Marketing: November 2016

Wednesday, November 30, 2016

Thursday, December 1, 2016 Cooler weather, Santa must be near....best you be good!

Quotable

Plasticity

It's possible that you're the way you are, that you do what you do, that you react as you react, and that it can never be changed.
Believing this is incredibly sad, though.
Each of us is capable of just a little more. A little more patience, a little more insight, a little more generosity.
And if you can do a little more, then, of course, you can repeat those changes until you've done a lot more.

~ Seth Godin

So.....

What does this mean for you, not what does this mean, it is self explanatory...what does this mean for you?

Mkt:

1/ Pricing Prject

2/ 25 word writing - The Gingerbread Man

3/ Watching Big Mac: Inside the McDonald's Empire

4/ Concurrently filling out the worksheet (online) - save on your computer

5/ LAP - Mix and Match - Read -

6/ Lap Mix and Match Post Test (open notes if you do not remember)

7/ Study for 3.01/3.03 Vocab

8/ Read and take notes

HSM:

1/ Cornell Notes of Chapters 14 and 15

In short, they better be the best Notes I have ever seen

2/ Read over print if needed the Carolina Thrift OCE

3/ Read and print if needed the Pricing Project

4/ Study for vocab tomorrow - Chap 15

- Murphy

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/ 25 word writing - The Gingerbread Man

Story: click here

Submission: Click here

3/ urn in or email the Big Mac Sheets to me - murphyk2@gcsnc.com

4/ Vocab 3.01/3.03 on Thursday

3.01 and 3.03 combo.

Study cards here

Play Match {click me}

3.01/3.03 PDF combo sheet

After Scatter....Test - 3.01/3.03 vocab

5/ Let's chat about

Repositioning

http://www.quickmba.com/marketing/ries-trout/positioning/

Only these sections:

Repositioning the competition

Power of a Name

Line Extension Trap

When Line Extensions can work

6/ Finish
3.03 Product Mix PPT
3.03 Guided Notes

7/ Jeopardy Game - Product Mix

http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU

3.04 Vocab - next Tuesday

https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical
Last 10 of class.

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

3.04 Brand Personalities - PPT - Wednesday

3.04 Brand Personality Guided Notes - Wednesday

3.04 Forms of Branding - PPT - Thursday

3.04 Forms of Branding - PPT Quiz - Thursday

3.04 Logo Origins - Thursday

Couple this with images of how their logos have evolved

3.04 Positioning your product in the market

Activity - easy comparison

3.04 Product Branding - PPT - Monday 4/4

3.04 What is your Brand - Project - Monday 4/4

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market? (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage

3.04 LAP It's a Brand, Brand, Brand World

3rd only...
What are the mixtures for M&M's?

Peanut?

Peanut Butter?

Dark Chocolate?

Almond?

Dark Chocolate Almond?

Did we leave out any?

HONORS STRATEGIC MARKETING

1/ Finish Chap 14

Obj 6 - Chap 14 - Integrated Marketing Communications

Highlights from Chap 15
Obj 6 - Chap 15 - Advertising and Public Relations

2/ The next OCE will be Carolina Thrift
Due Dec 19th before class, via email, or considered late...2 pts/day

3/ Pricing Project
Pricing Project - HSM
Due Jan 6th, online, before class

4/ Thursday
Vocab - Chap 15
https://quizlet.com/15897426/hsm-6626-marketing-9e-chap-15-flash-cards/

Tuesday, November 29, 2016

Wednesday, November 30, 2016 Though Gone, I am always watching

Quotable

Students,

Clearly I am not here today.

Be Great! Do what is right.

It is listed below. I will check the computers tomorrow to see your history.

I will render judgement tomorrow accordingly.

Mkt:

1/ Pricing Prject

2/ 25 word writing - The Gingerbread Man

3/ Watching Big Mac: Inside the McDonald's Empire

4/ Concurrently filling out the worksheet (online) - save on your computer

5/ LAP - Mix and Match - Read -

6/ Lap Mix and Match Post Test (open notes if you do not remember)

7/ Study for 3.01/3.03 Vocab

8/ Read and take notes

HSM:

1/ Cornell Notes of Chapters 14 and 15

In short, they better be the best Notes I have ever seen

2/ Read over print if needed the Carolina Thrift OCE

3/ Read and print if needed the Pricing Project

4/ Study for vocab tomorrow - Chap 15

- Murphy

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/ 25 word writing - The Gingerbread Man

Story: click here

Submission: Click here

3/ Today you will be watching the BIG MAC: Inside the McDonald's Empire

Bic Mac Worksheet

https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc

5/ LAP

LAP Mix & Match

https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

6/ LAP Post Test

3.03 LAP Mix And Match Post Test

http://www.quia.com/quiz/6098673.html

7/ Vocab 3.01/3.03 on Thursday

3.01 and 3.03 combo.

Study cards here

Play Match {click me}

3.01/3.03 PDF combo sheet

General Practice with 3.01/3.03 vocab

8/ Read and take notes:

Repositioning

http://www.quickmba.com/marketing/ries-trout/positioning/

Only these sections:

Repositioning the competition

Power of a Name

Line Extension Trap

When Line Extensions can work

9/ If time - highest score context on Friday

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

What are the mixtures for M&M's?

Peanut?

Peanut Butter?

Dark Chocolate?

Almond?

Dark Chocolate Almond?

Did we leave out any?

3.03 Product Mix PPT

3.03 Guided Notes

HONORS STRATEGIC MARKETING

1/ Cornell Notes - make them better than last time

Obj 6 - Chap 14 - Integrated Marketing Communications Obj 6 - Chap 15 - Advertising and Public Relations

3.03 LAP Mix And Match Post Test

https://drive.google.com/open?id=1M0e1HzwgGCQJi6JUw--7nUtTQPfi_WKEhfhz7HTODDE

Monday, November 28, 2016

Tuesday, November 29, 2016 Molten Lava temps will abate for now.....looks all clear for the next few and a cooler front moves in.

Quotable

Sort by price

Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks.
We always think about the cost of an item before we buy it, but we don't buy it because of what it costs.
If you find yourself acting like you sell a commodity, saying, "this is category X and the price is Y" then you've ceased doing any sort of marketing. You're a commodity provider by choice, which is fine as long as you're okay with competing in a race to the bottom.
The alternative is to do the difficult and risky work of earning attention, earning a reputation and mostly telling a story that takes your product or service out of the commodity category and into a space defined by connection, meaning and possibility instead.
Low price is the refuge for the marketer who doesn't have anything more meaningful to offer.

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

I will be out of the classroom on Wednesday. Prepare you mind now. Don't Screw this up.

Pricing Project - Click here to see mine and to verify your promotions

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

OK, I messed up the vocab for today.

Let's push it to Thursday.

3.01 and 3.03 combo.

Study cards here

Play Match {click me}

3.01/3.03 PDF combo sheet

General Practice with 3.01/3.03 vocab

Group project - divide into 10 groups

Think about a product manufacturer that you are familiar with. Name some of the company’s product lines. Would you describe these product lines as deep? Narrow? Shallow? Wide? (Count the number and report back)