Marketing: Friday, March 2, 2018 As Mater said, "Dad Gum"

Quotable

Brand - Seth Godin

MIM - Physicians

MIM - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

The Ikea Effect

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

MARKETING

Vocab 2.06/2.07 Combo , 15 Matching, Friday, March 2, 2018, 15 min limit

Vocab 2.06/2.07/2.08 Combo - Friday, March 9, 2018, 15 min limit

2.06 - Standards and Grades

EQ: What type of Gas does mom/dad/grandma use in their car?

Would you ever buy grade "C" meat for your own consumption?

Powerpoint (Review):

2.06 PPT (Slides 1-9)

2.06 Guided Notes

a. Define the terms grades and standards.

b. Explain the interrelationship of grades and standards.

c. Describe what businesses do with products that fail to meet the lowest standards.

d. Explain reasons for using grades and standards.

e. Describe ways that grades and standards aid the buying and selling process.

f. Explain the importance of grades and standards in global trade.

g. Identify groups that develop grades and standards.

h. Describe types of standards.

i. Identify examples of graded products.

Let’s research some common foods that incorporate grades and standards.

Raspberry Standards

https://www.ams.usda.gov/grades-standards/raspberries-grades-and-standards

Peanuts

https://www.peanutsusa.com/about-peanuts/the-peanut-industry3/3-peanut-specifications-and-grade-chart.html

Look up “Grade Chart USDA Meat”

“Grades of Acne”

grades of hamburger meat

Speed ratings of tires

Grades of Gasoline (octane)

2.06 LAP Raise the Bar

Quia - LAP Raise the Bar - 5 Q's, Essay, take only once.

Due Mar 2, 2018

EQ - Does a Warranty Add Value?

Consumer Reports - Warranties - http://www.consumerreports.org/cro/magazine/2013/05/the-word-on-warranty-protection/index.htm

Difference between a Guarantee/Warranty

http://www.differencebetween.net/business/difference-between-guarantee-and-warranty/

Find and read a product warranty, and answer the following questions:

a. Is the warranty full or limited?

b. If a manufacturer defect is found, how is the purchaser protected?

c. What is the procedure for obtaining repairs?

d. What disclaimers are cited?

e. Does the warranty expire? If so, when?

Have students “claim” a product and research.

Once claimed, no other ind/group can have.

May intro conversation into PLC - Product Life Cycle

2.06 Product Recall Assignment

A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability (which can cause costly legal penalties and damage in reputation) 

Recalls are costly to a company because they often entail replacing the recalled product or paying for damage caused by use, although possibly less costly than consequential costs caused by damage to brand name and reduced trust in the manufacturer

Research and find a case concerning a recent product recall. Write a paragraph about the incident including the following: 1) a short description of the incident 2) cost to the company of the recall 3) do you feel the incident damaged the brand name or company image?

2.06 LAP Promises, Promises - Due Wednesday, March 7, 2018

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

Brand Logo’s drawn from memory

https://www.signs.com/branded-in-memory/

Brand Promise

http://www.brandingstrategyinsider.com/2008/02/the-language-of-3.html#.VsIg7_krLIU

Touchpoints

http://www.marketingprofs.com/3/george2.asp

LL bean - Brand Promise

2.07 Brand Promise PPT (Slides 1-16)

a. Define the terms touch points, brand, and brand promise.

b. Explain the importance of a company’s brand promise.

c. Describe factors impacting a company’s brand promise.

d. Demonstrate how to identify a company’s brand promise.

Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

2.07 What is a Brand Image? - Read

HW - Written paper “Why is Brand so important?” Due???

SPORTS AND ENTERTAINMENT MARKETING

Dunning-Kruger Video
https://www.youtube.com/watch?v=pOLmD_WVY-E

Pjt/HW
Dunning and Kruger
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.

1.10 HW notes - Due March 6, first 5 of class

CBA Project Rubric

1.11 - Manage promotional Activities to maximize return on promotional investments

EQ:

[5-22] Sponsorship briefing

1.11 ppt (added Buying Centers)

AT&T Stadium App

http://attstadium.com/stadium-info/att-stadium-app

Cowboy stadium tour - Sportscapes

https://www.youtube.com/watch?v=KNCmFj2FHF4

Google fly through

Stadium naming rights and their $ figures