“What about endogeneity?”
Ask this question often.
Several times a day, at least.
Endogeneity is a fancy term for confusing cause and effect. For not being clear about causation and correlation.
It's one reason why smart people make so many mistakes. We think A leads to B, so more A gets more B. While A and B may have been related in the past, though, it's not at all clear that improving A is going to do anything about B.
There is, for example, an extraordinarily high correlation between per capita cheese consumption and the risk of being strangled by your bedsheets while you sleep:
That doesn't mean that eating less cheese is going to help you not die in bed.
~Seth Godin
Ask this question often.
Several times a day, at least.
Endogeneity is a fancy term for confusing cause and effect. For not being clear about causation and correlation.
It's one reason why smart people make so many mistakes. We think A leads to B, so more A gets more B. While A and B may have been related in the past, though, it's not at all clear that improving A is going to do anything about B.
There is, for example, an extraordinarily high correlation between per capita cheese consumption and the risk of being strangled by your bedsheets while you sleep:
That doesn't mean that eating less cheese is going to help you not die in bed.
~Seth Godin
SEMII
Ordeal by cheque
Obtain market information to prepare a market analysis of a sport/event’s target market(s). The analysis should include a clear explanation of the market segmentation, target-market focus, a market forecast, and a description of each target-market segment (statistics about the number of potential customers, annual growth rate, annual spending, and market value).
Key components of the market analysis should include:
- Target segment description
- Target segment’s needs (Why do fans/customers need the product/service?)
- Distribution channels (Where do fans/customers go to obtain product/service?)
- Buying habits (What factors influence the target market to buy?)
- Communication channels (How will you communicate with the fans/customers?)
Quick Breakdown of the assorted boardgames in cabinet
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Standardized Measurement and assessment
Scales and Attitude Measurement
Attitude Measurement
Levels of measurement and scale
Measurement of Variables
Attitude Scales
Scaling
Types of Attitude Scale
Verify you know what we went over:
a. Explain the use of scaling in marketing research.
b. Distinguish between rating and ranking scales.
c. Distinguish between nominal data and ordinal scales.
d. Discuss when ordinal scales are used.
e. Describe characteristics of interval rating scales.
f. Distinguish between interval and ratio scales.
g. Distinguish between continuous and itemized rating scales.
h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).
i. Explain advantages/disadvantages of the types of itemized rating scales.
j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).
MARKETING
Inside DeBeers - concerning distribution, what do you think?
Information Management Lap2: Get the Facts Straight
Seek and Find - LAP Assessment
What's the Problem? - LAP
4.10 Marketing Research - ppt
Continue 4.10 instructional material
Continue 4.10 instructional material
Poorly defined objectives
Slideshow - Marketing Research
Research objectives….phones number v other numbers
4.12
Using the marketing research paper obtained from the Social Science Research Network at http://papers.ssrn.com/sol3/JELJOUR_Results.cfm?form_name=journalbrowse&journal_id=334640, determine what method(s) the author used to collect the data. Identify the advantages/disadvantages associated with that data-collection method. Determine additional ways the author could have collected the data. Discuss your ideas with a classmate.
Qualitative Data Collection techniques
23 advantages of Online Surveys
