Tuesday, January 7, 2020

Tuesday, January 7, 2020 It is either the beginning of the new decade or the end of it. Choose and live with the consequences

Quotables
SEMII - Study guides down below for you!
                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES
Post AP Material

APCSP - https://sites.google.com/a/wjps.org/mrlai/home/apcsp2019/announcements

APCSP
APCSP - Practice AP Exam
http://www.quia.com/quiz/7027271.html

And
I have added an AP Review for the P1 material in your AP classroom


     

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II

Study for you Obj 3 test - Wednesday
10 questions obj 1
10 questions obj 2
30 questions obj 3
You may bring ½ sheet of paper of notes, front/back or 1 page front only.

4.01
Assess Market Information needs
Measure Economic Impact of sport

[5-115]
Identify questions to ask to assess marketing-information needs.
Explain techniques for assessing marketing-information needs.
Demonstrate procedures for assessing marketing-information needs.

[5-117]
Describe issues associated with development of a sport/event marketing- information management system.
Explain ways to equip a sport/event marketing-information management system.
Describe ways to staff a sport/event marketing-information management system.
Demonstrate procedures for developing a sport/event marketing-information management system.

[5-119]
Explain reasons for determining the economic impact of events.
Distinguish among direct, indirect, and induced impacts of events.
Describe factors to consider when measuring the economic impact of events.
Discuss types of measures that can be used to determine the economic impact of events.
Explain how the results of economic impact measures can be used.
Demonstrate procedures for measuring the economic impact of events

4.02
Economic Impact Calculator

National Findings

Economic impact of Sports Stadiums, Teams and  events

Brazil World Cup Financial Impact


Why the Economic Impact of Super Bowls is So Controversial


High Point Enterprise
City lands youth baseball tournament


- Readiness for your event

Duke University Check List

Prepare for your event

SJU Physical/checklist

Langley Tourism - Page 8


4.04 - Identify Target Markets
[5-123]
  1. Explain how product competition is used to define a market.
  2. Describe how types of customers can be used to define a market.
  3. Discuss the use of geography to define a market.
  4. Explain the use of production-distribution systems in market definition.
  5. Explain the purpose of developing a target-market profile.
  6. Identify objective terms that can be used to profile a target market.
  7. Discuss market-research techniques that can be used to obtain target market information.
  8. Identify sources that can be accessed to obtain target-market information.
  9. Develop a target-market profile.
  10. Demonstrate procedures for identifying market segments.

[5-125]
  1. Explain reasons to evaluate market segments.
  2. Identify criteria used to assess attractiveness of market segments.
  3. Describe factors to consider when assessing the fit between a market segment and a company.
  4. Explain portfolio matrix approaches used to evaluate market attractiveness.
  5. List information needed to identify total market potential.
  6. Identify factors that influence market potential.
  7. Describe information sources that can be accessed to assist in identifying a total potential market.
  8. Estimate a segment’s market potential.
  9. Explain the components of a marketing segmentation analysis.
  10. Describe implications in selecting global target markets.
  11. Explain procedures for selecting target markets.
  12. Demonstrate procedures for selecting a target market.


Who is your favorite customer?
Baseball?
Soccer?
Lacrosse?
Whichwich?
Mcdonalds?
Chick Fil a?

Segmentation broken down

How to find and sell to your target market

Know this.com - 8 slides

Customer profiling

Segmentation



Target market profile

1941 - 1944 spending patterns


Determine the market area for your business. Obtain demographic data about the market area by contacting the local chamber of commerce or by visiting such web sites as http://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/. Determine the number of people in the market area who have similar demographic characteristics. Also, determine their consumption/usage levels. That information can be obtained from your business’s trade association, a university, or the United States Department of Agriculture (for food products).
Create a chart depicting the information obtained and present the chart to the class. Obtain your classmates’ input, and if necessary, revise your target market chart

How to sell to a target market

Target Market Selection

5 questions to help you choose your target market

Selecting your Target Market


LAP - Have we met?

4.04 Have We Met (25Q)







Study Guides for Next Week
Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html
Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html

Obj 3.00/4.00 Practice Tests - SEMII 20q
http://www.quia.com/quiz/5907365.html
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