Thursday, December 1, 2016 Cooler weather, Santa must be near....best you be good!

Quotable 

Plasticity

It's possible that you're the way you are, that you do what you do, that you react as you react, and that it can never be changed.
Believing this is incredibly sad, though.
Each of us is capable of just a little more. A little more patience, a little more insight, a little more generosity.
And if you can do a little more, then, of course, you can repeat those changes until you've done a lot more.
 

     ~ Seth Godin

 

So.....

What does this mean for you, not what does this mean, it is self explanatory...what does this mean for you?

Mkt:

1/  Pricing Prject

2/  25 word writing - The Gingerbread Man

3/ Watching Big Mac: Inside the McDonald's Empire

4/  Concurrently filling out the worksheet (online) - save on your computer

5/  LAP - Mix and Match - Read -

6/  Lap Mix and Match Post Test (open notes if you do not remember)

7/  Study for 3.01/3.03 Vocab

8/  Read and take notes

HSM:

1/  Cornell Notes of Chapters 14 and 15

          In short, they better be the best Notes I have ever seen

2/  Read over print if needed the Carolina Thrift OCE

3/  Read and print if needed the Pricing Project

4/  Study for vocab tomorrow - Chap 15

 - Murphy

                                                         
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/ 25 word writing - The Gingerbread Man

                  Story: click here

                   Submission:  Click here

3/  urn in or email the Big Mac Sheets to me - murphyk2@gcsnc.com

4/  Vocab 3.01/3.03 on Thursday

       3.01 and 3.03 combo.

Study cards here

Play Match {click me}

3.01/3.03 PDF combo sheet

After Scatter....Test - 3.01/3.03 vocab

5/  Let's chat about

      Repositioning

          http://www.quickmba.com/marketing/ries-trout/positioning/

             Only these sections:  

                   Repositioning the competition

                   Power of a Name

                   Line Extension Trap

                   When Line Extensions can work

6/  Finish
3.03 Product Mix PPT
3.03 Guided Notes

7/  Jeopardy Game - Product Mix

http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU

3.04 Vocab - next Tuesday

https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical
Last 10 of class.

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

3.04 Brand Personalities - PPT - Wednesday

3.04 Brand Personality Guided Notes - Wednesday

3.04 Forms of Branding - PPT - Thursday

3.04 Forms of Branding - PPT Quiz - Thursday

3.04 Logo Origins - Thursday

     Couple this with images of how their logos have evolved

3.04 Positioning your product in the market

     Activity - easy comparison

3.04 Product Branding - PPT - Monday 4/4

3.04 What is your Brand - Project - Monday 4/4

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

 

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage 

 

3.04 LAP It's a Brand, Brand, Brand World

3rd only...
What are the mixtures for M&M's?

Peanut?

Peanut Butter?

Dark Chocolate?

Almond?

Dark Chocolate Almond?

Did we leave out any?

                                                                                                                                                       

HONORS STRATEGIC MARKETING

1/  Finish Chap 14

                Obj 6 - Chap 14 - Integrated Marketing Communications                

 Highlights from Chap 15
 Obj 6 - Chap 15 - Advertising and Public Relations

2/  The next OCE will be Carolina Thrift
             Due Dec 19th before class, via email, or considered late...2 pts/day

3/  Pricing Project
         Pricing Project - HSM
                 Due Jan 6th, online, before class

4/  Thursday 
          Vocab - Chap 15
            https://quizlet.com/15897426/hsm-6626-marketing-9e-chap-15-flash-cards/