The idea awareness cycle
Ignorance—We're too busy doing our jobs to notice that.
Dismissal—That? It's trivial. Kids.
Nervousness—Let's take a look at what they're up to, benchmark it, buy a research report... Bob, can you handle this?
Poor Copies—See, I told you it was no big deal. Our new model is almost the same.
Admiration—Wow, look at them go. Every once in awhile, someone comes up with something special. Good for them.
Special case—Of course, this won't effect our core business. It's working really well here because that's unique.
Superman—Holy smokes. Who is this guy?
Catastrophe/Doomsday—Run for your lives. It's over. Over forever and ever.
Repeat
[Today's example of how it plays out: Newspapers.]
Dismissal—That? It's trivial. Kids.
Nervousness—Let's take a look at what they're up to, benchmark it, buy a research report... Bob, can you handle this?
Poor Copies—See, I told you it was no big deal. Our new model is almost the same.
Admiration—Wow, look at them go. Every once in awhile, someone comes up with something special. Good for them.
Special case—Of course, this won't effect our core business. It's working really well here because that's unique.
Superman—Holy smokes. Who is this guy?
Catastrophe/Doomsday—Run for your lives. It's over. Over forever and ever.
Repeat
[Today's example of how it plays out: Newspapers.]
~ Seth Godin
Marketing I
Pricing project
1/open, download and save to your google drive.
2/ populate the shoe type with a shoe of your choice (with discretion - I will speak)
Do not use the same type of shoe as your neighbor
3/ Put orig price and beginning sale price
4/ date and begin promo and price data recording....every day you come to class.
5/ Note fluctuation with promo and price
6/ Pray there is heavy promo or price fluctuations
7/ Share with murphyk2@gcsnc.com - edit
1/open, download and save to your google drive.
2/ populate the shoe type with a shoe of your choice (with discretion - I will speak)
Do not use the same type of shoe as your neighbor
3/ Put orig price and beginning sale price
4/ date and begin promo and price data recording....every day you come to class.
5/ Note fluctuation with promo and price
6/ Pray there is heavy promo or price fluctuations
7/ Share with murphyk2@gcsnc.com - edit
Stump speech
1/ Find a topic you like
2/ Write a 20-30 second "Elevator speach" on the topic you chose.
3/ Practice
4/ Practice
5/ Review rubric and practice some more
We begin by popsicle draw Nov 14
1/ Find a topic you like
2/ Write a 20-30 second "Elevator speach" on the topic you chose.
3/ Practice
4/ Practice
5/ Review rubric and practice some more
We begin by popsicle draw Nov 14
Feature Benefit Chart Homework - Due Tuesday, Nov 1, 2016
Template - Click Here
Template - Click Here
Three rooms, three items, three feature benefits each (total of nine from all 3) one HW assignment
Room 1 - Kitchen - Something non electronic
Room 2 - Bathroom - Something near the sink
Room 3 - Bedroom - Something in your closet or in a drawer
Remember the Benefit should directly connect/Correlate with the Feature.
Whatever, USA - lets explore
We are the night
Mandarin Oranges
Other Halloween features
Facebook, Not Live
We are the night
Mandarin Oranges
Other Halloween features
Facebook, Not Live
Selling has a process - can you tell me it?
If you can understand the way salespeople flow through the selling process, you can interrupt their flow and screw with them. Or, simply become a better salesperson.
Youtube - Magic Bullet
Magic Bullet to Go - Camping
Magic Bullet to Go - Beach
https://www.youtube.com/watch?v=hkSmIjCHh9U
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM
Youtube - Magic Bullet
Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8
Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete
HONORS STRATEGIC MARKETING
Vocab Thursday and everu Thursday from here to eternity (bwah ha ha ha) - and as we declared - regardless if I post or not.Chap 10 Combines with 19
Combo study here - match
cards
OCE: - note the due date...see calendar
Aldi Foods
Other Halloween features
Facebook, Not Live
Obj 4 - Chap 10 - Developing and Managing Products
Obj 4 - Chap 11 - Services and Nonprofit Organization Marketing
Tuesday - grab a book, grab the powerpoint, This week, you will be taking notes, fully.
Individually, not in teams this week.
Cornell Notes please, typed
Wednesday - much the same
Thursday - Don't forget about Chap 11
Friday - Capping exercise
Questions 1, 1-9 (10 total)
Due: Friday, Nov 4, beginning of class. Do not be late.
OCE - Aldi's
Issued Oct 28 in class.
Due: Nov 14th beginning of class....must be typed, with pic, etc. Best you ask if questions
OCE - Aldi's
Issued Oct 28 in class.
Due: Nov 14th beginning of class....must be typed, with pic, etc. Best you ask if questions
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