this into a word doc. Keep track of the ones you see (highlighting works). Look for the Promotional Tie-Ins. This is the basis of all movies nowadays. This movie flowing into the studios make bad movies possible or at least gives the studios an economic incentive to green light the project.
Keep Avis in your thoughts today please.
Transformers
Date: 6-12 Jul., 2007
Studio: Paramount
Weekend gross: US$70.5 M
Featured brands: AAA, Apple, Aquafina, AT&T, Austin-Healey, Beretta, BMW, BOSCH, Bose, Boston Red Sox, Burger King, Cadillac, Cadillac Escalade, CBS, Chevrolet, Chevrolet Camaro, Cisco, CitiGroup, Daewoo, DeWALT, Dickies, Ding Dong, Dodge, eBay, Enterprise, Fila, Ford, Ford Mustang, Fox Racing (Fox Head), Furby, GMC, GMC Yukon, Goodyear, GPX, G-Star Raw, HO HOs, HP, Hummer, Jordan, Kidrobot, KPMG, Lexus, Meltdown Comics, Mountain Dew, My Little Pony, MySpace, NFL, Nike, Nokia, Oakley, Panasonic, PayPal, Pepsi, Pepto-Bismol, Peterbilt, Polo, Pontiac, Porsche, RadioShack, Realistic, Reebok, Roar with Gilmore, Saturn, Sennheiser, Sikorsky, Taco Bell, Technics, Toyota, United States Air Force, USA Today, USPS, Visa, Volkswagen, Volkswagen Beetle, Washington Redskins, Wells Fargo, Xbox, XM Satellite Radio, Yahoo!
"Don't Piss off the Sub!"
Einstein
Today you guys will be watching....wait for it....Transformers. Based on the online poll, voted on by you, Transformers is the decisive winner.
Couple of things for today.
1/ The quote is spot on by Einstein. He was a genious.
2/ Potty rule in effect.
3/ Third Block, please turn off your computer at the end of the day.
4/ Sleep or watch, but no stupidity
5/ If you are sitting next to an idiot who insists on talking, move elsewhere. I would hate for you to get into trouble because of someone else's stupidity.
6/ Now the movie
Copy and paste this into a word doc. Keep track of the ones you see (highlighting works). Look for the Promotional Tie-Ins. This is the basis of all movies nowadays. This movie flowing into the studios make bad movies possible or at least gives the studios an economic incentive to green light the project.
Keep Avis in your thoughts today please.
Transformers
Date: 6-12 Jul., 2007
Studio: Paramount
Weekend gross: US$70.5 M
Featured brands: AAA, Apple, Aquafina, AT&T, Austin-Healey, Beretta, BMW, BOSCH, Bose, Boston Red Sox, Burger King, Cadillac, Cadillac Escalade, CBS, Chevrolet, Chevrolet Camaro, Cisco, CitiGroup, Daewoo, DeWALT, Dickies, Ding Dong, Dodge, eBay, Enterprise, Fila, Ford, Ford Mustang, Fox Racing (Fox Head), Furby, GMC, GMC Yukon, Goodyear, GPX, G-Star Raw, HO HOs, HP, Hummer, Jordan, Kidrobot, KPMG, Lexus, Meltdown Comics, Mountain Dew, My Little Pony, MySpace, NFL, Nike, Nokia, Oakley, Panasonic, PayPal, Pepsi, Pepto-Bismol, Peterbilt, Polo, Pontiac, Porsche, RadioShack, Realistic, Reebok, Roar with Gilmore, Saturn, Sennheiser, Sikorsky, Taco Bell, Technics, Toyota, United States Air Force, USA Today, USPS, Visa, Volkswagen, Volkswagen Beetle, Washington Redskins, Wells Fargo, Xbox, XM Satellite Radio, Yahoo!
Tuesday, May 24, 2011
5/24 Test day
Quotables:
"Culture is the Aspirational Group one chooses to belong"
Murphy
1/ Test!
elements.schools.nc.gov/guilford/test
1st block - 731213094
1st - Upchurch 731213094
2nd Block - 735213094
3rd Block - 733963094
2/ Once finished, get up with your buddy and continue with the project.
3/ http://emergency.cdc.gov/socialmedia/zombies_blog.asp
"Culture is the Aspirational Group one chooses to belong"
Murphy
1/ Test!
elements.schools.nc.gov/guilford/test
1st block - 731213094
1st - Upchurch 731213094
2nd Block - 735213094
3rd Block - 733963094
2/ Once finished, get up with your buddy and continue with the project.
3/ http://emergency.cdc.gov/socialmedia/zombies_blog.asp
Thursday, May 19, 2011
3/20 For whom the bell tolls
Quotable:
“Make it simple. Make it memorable. Make it inviting to look at"
1/ If I am not here (1st) please no clicky, let's focus on the screen.
House of Cards is about the Housing crisis which has spiraled our economy into a deep jobless hole.
Interesting to watch.
2/ A great article of the marketing mindset of advertisers in tween geared clothing - http://today.msnbc.msn.com/id/43081000/ns/today-today_health/
“Make it simple. Make it memorable. Make it inviting to look at"
1/ If I am not here (1st) please no clicky, let's focus on the screen.
House of Cards is about the Housing crisis which has spiraled our economy into a deep jobless hole.
Interesting to watch.
2/ A great article of the marketing mindset of advertisers in tween geared clothing - http://today.msnbc.msn.com/id/43081000/ns/today-today_health/
5/19 The countdown continues
Quotable:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
Theodore Roosevelt
1/ What does this mean? Boil it down to a simple phrase or outtake.
2/ Finish 8.01
3/ http://money.cnn.com/2011/05/19/pf/jobs/dream_job/index.htm
5/ Test Next Tuesday
6/ :)
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
Theodore Roosevelt
1/ What does this mean? Boil it down to a simple phrase or outtake.
2/ Finish 8.01
3/ http://money.cnn.com/2011/05/19/pf/jobs/dream_job/index.htm
5/ Test Next Tuesday
6/ :)
Wednesday, May 18, 2011
5/18 No Speaker, but Personality tests abound
Quotables:
“A man is but the product of his thoughts what he thinks, he becomes.”
Mahatma Gandhi
“Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny.”
1/ 8.01 revisted...once more
2/ Personality Tests
http://www.humanmetrics.com/cgi-win/JTypes2.asp Click on your "Type Description by Butt and Heiss"
Click on your "Jung Career Indicator"
http://colorquiz.com/
http://similarminds.com/personality_tests.html
http://similarminds.com/jung.html
3/ Commercials...if time
“A man is but the product of his thoughts what he thinks, he becomes.”
Mahatma Gandhi
“Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny.”
1/ 8.01 revisted...once more
2/ Personality Tests
http://www.humanmetrics.com/cgi-win/JTypes2.asp Click on your "Type Description by Butt and Heiss"
Click on your "Jung Career Indicator"
http://colorquiz.com/
http://similarminds.com/personality_tests.html
http://similarminds.com/jung.html
3/ Commercials...if time
Monday, May 16, 2011
5/17 8.01 revisted
Quotables:
“Don't be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves.”
~Dale Carnegie
1/ Seth Godin Blog
link - http://sethgodin.typepad.com/seths_blog/2011/05/brand-exceptionalism.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
What does this mean? Let's Discuss. :)
2/ Continue 8.01
3/ Exit - What three things did you find useful during today's lesson?
“Don't be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves.”
~Dale Carnegie
1/ Seth Godin Blog
link - http://sethgodin.typepad.com/seths_blog/2011/05/brand-exceptionalism.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
What does this mean? Let's Discuss. :)
2/ Continue 8.01
3/ Exit - What three things did you find useful during today's lesson?
5/16 Time running short
Quotables:
Work expands so as to fill the time available for its completion. ~C. Northcote Parkinson, 1958
Procrastination is opportunity's assassin. ~Victor Kiam
1/ Where did Piss Poor come from?
Interesting History
They used to use urine to tan animal skins, so families used to all pee in a pot
& then once a day it was taken & sold to the tannery.
If you had to do this to survive, you were "Piss Poor."
But worse than that were the really poor folk
who couldn't even afford to buy a pot.
They "didn't have a pot to piss in" & were the lowest of the low.
The next time you are washing your hands and complain
because the water temperature isn't just how you like it,
think about how things used to be.
Here are some facts about the 1500s:
Most people got married in June
because they took their yearly bath in May
and they still smelled pretty good by June.
However, since they were starting to smell,
Brides carried a bouquet of flowers to hide the body odor.
Hence the custom today of carrying a bouquet
when getting Married.
Baths consisted of a big tub filled with hot water.
The man of the house had the privilege of nice clean water,
then all the other sons and men,
then the women and finally the children.
Last of all the babies.
By then, the water was so dirty
that you could actually lose someone in it.
Hence the saying, "Don't throw the baby out with the Bath water!"
Houses had thatched roofs-thick straw-piled high
with no wood underneath.
It was the only place for animals to get warm
so all the cats and other small animals (mice, bugs)
lived in the roof.
When it rained, it became slippery
and sometimes the animals would slip and fall off the roof.
Hence the saying, "It's raining cats and dogs."
There was nothing to stop things from falling into the house.
This posed a real problem in the bedroom
where bugs and other droppings
could mess up your nice clean bed.
Hence, a bed with big posts and a sheet hung over the top
afforded some protection.
That's how canopy beds came into existence.
The floor was dirt.
Only the wealthy had something other than dirt.
Hence the saying, "Dirt poor."
The wealthy had slate floors
that would get slippery in the winter when wet,
so they spread thresh (straw) on the floor
to help keep their footing.
As the winter wore on, they added more thresh
until when you opened the door,
it would all start slipping outside.
A piece of wood was placed in the entrance-way.
Hence: a thresh hold.
(Getting quite an education, aren't you?)
In those old days,
they cooked in the kitchen with a big kettle
that always hung over the fire.
Every day, they lit the fire and added things to the pot.
They ate mostly vegetables and did not get much meat.
They would eat the stew for dinner,
leaving leftovers in the pot to get cold overnight
and then start over the next day.
Sometimes stew had food in it
that had been there for quite a while.
Hence the rhyme: Peas porridge hot, peas porridge cold,
peas porridge in the pot nine days old.
Sometimes they could obtain pork
which made them feel quite special.
When visitors came over,
they would hang up their bacon to show off.
It was a sign of wealth
that a man could "bring home the bacon."
They would cut off a little to share with guests
and would all sit around and chew the fat.
Those with money had plates made of pewter.
Food with high acid content
caused some of the lead to leach onto the food
causing lead poisoning death.
This happened most often with tomatoes,
so for the next 400 years or so,
tomatoes were considered poisonous.
Bread was divided according to status.
Workers got the burnt bottom of the loaf,
the family got the middle, and guests got the top, or the upper crust.
Lead cups were used to drink ale or whisky.
The combination would Sometimes knock the imbibers out
for a couple of days.
Someone walking along the road would take them for dead
and prepare them for burial
They were laid out on the kitchen table for a couple of days
and the family would gather around and eat and drink
and wait and see if they would wake up.
Hence the custom of holding a wake.
England is old and small and the local folks
started running out of places to bury people.
So they would dig up coffins
and would take the bones to a bone-house
and reuse the grave.
When reopening these coffins,
1 out of 25 coffins
were found to have scratch marks on the inside
and they realized they had been burying people alive.
So they would tie a string on the wrist of the corpse,
lead it through the coffin and up through the ground
and tie it to a bell.
Someone would have to sit out in the graveyard
all night (the graveyard shift) to listen for the bell;
thus, someone could be saved by the bell
or was considered a dead ringer.
2/ Begin Obj 8
3/ Quiz/Test on Thursday
4/ Speaker on Wednesday.
5/ Interims next Monday
Work expands so as to fill the time available for its completion. ~C. Northcote Parkinson, 1958
Procrastination is opportunity's assassin. ~Victor Kiam
1/ Where did Piss Poor come from?
Interesting History
They used to use urine to tan animal skins, so families used to all pee in a pot
& then once a day it was taken & sold to the tannery.
If you had to do this to survive, you were "Piss Poor."
But worse than that were the really poor folk
who couldn't even afford to buy a pot.
They "didn't have a pot to piss in" & were the lowest of the low.
The next time you are washing your hands and complain
because the water temperature isn't just how you like it,
think about how things used to be.
Here are some facts about the 1500s:
Most people got married in June
because they took their yearly bath in May
and they still smelled pretty good by June.
However, since they were starting to smell,
Brides carried a bouquet of flowers to hide the body odor.
Hence the custom today of carrying a bouquet
when getting Married.
Baths consisted of a big tub filled with hot water.
The man of the house had the privilege of nice clean water,
then all the other sons and men,
then the women and finally the children.
Last of all the babies.
By then, the water was so dirty
that you could actually lose someone in it.
Hence the saying, "Don't throw the baby out with the Bath water!"
Houses had thatched roofs-thick straw-piled high
with no wood underneath.
It was the only place for animals to get warm
so all the cats and other small animals (mice, bugs)
lived in the roof.
When it rained, it became slippery
and sometimes the animals would slip and fall off the roof.
Hence the saying, "It's raining cats and dogs."
There was nothing to stop things from falling into the house.
This posed a real problem in the bedroom
where bugs and other droppings
could mess up your nice clean bed.
Hence, a bed with big posts and a sheet hung over the top
afforded some protection.
That's how canopy beds came into existence.
The floor was dirt.
Only the wealthy had something other than dirt.
Hence the saying, "Dirt poor."
The wealthy had slate floors
that would get slippery in the winter when wet,
so they spread thresh (straw) on the floor
to help keep their footing.
As the winter wore on, they added more thresh
until when you opened the door,
it would all start slipping outside.
A piece of wood was placed in the entrance-way.
Hence: a thresh hold.
(Getting quite an education, aren't you?)
In those old days,
they cooked in the kitchen with a big kettle
that always hung over the fire.
Every day, they lit the fire and added things to the pot.
They ate mostly vegetables and did not get much meat.
They would eat the stew for dinner,
leaving leftovers in the pot to get cold overnight
and then start over the next day.
Sometimes stew had food in it
that had been there for quite a while.
Hence the rhyme: Peas porridge hot, peas porridge cold,
peas porridge in the pot nine days old.
Sometimes they could obtain pork
which made them feel quite special.
When visitors came over,
they would hang up their bacon to show off.
It was a sign of wealth
that a man could "bring home the bacon."
They would cut off a little to share with guests
and would all sit around and chew the fat.
Those with money had plates made of pewter.
Food with high acid content
caused some of the lead to leach onto the food
causing lead poisoning death.
This happened most often with tomatoes,
so for the next 400 years or so,
tomatoes were considered poisonous.
Bread was divided according to status.
Workers got the burnt bottom of the loaf,
the family got the middle, and guests got the top, or the upper crust.
Lead cups were used to drink ale or whisky.
The combination would Sometimes knock the imbibers out
for a couple of days.
Someone walking along the road would take them for dead
and prepare them for burial
They were laid out on the kitchen table for a couple of days
and the family would gather around and eat and drink
and wait and see if they would wake up.
Hence the custom of holding a wake.
England is old and small and the local folks
started running out of places to bury people.
So they would dig up coffins
and would take the bones to a bone-house
and reuse the grave.
When reopening these coffins,
1 out of 25 coffins
were found to have scratch marks on the inside
and they realized they had been burying people alive.
So they would tie a string on the wrist of the corpse,
lead it through the coffin and up through the ground
and tie it to a bell.
Someone would have to sit out in the graveyard
all night (the graveyard shift) to listen for the bell;
thus, someone could be saved by the bell
or was considered a dead ringer.
2/ Begin Obj 8
3/ Quiz/Test on Thursday
4/ Speaker on Wednesday.
5/ Interims next Monday
Wednesday, May 11, 2011
5/11 Quiz Day!
Quotables:
“I remember my father saying one word to me as I would walk out to school every day: 'increments.' Every test, every quiz, every conversation with the teacher, it all added up to the final grade, which would affect where you went off to college and the rest of your life. All those little bits and pieces added up to something larger,”
Wentworth Miller
1/ Study 5 minutes for the quiz
2/ Quiz (on material covered through Monday)
3/ Go over Quiz
4/ Assignment: Approx 40-50 minutes
Go to Ted.com
Find a presentation you understand the basics of or find interesting
300 word essay (in Word)
Presenter
Title
synthesis of the talk
Why should I care...apply it to yourself or to me
5/ Begin Obj 8 Material - Overview
“I remember my father saying one word to me as I would walk out to school every day: 'increments.' Every test, every quiz, every conversation with the teacher, it all added up to the final grade, which would affect where you went off to college and the rest of your life. All those little bits and pieces added up to something larger,”
Wentworth Miller
1/ Study 5 minutes for the quiz
2/ Quiz (on material covered through Monday)
3/ Go over Quiz
4/ Assignment: Approx 40-50 minutes
Go to Ted.com
Find a presentation you understand the basics of or find interesting
300 word essay (in Word)
Presenter
Title
synthesis of the talk
Why should I care...apply it to yourself or to me
5/ Begin Obj 8 Material - Overview
Tuesday, May 10, 2011
5/10 The calm before the storm
Quotables:
“The difference between school and life? In school, you're taught a lesson and then given a test. In life, you're given a test that teaches you a lesson.”
Tom Bodett quotes
1/ Quiz tomorrow! On everything through yesterday - Obj 7 material
2/ Look back over the notes from 7.01 and 7.02 Slide 4.
Come up with 3 open ended questions
One hard
One Med
One Easy
and the answer
Answers/questions should requirte thought and more than one word answer. Sentence answers would be great!
3/ Finish 7.02
4/ Outline next Assignment to be begun after quiz. Finish after test on Thursday
5/ Test on Thursday - Obj 7,6,5,4,3,2 ~ 70 Questions
6/ Video on Friday
“The difference between school and life? In school, you're taught a lesson and then given a test. In life, you're given a test that teaches you a lesson.”
Tom Bodett quotes
1/ Quiz tomorrow! On everything through yesterday - Obj 7 material
2/ Look back over the notes from 7.01 and 7.02 Slide 4.
Come up with 3 open ended questions
One hard
One Med
One Easy
and the answer
Answers/questions should requirte thought and more than one word answer. Sentence answers would be great!
3/ Finish 7.02
4/ Outline next Assignment to be begun after quiz. Finish after test on Thursday
5/ Test on Thursday - Obj 7,6,5,4,3,2 ~ 70 Questions
6/ Video on Friday
Monday, May 9, 2011
5/9 - Mother's day done, more gifts to buy
Quotables:
The production of wealth is the result of agreement between labor and capital, between employer and employed. Its distribution, therefore, will follow the law of its creation, or great injustice will be done.
-Leland Stanford
The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.
-Edward R. Murrow
1/ Finish 7.02
2/ Seth Godin Blog
3/ Other as time allows
The production of wealth is the result of agreement between labor and capital, between employer and employed. Its distribution, therefore, will follow the law of its creation, or great injustice will be done.
-Leland Stanford
The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.
-Edward R. Murrow
1/ Finish 7.02
2/ Seth Godin Blog
3/ Other as time allows
Friday, May 6, 2011
5/6 The Birthday Boy Cometh
Quotables:
“Last week the candle factory burned down. Everyone just stood around and sang Happy Birthday.”
-Stephen Wright
Alex will be making a special appearance this afternoon. Stop by after school if the gumption hits you and wish himn happy birthday!
Seth Godin blog - High School
1/ 1st and 3rd. Jumping into 7.02 and seeing where this leads us.
2nd 7.01, then 7.02
2/ dropshippers/brick and mortar/non store vending Examples before your eyes!
Find - The most unique type of vending you can find - what type of products are delivered thropugh this medium? Possession utility?
Find - a company that drop ships. What types of products do they sell. Avg profit?
Find a store with NO brick and mortar. Would you shop/do business there?
3/ Other as time allows.
“Last week the candle factory burned down. Everyone just stood around and sang Happy Birthday.”
-Stephen Wright
Alex will be making a special appearance this afternoon. Stop by after school if the gumption hits you and wish himn happy birthday!
Seth Godin blog - High School
1/ 1st and 3rd. Jumping into 7.02 and seeing where this leads us.
2nd 7.01, then 7.02
2/ dropshippers/brick and mortar/non store vending Examples before your eyes!
Find - The most unique type of vending you can find - what type of products are delivered thropugh this medium? Possession utility?
Find - a company that drop ships. What types of products do they sell. Avg profit?
Find a store with NO brick and mortar. Would you shop/do business there?
3/ Other as time allows.
Thursday, May 5, 2011
5/5 Alex's birthday tomorrow
Quotables:
Increasing inequality in income distribution in this country has broader policy implications, and there is also the growing problem of perverse incentives that result from executives receiving grossly disproportionate compensation based on decisions they themselves take.
Barney Frank
All legislative experiments in the way of making forcible distribution of the wealth produced in any country have failed.
Leland Stanford
Pre Activity
Click on Walmart tab in the news area above this posting. I will guide you from there.
1/ I need you to find from Objective 2, the definition of Place utility.
We are going to jump in and do 7.01...maybe 7.02 as time allows.
Obj 7 takes us through Distribution, ultimately, and in my mind, the most critical of all of the functions/4Ps of marketing. Without this special utility, nothing would get sold in a broad market sense.
I hope you enjoy today's lesson.
Murphy
Increasing inequality in income distribution in this country has broader policy implications, and there is also the growing problem of perverse incentives that result from executives receiving grossly disproportionate compensation based on decisions they themselves take.
Barney Frank
All legislative experiments in the way of making forcible distribution of the wealth produced in any country have failed.
Leland Stanford
Pre Activity
Click on Walmart tab in the news area above this posting. I will guide you from there.
1/ I need you to find from Objective 2, the definition of Place utility.
We are going to jump in and do 7.01...maybe 7.02 as time allows.
Obj 7 takes us through Distribution, ultimately, and in my mind, the most critical of all of the functions/4Ps of marketing. Without this special utility, nothing would get sold in a broad market sense.
I hope you enjoy today's lesson.
Murphy
Wednesday, May 4, 2011
5/4 Product Promotion
Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
Seth Godin Link, very apt!
1/ Evaluating the message
1b/ http://www.dhmo.org/facts.html [The dangers of DHMO]
2/ Infomercials
Pet Rock
3/ 6.06 activity
4/ Distribution
Monday, May 2, 2011
5/2 - And one day closer still to summer vacation
Quotables:
“Do every day or two something for no other reason than you would rather not do it, so that when the hour of dire need draws nigh, it may find you not unnerved and untrained to stand the test.”
-William James
Fun commercials/pictures
Open up 6.01,2,3,4,5 sections
Test tomorrow.
Obj 6,5,4,3,2. :)
Approx 65 questions.
Exercise on evaluation
Obj 7 material
“Do every day or two something for no other reason than you would rather not do it, so that when the hour of dire need draws nigh, it may find you not unnerved and untrained to stand the test.”
-William James
Fun commercials/pictures
Open up 6.01,2,3,4,5 sections
Test tomorrow.
Obj 6,5,4,3,2. :)
Approx 65 questions.
Exercise on evaluation
Obj 7 material
Friday, April 29, 2011
4/28 Blessed Friday or boring friday...depending on your take of the situation
Quotables:
"Radical is what I do"
-Murphy
Sahara Movie Details
Product Placement
http://www.latimes.com/business/la-fi-movie15apr15,0,4543905,full.story
Ted.com
Morgan Spurlock
Bud Light Commercial - Product Placement
6.05 :)
"Radical is what I do"
-Murphy
Sahara Movie Details
Product Placement
http://www.latimes.com/business/la-fi-movie15apr15,0,4543905,full.story
Ted.com
Morgan Spurlock
Bud Light Commercial - Product Placement
6.05 :)
Thursday, April 28, 2011
4/28 Thursday, and Friday is still an eternity away
Quotables:
“Things may come to those who wait, but only the things left by those who hustle.”
Abraham Lincoln
We are going to create a voki today. In fact, two vokis. Time: approx 30.
If you finish with time to spare, no games please, work on a better voki...possibly one to email/text to someone to ask them out, to complement them, to tell mum and dad how much you love them.
The first one you will create can be fanciful, fun, pragmatic, whatever.
What to write/record/import? Your choice here. More of a getting to understand the power of Voki.
The second one will need to resemble you in hair, eye color, gender, clothing styles, and hopefully - expression.
You then need to either record your own voice, import a file, or text to talk option to give your voki voice.
The subject of this one shall be a small script of who you are, what grade (denote as Freshman...senior, etc), the year and most importantly, what is your brand. No, not what brand do you buy, but rather, what do you expose as your brand. What makes you, well, you. This may take a bit extra time.
Clearly, I need your voki twin url emailed to be.
Challenge: Create one worthy enough to post on Facebook.
Two fold - (1) create an iconic mini-u
(2) see how long it takes for others to copy your lead and do one as well. Ahhhhh, the power of promotion...inform, persuade, remind.
Second today:
I will call time and we will begin part two!
Product Placement!
www.brandcameo.com
www.brandchannel.com
http://blogs.ajc.com/radio-tv-talk/2010/08/03/georgia-pacific-pulls-ads-from-nickelodeons-glenn-martin-dds/
http://www.mahalo.com/glenn-martin-dds-dental-adventure-game/
http://www.nickatnite.com/shows/glenn-martin-dds/
http://www.aoltv.co.uk/2011/02/28/this-morning-first-to-feature-product-placement/
“Things may come to those who wait, but only the things left by those who hustle.”
Abraham Lincoln
We are going to create a voki today. In fact, two vokis. Time: approx 30.
If you finish with time to spare, no games please, work on a better voki...possibly one to email/text to someone to ask them out, to complement them, to tell mum and dad how much you love them.
The first one you will create can be fanciful, fun, pragmatic, whatever.
What to write/record/import? Your choice here. More of a getting to understand the power of Voki.
The second one will need to resemble you in hair, eye color, gender, clothing styles, and hopefully - expression.
You then need to either record your own voice, import a file, or text to talk option to give your voki voice.
The subject of this one shall be a small script of who you are, what grade (denote as Freshman...senior, etc), the year and most importantly, what is your brand. No, not what brand do you buy, but rather, what do you expose as your brand. What makes you, well, you. This may take a bit extra time.
Clearly, I need your voki twin url emailed to be.
Challenge: Create one worthy enough to post on Facebook.
Two fold - (1) create an iconic mini-u
(2) see how long it takes for others to copy your lead and do one as well. Ahhhhh, the power of promotion...inform, persuade, remind.
Second today:
I will call time and we will begin part two!
Product Placement!
www.brandcameo.com
www.brandchannel.com
http://blogs.ajc.com/radio-tv-talk/2010/08/03/georgia-pacific-pulls-ads-from-nickelodeons-glenn-martin-dds/
http://www.mahalo.com/glenn-martin-dds-dental-adventure-game/
http://www.nickatnite.com/shows/glenn-martin-dds/
http://www.aoltv.co.uk/2011/02/28/this-morning-first-to-feature-product-placement/
Tuesday, April 26, 2011
4/26 Promotion, but not in a job
Quotables:
“The best things in life are never rationed. Friendship, loyalty, love, do not require coupons.”
-Author unknown
"But free doughnuts do."
- Murphy
Today, we will finish 6.04.
In addition, we will get to peruse through Mr Murphy's extensive promotion box of goodies. You will be given an opportunity to sign up for free offers as well to be delivered directly to you at you home.
An assignment will be tendered today, due on Friday.
Of course, after all of this fun, we will begin and get a fair ways through 6.05.
Enjoy!
Murphy
“The best things in life are never rationed. Friendship, loyalty, love, do not require coupons.”
-Author unknown
"But free doughnuts do."
- Murphy
Today, we will finish 6.04.
In addition, we will get to peruse through Mr Murphy's extensive promotion box of goodies. You will be given an opportunity to sign up for free offers as well to be delivered directly to you at you home.
An assignment will be tendered today, due on Friday.
Of course, after all of this fun, we will begin and get a fair ways through 6.05.
Enjoy!
Murphy
4/26 Sales Promotion...the saga continues
All -
We are continuing on our previous course of thought through the sqles promotion process and beyond.
6.04 please.
Murphy
We are continuing on our previous course of thought through the sqles promotion process and beyond.
6.04 please.
Murphy
Sunday, April 24, 2011
Friday, April 15, 2011
4/18 and 19 Mr Murphy's Absence
Quotables:
Don't tick off the sub! You will answer me if you do. I will not be a happy camper if I have to deal with any childish, rule #1 ways.
Murphy
April 18
1/ 1st only - Mrs Rice is coming to talk to you. Full Attention
2nd and third - Mini project
I would like you to write a get well card for Avis.
Computer or construction paper can be used.
I would be very happy is everyone could do this for her.
2/ Video after project - Coca Cola:Behind the Real Thing
April 19th
1/ Open Note/Open Computer (Not Friend) test.
2/ Turn in with sub after you finish. Take your time.
3/ Video: The OPRAH Effect
Enjoy your break!
Murphy
Don't tick off the sub! You will answer me if you do. I will not be a happy camper if I have to deal with any childish, rule #1 ways.
Murphy
April 18
1/ 1st only - Mrs Rice is coming to talk to you. Full Attention
2nd and third - Mini project
I would like you to write a get well card for Avis.
Computer or construction paper can be used.
I would be very happy is everyone could do this for her.
2/ Video after project - Coca Cola:Behind the Real Thing
April 19th
1/ Open Note/Open Computer (Not Friend) test.
2/ Turn in with sub after you finish. Take your time.
3/ Video: The OPRAH Effect
Enjoy your break!
Murphy
4/15 Friday Half Day
Quotables:
The only risk of failure is promotion.
Scott Adams
1/ Finish 6.02
2/ 6.03
3/ If time, Bonus stuff!
The only risk of failure is promotion.
Scott Adams
1/ Finish 6.02
2/ 6.03
3/ If time, Bonus stuff!
Thursday, April 14, 2011
4/14 Let the Promotion Begin!
Quotables:
After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.
Jackie Chan
1/ Prmotion look and see
2/ 6.02
After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.
Jackie Chan
1/ Prmotion look and see
2/ 6.02
Wednesday, April 13, 2011
4/13 Testing time
Quotables:
The most important kind of freedom is to be what you really are. You trade in your reality for a role. You give up your ability to feel, and in exchange, put on a mask.
Jim Morrison
Disneyland is the star, everything else is in the supporting role.
Walt Disney
1/ Test - online, ooooooo, magical
Study for the first ten, then we shall begin
The most important kind of freedom is to be what you really are. You trade in your reality for a role. You give up your ability to feel, and in exchange, put on a mask.
Jim Morrison
Disneyland is the star, everything else is in the supporting role.
Walt Disney
1/ Test - online, ooooooo, magical
Study for the first ten, then we shall begin
Tuesday, April 12, 2011
4/12 An end to selling
Quotables:
America must not ignore the threat gathering against us. Facing clear evidence of peril, we cannot wait for the final proof, the smoking gun that could come in the form of a mushroom cloud.
George W. Bush
We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
Orville Redenbacher
1/ Conclusion of 5.04.
2/ Questions
3/ A small jump into Ted
4/ An assignment given.
5/ 6.01 - Promotion - Let the fun begin!
America must not ignore the threat gathering against us. Facing clear evidence of peril, we cannot wait for the final proof, the smoking gun that could come in the form of a mushroom cloud.
George W. Bush
We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
Orville Redenbacher
1/ Conclusion of 5.04.
2/ Questions
3/ A small jump into Ted
4/ An assignment given.
5/ 6.01 - Promotion - Let the fun begin!
Friday, April 8, 2011
4/8 Friday, Friday, Friday
Quotables:
I'm not that girl from Freaky Friday any more! I'm a real adult. In fact, I hate children! I hate them all!
Lindsay Lohan
1/ Change Up!
2/ Finish 5.03
3 Preview 5.04
I'm not that girl from Freaky Friday any more! I'm a real adult. In fact, I hate children! I hate them all!
Lindsay Lohan
1/ Change Up!
2/ Finish 5.03
3 Preview 5.04
Thursday, April 7, 2011
4/7 Infomercials are Fun!
Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
1/ Finish 5.03
2/ 10,000 Hour Rule intro
3/ Begin 5.04
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
1/ Finish 5.03
2/ 10,000 Hour Rule intro
3/ Begin 5.04
Wednesday, April 6, 2011
4/6 QVC is Awesome!
Quotables:
Emancipate yourselves from mental slavery, none but ourselves can free our minds!
Bob Marley
1/ Let's Watch a little QVC
2/ Finish 5.03
3/ Write Quiz Questions
4/ Quiz on Friday/ 5.01 - 5.03.
5 open ended questions. 5 matching - bwah ha ha h ah ah ah ha (evil laughter)
Emancipate yourselves from mental slavery, none but ourselves can free our minds!
Bob Marley
1/ Let's Watch a little QVC
2/ Finish 5.03
3/ Write Quiz Questions
4/ Quiz on Friday/ 5.01 - 5.03.
5 open ended questions. 5 matching - bwah ha ha h ah ah ah ha (evil laughter)
Tuesday, April 5, 2011
4/5 Power Outages Abound
Quotables:
We are selling dreams. We are merchants of happiness.
Bernard Loiseau
1/ Turn in Feature Benefit Worksheet
2/ Finish 5.03
3/ Allow time for Questions - You create the Quiz!
4/ Smile!
We are selling dreams. We are merchants of happiness.
Bernard Loiseau
1/ Turn in Feature Benefit Worksheet
2/ Finish 5.03
3/ Allow time for Questions - You create the Quiz!
4/ Smile!
Monday, April 4, 2011
4/4 Prom was great!
Quotable
I find it useful to remember, everyone lives by selling something.
Robert Louis Stevenson
1/ Open up your word doc/Reflection
What spoke to you this past week in Marketing? two or three things that your learned.
2/ Finish/rehash 5.02
3/ 5.03 on the horizon.
4/ Don't forget, your Feature Benefit assignment in due tomorrow!
I find it useful to remember, everyone lives by selling something.
Robert Louis Stevenson
1/ Open up your word doc/Reflection
What spoke to you this past week in Marketing? two or three things that your learned.
2/ Finish/rehash 5.02
3/ 5.03 on the horizon.
4/ Don't forget, your Feature Benefit assignment in due tomorrow!
Friday, April 1, 2011
4/1 Quiz Day!
Quotables:
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards
I agree, but it isn't the selling we are interested in, the Sex itself gets our attention and starts us down the AIDCA path to Action.
1/ Quiz
2/ Video fun
3/ Finish 5.02 and if we get a chance, 5.03
:)
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards
I agree, but it isn't the selling we are interested in, the Sex itself gets our attention and starts us down the AIDCA path to Action.
1/ Quiz
2/ Video fun
3/ Finish 5.02 and if we get a chance, 5.03
:)
Thursday, March 31, 2011
3/31 March passes away, but April comes anew!
Quotables:
Many a man thinks he is buying pleasure, when he is really selling himself to it. Benjamin Franklin
Not offering this kind of guarantee means that they do not believe in their product enough, and they do not care about if a salesman is over promising or over selling their product.
Matthew Lesko
.5/ Read Dilbert for Today and yesterday
.75/ Click Here: link
1/ Finish 5.01
2/ Finish 5.02
3/ Quiz on Friday
4/ Assignment given
Many a man thinks he is buying pleasure, when he is really selling himself to it. Benjamin Franklin
Not offering this kind of guarantee means that they do not believe in their product enough, and they do not care about if a salesman is over promising or over selling their product.
Matthew Lesko
.5/ Read Dilbert for Today and yesterday
.75/ Click Here: link
1/ Finish 5.01
2/ Finish 5.02
3/ Quiz on Friday
4/ Assignment given
Wednesday, March 30, 2011
3/30 Quiz and a new Beginning
Quotables: When your image improves, your performance improves. Zig Ziglar Take time to be quiet (Reflection) Zig Ziglar 1/ Study for Quiz! Through the Buying Motives. 2/ Wall Street Journal Review 3/ Interesting Article 4/ Selling! 5/ Complete 5.01, intro 5.02
Monday, March 28, 2011
3/28 Last day of the Quarter (25 cents)
Quotables: Half the battle is selling music, not singing it. It's the image, not what you sing. Rod Stewart Honestly, a lot of people thought that I was on top of the world selling so many millions of records, and that this is the life that everybody would want, but I never got to enjoy any of my success. Vanilla Ice Human beings will line up for miles to buy a bucket of catastrophes, but don't try selling sunshine and light - you'll go broke. Chuck Jones 1/ finish 5.01 2/ Establish Goals for Obj 5 Auctions Selling Personal Sell 3/ Wall Street Journal
Friday, March 25, 2011
3/25 TG,LHMOMS,IF
Quotables:
You wouldn't want to be called a sell-out by selling a product. Selling out was frowned on, whereas now you can major in it at business school.
Alan Alda
Selling is essentially a transference of feeling
Zig Ziglar
1/ 5.01 - in its glory!
You wouldn't want to be called a sell-out by selling a product. Selling out was frowned on, whereas now you can major in it at business school.
Alan Alda
Selling is essentially a transference of feeling
Zig Ziglar
1/ 5.01 - in its glory!
Thursday, March 24, 2011
3/24 Test, Test, Glorious Test
Quotables:
By failing to prepare, you are preparing to fail.
Benjamin Franklin
I hope you studied.
1/ Test
2/ 5.01
By failing to prepare, you are preparing to fail.
Benjamin Franklin
I hope you studied.
1/ Test
2/ 5.01
Tuesday, March 22, 2011
3/23 Review and the great foray into 5.01
Quotables:
Capitalism is not about free competitive choices among people who are reasonably equal in their buying and selling of economic power, it is about concentrating capital, concentrating economic power in very few hands using that power to trash everyone who gets in their way.
David Korten
Every one lives by selling something.
Robert Louis Stevenson
1/ Let's try a teamwork exercise!
2/ Basic Review for Obj 4
3/ 5.01
Capitalism is not about free competitive choices among people who are reasonably equal in their buying and selling of economic power, it is about concentrating capital, concentrating economic power in very few hands using that power to trash everyone who gets in their way.
David Korten
Every one lives by selling something.
Robert Louis Stevenson
1/ Let's try a teamwork exercise!
2/ Basic Review for Obj 4
3/ 5.01
3/22 Reach out, Reach out and touch someone
Quotables:
Getting information off the Internet is like taking a drink from a fire hydrant.
Mitchell Kapor
1/ Commerce Cow
2/ The Art of Schmopopzing II
3/ Finish 4.02, begin and finish 4.03
4/ Activity:
"Two sisters are arguing because each wants the single can of soda that is remaining, and each tries different tactics to ensure the soda. Finally, the mother intercedes and..."
Getting information off the Internet is like taking a drink from a fire hydrant.
Mitchell Kapor
1/ Commerce Cow
2/ The Art of Schmopopzing II
3/ Finish 4.02, begin and finish 4.03
4/ Activity:
"Two sisters are arguing because each wants the single can of soda that is remaining, and each tries different tactics to ensure the soda. Finally, the mother intercedes and..."
Monday, March 21, 2011
3/21 Is it Spring Break yet?
Quotables:
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
~Confucius
1/ Reflection time.
2/Finish 4.02
3/ 4.03
4/ http://tech.fortune.cnn.com/2011/03/20/att-mobile-att-buys-t-mobile-usa/?hpt=T2
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
~Confucius
1/ Reflection time.
2/Finish 4.02
3/ 4.03
4/ http://tech.fortune.cnn.com/2011/03/20/att-mobile-att-buys-t-mobile-usa/?hpt=T2
Friday, March 18, 2011
3/18 Viva La Culture!
Quotables:
Culture is one thing and varnish is another – Ralph Waldo Emerson
Culture is roughly anything we do and the monkeys don’t – Lord Raglan
1/ Begin your search for cutural etiquette examples - the do's and don'ts of different cultures.
find a culture that no one else has and research. 5 good points of doing business in that country or with someone from that country.
2/ Finish 4.02
3/ WSJ Assignment.
Culture is one thing and varnish is another – Ralph Waldo Emerson
Culture is roughly anything we do and the monkeys don’t – Lord Raglan
1/ Begin your search for cutural etiquette examples - the do's and don'ts of different cultures.
find a culture that no one else has and research. 5 good points of doing business in that country or with someone from that country.
2/ Finish 4.02
3/ WSJ Assignment.
Thursday, March 17, 2011
3/17 Luck 'o' the Irish
Quotables:
“In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so.”
~Immanuel Kant
1/ Ethics Test
2/ 4.02 Fun
3/ Green Check!
“In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so.”
~Immanuel Kant
1/ Ethics Test
2/ 4.02 Fun
3/ Green Check!
Wednesday, March 16, 2011
3/16 $.01 and reasons
Quotables:
“A mature person is one who is does not think only in absolutes, who is able to be objective even when deeply stirred emotionally, who has learned that there is both good and bad in all people and all things, and who walks humbly and deals charitably”
~Eleanor Roosevelt
“Maturity is: The ability to stick with a job until it's finished; The ability to do a job without being supervised; The ability to carry money without spending it; and The ability to bear an injustice without wanting to get even”
~Abigail Van Buren
1/ 4.02 - Buckle in, it gets good.
“A mature person is one who is does not think only in absolutes, who is able to be objective even when deeply stirred emotionally, who has learned that there is both good and bad in all people and all things, and who walks humbly and deals charitably”
~Eleanor Roosevelt
“Maturity is: The ability to stick with a job until it's finished; The ability to do a job without being supervised; The ability to carry money without spending it; and The ability to bear an injustice without wanting to get even”
~Abigail Van Buren
1/ 4.02 - Buckle in, it gets good.
Tuesday, March 15, 2011
3/15 Communications mishaps
Quotables:
"Unskilled Labor" - Seth Godin
An interesting take on the skillset of Americans...you.
1/ Quiz
2/ video
3/ Non-Verbal Messaging
4/ 4.02 - Emotional Intelligence
5/ Homework Assignment
"Unskilled Labor" - Seth Godin
An interesting take on the skillset of Americans...you.
1/ Quiz
2/ video
3/ Non-Verbal Messaging
4/ 4.02 - Emotional Intelligence
5/ Homework Assignment
Monday, March 14, 2011
3/14 Communication revisited
Quotables:
Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.
~Baltasar Gracian
1/ http://money.cnn.com/2011/03/10/pf/debit_cards_limit/index.htm?iid=MPM
2/ Surprise
3/ Finish 4.01
4/ Smile...it's only Monday
Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.
~Baltasar Gracian
1/ http://money.cnn.com/2011/03/10/pf/debit_cards_limit/index.htm?iid=MPM
2/ Surprise
3/ Finish 4.01
4/ Smile...it's only Monday
Thursday, March 10, 2011
3/11 - Morning has Broken, like the first morning
Quotables:
A person who won't read has no advantage over one who can't read.
Mark Twain
1/ Clearly, Mr. Murphy is not here. In celebration of this event, there will be no quiz today. Come prepared next Tuesday though, the quiz will have its day. Mr Murphy is never absent save for extreme circumstances. This must be one of those, especially since he told you nothing of this prior. The one rule today is this, don’t piss off the sub. If you do, you will deal with Mr Murphy and it will not end well for you. If the substitute has to write down your name as being...contrary, I will
(1) write you up for insubordination
(2) a pop quiz for your entire class on all of 4.01/Obj 3/Obj 2 material...Monday
(3) the person(s) in question will be named as the reason for the quiz and honored as such.
I will explain to you all the circumstances come Monday.
Enjoy the video, and please, no clicky/wanderings. Sleep or watch the video...easy day.
Play nicely and there will be time for clicky afterward.
Bathroom yes , go see a teacher/admin about *blank* NO
Murphy
A person who won't read has no advantage over one who can't read.
Mark Twain
1/ Clearly, Mr. Murphy is not here. In celebration of this event, there will be no quiz today. Come prepared next Tuesday though, the quiz will have its day. Mr Murphy is never absent save for extreme circumstances. This must be one of those, especially since he told you nothing of this prior. The one rule today is this, don’t piss off the sub. If you do, you will deal with Mr Murphy and it will not end well for you. If the substitute has to write down your name as being...contrary, I will
(1) write you up for insubordination
(2) a pop quiz for your entire class on all of 4.01/Obj 3/Obj 2 material...Monday
(3) the person(s) in question will be named as the reason for the quiz and honored as such.
I will explain to you all the circumstances come Monday.
Enjoy the video, and please, no clicky/wanderings. Sleep or watch the video...easy day.
Play nicely and there will be time for clicky afterward.
Bathroom yes , go see a teacher/admin about *blank* NO
Murphy
3/10 - Communication - yada yada yada
Quotables:
When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.
— Ralph Waldo Emerson
1/ Finish 4.01
When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.
— Ralph Waldo Emerson
Read the quote and in a Word Document - write a response as to what you feel it means (to you). Save the word doc. We will add to it throughout the coming weeks.
1/ Finish 4.01
Wednesday, March 9, 2011
3/9 Test Day - Break out the fireworks and hot dogs!
Quotable:
“When you're prepared, you're more confident. When you have a strategy, you're more comfortable.”
1/ Test - Don't worry, it is easy...to me.
2/ Foray into 4.01
:)
“When you're prepared, you're more confident. When you have a strategy, you're more comfortable.”
1/ Test - Don't worry, it is easy...to me.
2/ Foray into 4.01
:)
Tuesday, March 8, 2011
Quotables:
Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
George Washington
1/ Read Marketing article from the Wall Street Journal here.
2/ Finish 4.01
3/ Review for Obj 3 test - brief review
MAKE IT RIGHT
There is one error in each of the following sentences. Find the error and rewrite the statement making it true.
1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.
Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
George Washington
1/ Read Marketing article from the Wall Street Journal here.
2/ Finish 4.01
3/ Review for Obj 3 test - brief review
MAKE IT RIGHT
There is one error in each of the following sentences. Find the error and rewrite the statement making it true.
1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.
Monday, March 7, 2011
3/7 - Dawn of a new Era
Quotables -
Business has only two functions - marketing and innovation.
Milan Kundera
Pre-Story - Weekend Happenings and Taco Bell (go research)
1/ 4.01 Intro
2/ 4.02 Preview
3/ Bonus Review of Obj 3
MAKE IT RIGHT
There is one error in each of the following sentences. Find the error and rewrite the statement making it true.
1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.
Business has only two functions - marketing and innovation.
Milan Kundera
Pre-Story - Weekend Happenings and Taco Bell (go research)
1/ 4.01 Intro
2/ 4.02 Preview
3/ Bonus Review of Obj 3
MAKE IT RIGHT
There is one error in each of the following sentences. Find the error and rewrite the statement making it true.
1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.
Friday, March 4, 2011
3/4 Yet another Friday...
Quotables:
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker
1/ You may wish to look at the Document Manager under practice tests.
2/ 3.06 - Finish
2b/ BonusActivity?!?!?
3/ If time -
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker
1/ You may wish to look at the Document Manager under practice tests.
2/ 3.06 - Finish
2b/ BonusActivity?!?!?
3/ If time -
MAKE IT RIGHT
There is one error in each of the following sentences. Find the error and rewrite the statement making it true.
1. Pass-through taxation is primarily used in sole-proprietorships.
2. A business owned and operated by one person is a corporation.
3. The two types of partnerships are limited and unlimited.
4. With a sole proprietorship, the life of the business is unlimited.
5. With a limited partnership, both partners share equally in the profit and/or loss of the business.
6. Twenty percent of all businesses in the United States are sole proprietorships.
7. Partnerships are taxed less than other forms of business ownership.
8. Double taxation applies to sole-proprietorships and partnerships.
9. Partnerships are businesses owned by stockholders.
10. The two types of corporations are public and open.
11. With a sole proprietorship, there is complex record keeping.
12. Closed corporations open shares of stock to the general public.
13. A partnership is a combination of a partnership and a corporation.
14. Stockholders manage the daily operations of the corporation.
15. An advantage of a sole proprietorship is the limited liability of the stockholders.
Wednesday, March 2, 2011
3/3 Quiz Day
Quotables:
“Common sense is very uncommon.”
Horace Greeley
1/ Quiz - 3.01 - 3.04 - You may wish to study for a bit.
2/ Competition Match-up
Indicate whether the following are examples of price competition (P), non-price competition (N), direct competition (D), or indirect competition (I).
_____ 1. Harris Teeter and Food Lion
_____ 2. CVS and Target
_____ 3. Books-A-Million and Waldenbooks
_____ 4. Verizon and Cingular
_____ 5. A gas station open 24 hours
_____ 6. Free installation of a security system
_____ 7. Lowe’s and Home Depot
_____ 8. Hewlett-Packard and CompUSA
_____ 9. Buy one, get one free
_____ 10. Applebee’s and Chick-fil-A
_____ 11. Clearance sales
_____ 12. McDonald’s and Hardees
_____ 13. Coupon for buy one, get one half off
_____ 14. Jason’s Deli free delivery service
_____ 15. Free shipping when ordering from Omaha Steaks
3/ Economic Measurements and the Business Cycle Fill In the Blank W/S
4/ 3.06 Notes
“Common sense is very uncommon.”
Horace Greeley
1/ Quiz - 3.01 - 3.04 - You may wish to study for a bit.
2/ Competition Match-up
Indicate whether the following are examples of price competition (P), non-price competition (N), direct competition (D), or indirect competition (I).
_____ 1. Harris Teeter and Food Lion
_____ 2. CVS and Target
_____ 3. Books-A-Million and Waldenbooks
_____ 4. Verizon and Cingular
_____ 5. A gas station open 24 hours
_____ 6. Free installation of a security system
_____ 7. Lowe’s and Home Depot
_____ 8. Hewlett-Packard and CompUSA
_____ 9. Buy one, get one free
_____ 10. Applebee’s and Chick-fil-A
_____ 11. Clearance sales
_____ 12. McDonald’s and Hardees
_____ 13. Coupon for buy one, get one half off
_____ 14. Jason’s Deli free delivery service
_____ 15. Free shipping when ordering from Omaha Steaks
3/ Economic Measurements and the Business Cycle Fill In the Blank W/S
4/ 3.06 Notes
3/2 Grab your hardhats, we are going deeper into Free Enterprise
Quotables:
“Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe.”
Albert Einstein
1/ Finish 3.05
2/ Review 3.01 - 3.04
3/ "Product" exercise
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