Marketing: Monday, May 22, 2017 Countdown clock please

Determine the market area for your business. Obtain demographic data about the market area by contacting the local chamber of commerce or by visiting such web sites as http://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/. Determine the number of people in the market area who have similar demographic characteristics. Also, determine their consumption/usage levels. That information can be obtained from your business’s trade association, a university, or the United States Department of Agriculture (for food products).

Create a chart depicting the information obtained and present the chart to the class. Obtain your classmates’ input, and if necessary, revise your target market chart

How to sell to a target market

http://smallbusiness.chron.com/select-target-market-3352.html

Target Market Selection

http://www.netmba.com/marketing/market/target/

5 questions to help you choose your target market

http://www.businessesgrow.com/2011/03/29/five-questions-to-help-you-choose-your-target-market/

Selecting your Target Market

http://www.sideroad.com/Entrepreneur/selecting-target-market.html

MARKETING

Inside DeBeers - concerning distribution, what do you think?

4.04 Vocab Alpha

4.04 Sales Promotion Channels - PPT

a. Define the following terms: free-standing insert (FSI), coupons, rebates, push money, point-of-sale displays, trade allowances, dealer loaders, contests, sweepstakes, games, loyalty programs, demonstrations, personal appearances, advertising-support programs, co-op advertising, trade-in promotions, samples, premiums, free products, promotional products, trade shows, push strategies, pull strategies.

b. Discuss differences between advertising and sales promotion.

c. Explain reasons that businesses use sales promotions.

d. Describe types of consumer sales promotions.

e. Discuss types of trade sales promotions.

f. Explain types of business-to-business sales promotions.

g. Describe types of point-of-purchase (POP) displays that are used for sales promotion.

h. Compare the similarities and differences between coupons and rebates.

i. Distinguish between push and pull sales promotion strategies.

j. Explain how contests, sweepstakes, and games differ.

k. Describe trends in sales promotions.

[5-129]

a. Define the following terms: press kits, audio/video releases, matte release, website press room, special events, sponsorships, community relations, philanthropy, crisis management.

b. Explain the role of public relations in business.

c. Discuss advantages/disadvantages associated with public relations.

d. Describe the main tools used in public relations to communicate with targeted audiences (i.e., media relations, media tours, newsletters, special events, speaking engagements, sponsorships, employee relations, and community relations and philanthropy).

e. Explain tools used to communicate public relations messages to the media (i.e., press kits, audio/video releases, matte releases, website press room).

f. Discuss reasons that public relations specialists monitor markets.

g. Describe the purpose of crisis management in public relations.

h. Explain trends in public relations.

i. Describe the use of blogs for public relations activities.

j. Discuss the use of web forums in public relations activities.

k. Explain how RSS feeds can be used for public relations activities.

l. Describe the use of podcasting for public relations activities.

m. Explain how search engine optimization (SEO) can be used for public relations activities.

What are the 4 major pizza chains in this area?

What are their current sales promotions?

Joes New Balance Outlet?

Build a Bear Workshop?