You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:

https://docs.google.com/forms/d/1Yjr325GYz2mFsjPlhIcxAv0MSyCgt3QGEPTkWBf8q2w/viewform?entry.1634673685&entry.132659416

Mobile Marketing - Getting a grasp on the basics

http://marketing.about.com/od/marketingmethods/a/Mobile-Marketing-Basics-For-the-Small-Business.htm

Research on Direct Marketing Databases

http://www.melissadata.com/articles/research-on-direct-marketing-database.htm

What is Direct Marketing?

http://www.wisegeek.com/what-is-direct-marketing.htm

A company that actually does this type of thing

http://marketlocation.thomsonlocal.com/

Will the LA Rams new Inglewood stadium be an economic bust or boon?

http://www.dailynews.com/sports/20160113/will-the-la-rams-new-inglewood-stadium-be-an-economic-boon-or-bust

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

You need to write a brief one page paper of the economic impact of sport. State and defend a position of whether it is a good thing or not….does the end justify the means…

Defend with at least 2 different points taken from the papers provided.

Parenthetical citation please. No need for a biblio.

Finish by Tuesday to turn in...printed.(or submitted electronically)

MARKETING

Pricing Project - HW due today - 5 detailed bullet points of what you should have learned

Inside DeBeers - concerning distribution, what do you think?

Study 4.01 and 4.02 Vocab - Combo Thursday

4.01 Vocab Alpha

https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical

4.02 Vocab Alpha

https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical

[5-111]

a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.

b. Identify types of product promotion.

c. Describe the uses of product promotion.

d. Identify types of institutional promotion.

e. Describe uses of institutional promotion.

f. Discuss the advantages of promotional activities.

g. Discuss the disadvantages of promotional activities.

[5-113]

a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.

b. Identify the elements of the promotional mix.

c. Categorize examples of promotions according to the elements of the promotional mix.

d. Describe the importance of the promotional mix.

e. Identify factors affecting the promotional mix.

f. Describe how the product being sold affects the promotional mix.

g. Explain how the product's market affects the promotional mix.

h. Discuss how the distribution system affects the promotional mix.

i. Explain how the product's company affects the promotional mix.

[5-115]

a. Explain ethical issues associated with fear-based advertising.

b. Discuss sexism/stereotyping in advertising.

c. Explain ethical issues associated with promotion to children.

d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.

e. Explain the use of stealth marketing.

f. Discuss ethical issues associated with use of customer information obtained on the Internet.

g. Describe ways that businesses use socially responsible promotions.

[5-117]

a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.

b. Identify ways that the use of technology positively impacts the promotion function.

c. Discuss ways that the use of technology negatively impacts the promotion function.

d. Describe ways that businesses use the Internet as a promotional tool.

e. Describe how technology has enhanced opportunities to contact customers with promotional messages.

f. Discuss ways that technology has facilitated the use of sales promotions.

g. Explain specific applications of technology in promotion.

[5-119]

a. Explain the need for truthfulness in promotional messages and claims.

b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.

c. Explain laws that protect customers from unwanted promotions.

d. Discuss laws that protect children from promotional messages.

e. Explain the regulation of telemarketing.

f. Discuss the regulation of data privacy.

g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.

h. Discuss reasons for the regulation of products used in advertising.

i. Explain how the legality of products used in advertising can vary from country to country.

Tuesday (30)

Radio stations listing and ratings for #46 - Greensboro/Winston/HP

http://ratings.radio-online.com/cgi-bin/rol.exe/arb166

TV station listing for our market

http://www.stationindex.com/tv/markets/Greensboro-High+Point-Winston-Salem

Nielson Local Television market universe estimates

http://www.tvb.org/media/file/2015-2016-dma-ranks.pdf

Hispanics / Latino

http://www.tvb.org/media/file/2015-2016-dma-ranks-hispanic.pdf

Black or African American

http://www.tvb.org/media/file/2015-2016-dma-ranks-black.pdf

Asian

http://www.tvb.org/media/file/2015-2016-dma-ranks-asian.pdf

Media Dissemination

https://www.massmediadistribution.com/press-release-distribution/media-outlets-by-us-metro-area/319-greensboro-highpoint-winston-salem-nc-press-release-distribution.html

Given the lists of print and broadcast media available in your area. Determine how often they are published/broadcast, who their target audiences are, and what type(s) of businesses could benefit from using each medium.

Spread the Word - It’s all elemental - Tuesday

Worksheet….Ad/Pers Selling/Sales Promo/publicity

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0ahUKEwi73pa4pc7MAhVHRCYKHVW6AFQQFggqMAI&url=http%3A%2F%2Fwsfcs.k12.nc.us%2Fcms%2Flib%2FNC01001395%2FCentricity%2FDomain%2F8718%2FMKT%25204.01%2520Lap%25201%2520Its%2520Elemental%2520Wksht.docx&usg=AFQjCNHb3OBRfjNxTVvvEjcVrfamscQ8wg&sig2=MRseoKS_MFG7bu6JE6xo7A

Spread the Word - LAP [5-113] - Tuesday

4.01 LAP Spread the Word

Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word

http://www.quia.com/quiz/5861130.html

4.02 day 2

Advertising benefits

http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx

Advertising media Audio

http://www.referenceforbusiness.com/small/A-Bo/Advertising-Media-Audio.html