SEMII
The Expert
The Expert
How to sell to a target market
Target Market Selection
SBA Market Analysis
Collaborate with a team of three or four students to conduct a SWOT analysis of a sport/event product. Based on the team’s findings, determine the implications for the product. Present an oral report of the analysis and implications to the sport/event marketing director.
Analyze This! LAP
Conducting a SWOT analysis
Business Balls - SWOT
SWOT
Assignment:
Ordeal by cheque
MARKETING
Inside DeBeers - concerning distribution, what do you think?
4.06 MIM PPT Tues
Why you need a customer Marketing Base
Skip down to Components of MArketing Information system
Begin with “Critical Role of Marketing Research”
Target market profile
1941 - 1944 spending patterns
Look above at Census and BLS sites
4.06 Nature and Scope of MIM Wednesday
4.06/4.09 Vocab Thursday
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