Google Trends - Greatest thing ever
MARKETING
3.01 Vocab - No vocab this week. Best you study for a while on this one
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
Product Mascots Quiz
SPORTS AND ENTERTAINMENT MARKETING
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
1.13
If they are paying you that much....how do they know they are getting a good value?
Define the term “proof-of-performance package.”Explain the purposes for developing proof-of-performance packages for sponsors.
Describe ways that proof-of-performance packages support sponsorship sales.
Discuss the components of proof-of-performance packages.
Explain sources of information that are useful in developing proof-of- performance packages.
Identify measures that can be used in developing proof-of-performance packages.
Demonstrate procedures for developing proof-of-performance packages for sponsors.
Find a Proof of Performance anything...go search now.
Research paper - short, read
Assignment - Due beginning of class on the following date
5 points for rough draft - October 16
15 points for final paper - 1 week after I hand back you rough draft.
Project Grade
Proof of Performance Sponsorship PPT
Create your own Proof of Sponsorship for one of the Gold Sponsors of SWGHS (click link below for assignment)
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