Google Trends - Greatest thing ever
MARKETING
1/ Email Guided notes - first 5 if you have...if not, oh well!
2/ Chat about 2.07 What is a Brand Image?
3/ HW (If you have time, do in class...if not HW due on Friday) - Email preferred.
“Why is Brand so important?”
Future Quiz Questions (Quiz on Friday, March 9)
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.
Define the terms touch points, brand, and brand promise.
Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.
Discuss types of company images.Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.
Vocab 2.06/2.07/2.08 Combo - Friday, March 9, 2018, 15 min limit
2.07 Brand Promise PPT (Slides 1-16)
2.07 Slogan Match - Activity
Brand Character Quiz
2.07 Business Brands Assignment - Project Day 3
Johnson and Johnson - Corporate Rebrand
You should be able to better articulate your own personal brand, and in turn, understand that your brand has a deciding role as to the brands you most frequent.
Birds of a feather….
SPORTS AND ENTERTAINMENT MARKETING
Dunning-Kruger Video
https://www.youtube.com/watch?v=pOLmD_WVY-E
Pjt/HW
Dunning and Kruger
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
https://www.youtube.com/watch?v=pOLmD_WVY-E
Pjt/HW
Dunning and Kruger
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
1.12 How big are corporate sponsorships?
Adweek - Dodge Dart Registry
Kickstarter.com
Gofundme.com
Gift/Swag Bag examples
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
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