Thursday, January 9, 2020 Reflection is difficult as you have to look at yourself, the good, the bad, and sometimes the ugly

QUOTABLES

Thursday, January 9

Teacher made exams blocks 1 and 3. Normal day, schedule slightly revised

             1^st Block           8:10 to 10:05

             2^nd Block         10:10 to 11:15

             3^rd Block         11:20 to 1:35

  

                1^st lunch          11:15 to 11:40 (11:45 late bell)

                2^nd lunch          11:55 to 12:20 (12:25 late bell)

                3^rd lunch          12:30 to 12:55 (1:00 late bell)

                4^th lunch          1:10 to 1:35

             4^th Block         1:40 to 3:15

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

AP COMPUTER SCIENCE PRINCIPLES

AP Teacher Made Exam Today

     Good Luck!

    

                                                                                                                                                    

H SPORTS AND ENTERTAINMENT MARKETING II

4.04 - Identify Target Markets

[5-123]

Explain how product competition is used to define a market.

Describe how types of customers can be used to define a market.

 

Discuss the use of geography to define a market.

 Explain the use of production-distribution systems in market definition.Explain the purpose of developing a target-market profile. Identify objective terms that can be used to profile a target market.
Discuss market-research techniques that can be used to obtain target market information.
Identify sources that can be accessed to obtain target-market information.
Develop a target-market profile

Demonstrate procedures for identifying market segments.

[5-125]

Explain reasons to evaluate market segments.

Identify criteria used to assess attractiveness of market segments.

Describe factors to consider when assessing the fit between a market segment and a company.

 Explain portfolio matrix approaches used to evaluate market attractiveness.

List information needed to identify total market potential.

 

Identify factors that influence market potential

 

Describe information sources that can be accessed to assist in identifying a total potential market.

 

Estimate a segment’s market potential.

 

Explain the components of a marketing segmentation analysis.

 

Describe implications in selecting global target markets.

 Explain procedures for selecting target markets.

Demonstrate procedures for selecting a target market.

4.04 PPT

Who is your favorite customer?

Baseball?

Soccer?

Lacrosse?

Whichwich?

Mcdonalds?

Chick Fil a?

Segmentation broken down

http://www.notesdesk.com/notes/marketing/market-segmentation/

How to find and sell to your target market

http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm

Know this.com - 8 slides

http://www.knowthis.com/targeting-markets/market-segmentation

Customer profiling

http://pandecta.com/customer_profiling.html

Segmentation

http://www.decisionanalyst.com/publ_art/MarketSegmentation.dai

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

http://www.census.gov/,

Scroll down - MAps and Data Visualizations

http://www.bls.gov/bls/demographics.htm,

Consumer Spending

(up top) Reports

Annual Reports

Compare 1999 and 2017

Target Market Selection

http://www.netmba.com/marketing/market/target/

LAP - Have we met?

https://drive.google.com/open?id=0B5212bXcDwG_OFFRWDFBS1RJVmc

4.04 Have We Met (25Q)

http://www.quia.com/quiz/6655152.html

4.05 PPT A 

4.05 PPT B 

4.05 PPT C 

4.05 PPT D 

4.05 PPT E 

Conducting a SWOT analysis [5-129]

https://drive.google.com/open?id=1bemIHZuQWDyS3QizY54Ih0otgff0nPG8hFGyQNyQoAg

Forecasting Sales [5-137]

https://drive.google.com/open?id=1Pox4LH1eaWxWMaJw9ER-Gqo_MawQJ3NwowOV-BACoBk

Marketing Plan

https://drive.google.com/open?id=1_D8Abp-VGm0TCfLFixuFjV2IoU0k6C71cdWVKq_aztM

[5-127]

Explain the importance of market analysis to the marketing-planning process.
Identify the components of a market analysis.
Explain the value of using spreadsheets in target segment analysis.
Demonstrate procedures for conducting a market analysis.

[5-129]

Define the term SWOT analysis.
Explain whom to involve in a SWOT analysis.
Discuss when a SWOT analysis should be conducted.
Describe the benefits of conducting a SWOT analysis.
Identify factors that should be considered in a SWOT analysis.
Explain procedures for conducting a SWOT analysis.
Demonstrate procedures for conducting a SWOT analysis for use in marketing planning.

[5-135]

Explain benefits of preparing a competitive analysis.
Identify sources of competitive information.
Describe components of a competitive analysis.
Demonstrate procedures for conducting a competitive analysis.

[5-137]

Define the following terms: sales forecast, top-down approach, bottom-up approach, jury of executive opinion, Delphi technique, sales force composite, and survey of buyer intentions.
Describe approaches to forecasting sales.
Discuss methods of forecasting sales.
Describe advantages and disadvantages associated with each forecasting method.
Explain factors that should be considered in choosing a forecasting method.
Describe external factors that affect sales forecasts.
Explain internal factors that affect sales forecasts.
Describe procedures for preparing a sales forecast.
Demonstrate how to forecast sales.

[5-147]

Explain the importance of a marketing plan.
Describe needed characteristics of a marketing plan’s content.
Discuss the need for the compatibility of one part of the plan with all other parts.
Describe process for developing marketing strategies.
Explain the role of communication in developing a marketing plan.
Describe the organization of a marketing plan.
Explain procedures for developing marketing plans.
Demonstrate procedures for developing marketing plans.

Study Guides for Next Week

Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII http://www.quia.com/quiz/5907360.html Obj 3.00/4.00 Practice Tests - SEMII 20q http://www.quia.com/quiz/5907365.html