AP COMPUTER SCIENCE PRINCIPLES
Post AP Material
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H SPORTS AND ENTERTAINMENT MARKETING II
| LO 3 (15), LO 2 (10), LO 1 (10) SEMII http://www.quia.com/quiz/5877958.html |
Study for you Obj 3 test - Wednesday
10 questions obj 1
10 questions obj 2
30 questions obj 3
You may bring ½ sheet of paper of notes, front/back or 1 page front only.
Why the Economic Impact of Super Bowls is So Controversial
- Readiness for your event
Duke University Check List
Prepare for your event
SJU Physical/checklist
Langley Tourism - Page 8
4.04 - Identify Target Markets
[5-123]
Explain how product competition is used to define a market.
Describe how types of customers can be used to define a market.
Discuss the use of geography to define a market.
Explain the use of production-distribution systems in market definition.Explain the purpose of developing a target-market profile.
Identify objective terms that can be used to profile a target market.Discuss market-research techniques that can be used to obtain target market information.
Identify sources that can be accessed to obtain target-market information.
Develop a target-market profile
Demonstrate procedures for identifying market segments.
[5-125]
Explain reasons to evaluate market segments.
Identify criteria used to assess attractiveness of market segments.
Describe factors to consider when assessing the fit between a market segment and a company.
Explain portfolio matrix approaches used to evaluate market attractiveness.
List information needed to identify total market potential.
Identify factors that influence market potential
Describe information sources that can be accessed to assist in identifying a total potential market.
Estimate a segment’s market potential.
Explain the components of a marketing segmentation analysis.
Describe implications in selecting global target markets.
Explain procedures for selecting target markets.
Demonstrate procedures for selecting a target market.
Who is your favorite customer?
Baseball?
Soccer?
Lacrosse?
Whichwich?
Mcdonalds?
Chick Fil a?
Segmentation broken down
How to find and sell to your target market
Know this.com - 8 slides
Customer profiling
Segmentation
Target market profile
1941 - 1944 spending patterns
Determine the market area for your business. Obtain demographic data about the market area by contacting the local chamber of commerce or by visiting such web sites as http://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/. Determine the number of people in the market area who have similar demographic characteristics. Also, determine their consumption/usage levels. That information can be obtained from your business’s trade association, a university, or the United States Department of Agriculture (for food products).
Create a chart depicting the information obtained and present the chart to the class. Obtain your classmates’ input, and if necessary, revise your target market chart
How to sell to a target market
Target Market Selection
5 questions to help you choose your target market
Selecting your Target Market
LAP - Have we met?
4.04 Have We Met (25Q)
Study Guides for Next Week
Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html
http://www.quia.com/quiz/5907352.html
| Obj 2 - Practice Test - SEMII http://www.quia.com/quiz/5907360.html Obj 3.00/4.00 Practice Tests - SEMII 20q http://www.quia.com/quiz/5907365.html |
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