Sort by price
Imagine a supermarket (or any store, for that matter), where the
items are arranged by price. At one end is the salt and the chewing gum,
and at the other end are mops and steaks.
We always think about the cost of an item before we buy it, but we don't buy it because of what it costs.
If you find yourself acting like you sell a commodity, saying, "this is category X and the price is Y" then you've ceased doing any sort of marketing. You're a commodity provider by choice, which is fine as long as you're okay with competing in a race to the bottom.
The alternative is to do the difficult and risky work of earning attention, earning a reputation and mostly telling a story that takes your product or service out of the commodity category and into a space defined by connection, meaning and possibility instead.
Low price is the refuge for the marketer who doesn't have anything more meaningful to offer.
We always think about the cost of an item before we buy it, but we don't buy it because of what it costs.
If you find yourself acting like you sell a commodity, saying, "this is category X and the price is Y" then you've ceased doing any sort of marketing. You're a commodity provider by choice, which is fine as long as you're okay with competing in a race to the bottom.
The alternative is to do the difficult and risky work of earning attention, earning a reputation and mostly telling a story that takes your product or service out of the commodity category and into a space defined by connection, meaning and possibility instead.
Low price is the refuge for the marketer who doesn't have anything more meaningful to offer.
~ Seth Godin
Marketing I
I will be out of the classroom on Wednesday. Prepare you mind now. Don't Screw this up.
Pricing Project - Click here to see mine and to verify your promotions
Let's push it to Thursday.
3.01 and 3.03 combo.
Group project - divide into 10 groups
Think about a product manufacturer that you are familiar with. Name some of the company’s product lines. Would you describe these product lines as deep? Narrow? Shallow? Wide? (Count the number and report back)
- Sony
- Hershey Co.
- Johnson & Johnson
- Proctor & Gamble
- Apple
- Campbell’s
- Coke
- Yum! Brands
- Walt Disney Company
- Microsoft
Product Mix - a science
Peanut?
Peanut Butter?
Dark Chocolate?
Almond?
Dark Chocolate Almond?
Did we leave out any?
3.03 Guided Notes
Repositioning
Only these sections:
Repositioning the competition
Power of a Name
Line Extension Trap
When Line Extensions can work
LAP Mix & Match
----
Do you know what it takes to come up with a new product line?
3.03 LAP Mix And Match Post Test
https://drive.google.com/open?id=1M0e1HzwgGCQJi6JUw--7nUtTQPfi_WKEhfhz7HTODDE
Big Mac Video
HONORS STRATEGIC MARKETINg
Cornell Notes.....a lot more complete this time
Thursday Vocab - Chap 15
https://quizlet.com/15897426/hsm-6626-marketing-9e-chap-15-flash-cards/
Obj 6 - Chap 15 - Advertising and Public Relations
The next OCE will be Carolina Thrift
Due before Christmas Break
One more due before exams....to be released before break.
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